Audience
Marketers and brands seeking a solution to track, analyze and optimize direct marketing performance
About SparkToro
Instantly discover what your audience reads, watches, listens-to, and follows. Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems—so you can reach them where they hang out. SparkToro crawls tens of millions of social and web profiles to extract data about any describable, online audience. Before, if you wanted to understand the people, websites, and publications that influence your customers, you'd spend hundreds of hours and tens of thousands of dollars on market research surveys that can't deliver comprehensive accurate information. SparkToro analyzes millions of public social and web profiles to reveal demographics, behavioral traits, discussion topics, and other crucial audience research in seconds. We believe the most effective marketing reaches your customers through people, publications, and places where they already pay attention.
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WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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Pricing
Starting Price:
$50 per month
Free Version:
Free Version available.
Integrations
API:
Yes, SparkToro offers API access
No integrations listed.
Company Information
SparkToro
Founded: 2018
United States
sparktoro.com
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Product Details
Platforms Supported
SaaS
Training
Documentation
Support
Online
SparkToro Frequently Asked Questions
SparkToro Product Features
Audience Intelligence
Audience Segmentation
Competitive Intelligence
Data-Driven Insights
Filters / Search
AI / Machine Learning
Content Tracking
Data Visualization
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking
Market Research
Benchmarking
Email / Online
Statistical Analysis
Compensation Management
Data Management
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Survey Management
Social Media Analytics Tools
Customizable Reports
Influencer Tracking
Multi-Channel Data Collection
Campaign Analytics
Competitor Monitoring
Engagement Tracking