ProCampaign

Infor Omni-channel Campaign Management serves as an integrated database marketing solution for planning, executing, and monitoring permission-based omni-channel marketing campaigns across multiple touch points. Nurture your customer base and build loyalty with an easy-to-use, comprehensive and scalable solution that allows you to take action from any device—with real-time results. Target customers more precisely by creating queries and segmentation schemes that apply demographic and transactional data, campaign history, model scores, and other filters in order to present the best offer. Through advanced data mining science, the solution uses profiles, influences, trends, Bayes probabilities, and cluster analysis to provide scoring. Analytics are available in an easy-to-use interface with drill-down capabilities providing detailed information in an OLAP reporting environment.

Deliver marketing campaigns over SMS, MMS, email, app push, social media, voice, API, file, and offline channels. Maximize campaign performance using multi-variate testing, A/B testing, and real-time feedback. Create and manage unified customer profiles using data from disparate online and offline sources. Use dynamic personalization to adapt to changing customer behavior. Deliver tailored propositions with ease. Easily configure and scale interactive, event-triggered, or one-off campaigns that prompt and guide customers throughout each stage of the customer lifecycle to drive lifetime value. Empower your marketers with DIY drag-and-drop composers and journey builders. Test, learn, and iterate rapidly without relying on external agencies to support. Measure key marketing metrics with real-time dashboards and pre-configured reports. Create and share custom reports using our Reports Wizard. Easily create and analyze segments and turn data insights into ready to use audiences.