Audience
Campaign Management platform that helps companies to monitor multi-touch campaigns
About Infor Omni-Channel Campaign Management
Infor Omni-channel Campaign Management serves as an integrated database marketing solution for planning, executing, and monitoring permission-based omni-channel marketing campaigns across multiple touch points. Nurture your customer base and build loyalty with an easy-to-use, comprehensive and scalable solution that allows you to take action from any device—with real-time results. Target customers more precisely by creating queries and segmentation schemes that apply demographic and transactional data, campaign history, model scores, and other filters in order to present the best offer. Through advanced data mining science, the solution uses profiles, influences, trends, Bayes probabilities, and cluster analysis to provide scoring. Analytics are available in an easy-to-use interface with drill-down capabilities providing detailed information in an OLAP reporting environment.
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Company Information
Infor
Founded: 2002
United States
www.infor.com/products/customer-experience-suite/omni-channel-campaign-management
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