Mailchimp

Pros: Mailchimp, a widely used marketing automation platform, offers several advantages for businesses & individuals aiming to streamline their email marketing efforts.

Cons: The pricing structure may become a significant factor for businesses with large subscriber lists or advanced automation needs.

Overall: My overall experience with Mailchimp has been positive, particularly for users seeking a straightforward & feature rich email marketing solution.

Pros: Mailchimp is used in our organization globally from North America, Switzerland to India, Singapore & China etc. We extensively use it for our newsletter campaigns for New product launches, Success stories, Festival wishes and many more.

Cons: Besides lot of the strengths of Mailchimp, There are some notable aspects in which Mailchimp can be improved, One is the customization of certain templates for more personalized & unique designs, & the pricing structure as the list of subscriber increases with a growing organization.

Overall: Overall experience can be counted as positive as it has served its purpose very well to our Email campaigns.

Pros: 1. User-friendly interface: Mailchimp's platform is clean, intuitive, and easy to navigate, making it accessible for both seasoned marketers and newcomers.

2. Comprehensive feature set: Mailchimp offers a wide array of features, including email campaign creation, automation tools, landing page builders, and subscriber list management, providing marketers with all the tools they need in one place.
3. Powerful automation: Mailchimp's automation capabilities save time and effort by allowing users to set up automated email sequences, welcome new subscribers, and recover abandoned carts, boosting efficiency and engagement.

4. Creative design options: The platform provides visually appealing templates and a drag-and-drop editor, empowering users to create professional-looking emails without design expertise.

Cons: 1. Pricing complexity: Mailchimp's pricing structure can be confusing, especially for small businesses, and could benefit from more flexible options that cater to different budgetary needs.
2. Tag based lists: If they offered Tag based lists, it could make Mailchimp more versatile and adaptive to user needs.

Overall: Overall, Mailchimp stands out as a user-friendly and feature-rich marketing platform with powerful automation, excellent support, and creative design options. While there are areas for improvement in pricing and features, it is an invaluable tool for me.

Pros: I love MailChimp's A/B testing, it's a very useful tool for evaluating different elements of your email campaigns and determining which approach is the most effective. By running A/B tests, you can send two different versions of an email to a small group of subscribers to see which one has a better open or click rate. MailChimp then shows you the results and lets you send the winning version to the rest of your mailing list. I also love MailChimp's extensive integrations, it allows you to share your email campaigns on your social media profiles and thus reach a larger audience. You can schedule posts to your social networks to run at the same time as your emails, and you can add share buttons to your emails so your subscribers can share your campaigns with their own followers. Another thing I liked is that it has integration with tools like Google Analytics, this allows you to evaluate the impact of your email campaigns on your website traffic. You can see how many users visited your website after clicking a link in your email and which pages they visited, allowing you to gauge the success of your email campaign in terms of conversion. MailChimp offers detailed reports on the performance of your email campaigns, allowing you to assess what worked well and what can be improved. You can view statistics such as open rate, click-through rate, and unsubscribe rate, and you can also view reports on user behavior on your website after clicking a link in your email.

Cons: The first thing I didn't like is that while the free version of MailChimp is a great option for small businesses just getting started with email marketing, the platform can be expensive for growing businesses with limited budgets. As your email list grows, the cost of the platform also increases, and paid plans can be prohibitively expensive for some businesses. Also, MailChimp's plans do not include all the features of the platform, which means that you may have to pay extra to access certain tools and features. Another negative is that MailChimp offers a wide variety of email templates to choose from and customize, but if you want to make more significant changes to the look or layout of your email, your customization options may be limited. Although MailChimp offers a template customization option, there is no drag and drop option to fully customize the template, which means you must have technical skills and knowledge of HTML and CSS to make more advanced changes. This can be a barrier for some companies that don't have the technical expertise or resources to make more advanced changes to their emails. The last negative is that if you want to segment your email list in more detail, such as based on purchase history or user activity on your website, you may need to turn to other tools or services. This can be a limitation for companies that want to personalize their emails based on the behavior and preferences of their list subscribers. Also, the advanced segmentation option is only available on MailChimp's paid plans, which can be expensive for some businesses.

Overall: MailChimp has been an influential platform in how we manage the myriad of advertising campaigns for our entire company. Thanks to this platform we have been able to obtain different reports and advanced details about the tests carried out for each campaign and thus ensure that our clients will have a good experience when accessing our campaigns. With the help of MailChimp we have been able to modify the general design of our campaigns and thus obtain a larger audience and a greater number of potential customers thanks to the attention captured, in addition, with MailChimp we have been able to study in more detail the progress of our campaigns, we can know how much audience our campaign has reached and we can also see the total views depending on the regions of our clients. The experience obtained with MailChimp has been good enough for our company to feel satisfied with the results, we have noticed how our sales have grown over time, in addition, we have noticed how we have received more customers from our campaigns and ads made . I feel comfortable using MailChimp, it's easy to use, it's easy to create a campaign from scratch, it's easy to study and analyze customer trends.

Pros: Mailchimp is incredible for having a much more extensive ad campaign creation and marketing management than within any other platform, the fantastic and positive thing about this platform is that you can create ad campaigns together and with an unbeatable design, it's incredible As this platform offers very customizable designs, you can create a design from a template or you can create a design for your campaign from scratch, the platform has a free editing function, which allows you to insert different objects, images, videos, modify the text source, insert links and much more within the campaign that you are creating, this function uses the drag and drop system, to facilitate the creation of different campaigns without the need for programming skills. One feature that I quite loved about the platform is that you can create campaigns together, with the collaboration of your colleagues, you can design a campaign with the collaboration of several colleagues during the editing process of this campaign, in addition, this platform also has functions of response automation, it is incredible that it allows you to streamline the process of meeting requirements during campaigns, customers interact with the campaign and will be able to receive automated responses when you have these responses configured within the platform. Another positive aspect is that this platform has real-time data visualization, which helps you to visualize the progress in each of the campaigns sent, you will be able to visualize the organic clients in real time, and you will be able to visualize the reach that your campaign within different regions.

Cons: The only negative aspect that I have noticed about this platform is how complicated it is to use for the first time, since new users will have to make configurations within the registered contacts and within the campaigns created, it is complicated because on some occasions the system contact import is not working properly, which causes them to manually record each of the previous customer contacts, in addition, users also set up automated responses for the first time, and this process can take a couple of weeks to complete correctly.

Overall: Mailchimp has shown to have a great capacity to manage and cope with each of the campaigns that we have designed for our clients. The great thing about this platform is that it allows us to run different campaigns simultaneously, it helps us to obtain a large number of clients in In addition, less time is spent with clients within the marketing system, which allows us to have direct communication with each of the clients together with their contact information. I feel very comfortable using MailChimp, mainly because this platform has helped me create very good quality campaigns, with a design that has pressured most of our clients, also, we can obtain a large mass of clients in a very short time, due to The algorithm that it has in each of the campaigns increases the visualization and reach of these. In conclusion, it has left a lot behind due to the positive result it has had in the company in general, we have noticed how the marketing system has benefited correctly, in addition, we have seen how we have had a very notable return on investment for our company and which has favored the finances of the financial company, all thanks to the excellent Mailchimp advertising system.

Pros: It has been very easy for me to be able to configure the templates to be able to use them in my other emails or campaigns that I am going to use in the near future, since this makes it easier for me to have a personal brand within the emails created without having to do everything new. When I have needed fresh ideas to update my emails, I resort to the templates that MailChimp has, which I have found to be the most varied and updated with modern themes, so there will always be new ideas for customizing personal templates. Also, the templates that this platform has allow people without experience to understand the operation of the MailChimp email editor, so it can be easier to use and start from scratch without having any inconvenience, nor having a learning barrier.

It does not require much knowledge in HTML to be able to customize the emails, since with how intuitive the MailChimp interface becomes, practically everything can be created by dragging and dropping, this being the easiest for those people without computer knowledge. So, sending newsletters and emails through this platform becomes super easy, fast and simple, making MailChimp a good option as a tool to be able to communicate with large audiences since it does not matter how many subscribers you have. platform is very gigantic for sending emails in bulk. It is even easy to be able to add so many to the different lists, you have the option of both drag and drop contacts as well as multiple selection, being useful for more agile people in the creation of lists. You can even import contacts from other platforms, I have used this when doing CRM since I don't have to manually add contacts one by one, the integration with other applications that synchronize contacts also helps. Lastly, and not to leave behind, HTML templates can also be imported, just as they are with contacts, all in a simple and uncomplicated way, even for those who have knowledge of hypertext markup language.

Cons: MailChimp lacks technical support, so it takes time to get answers. I understand that there is a live chat to be able to have direct contact with MailChimp technical support, but it does not give me enough answers for what I am asking, in some cases I am promoted to other departments so that they can solve my case, but most of the time I feel that the support team lacks information for troubleshooting. Email support is the slowest of all, obtaining a very long response time that seems to be unattended, but after many days have elapsed, I get an answer. I've also opted for phone call support, but it's just as poor as live chat support, so my only "faster" option is to rely on the guides and tutorials MailChimp has or look for some solution online by asking on other websites such as forums or Facebook groups.

I have problems with several emails from certain tests that I have carried out, since in some emails from the recipients the emails that reach them are marked as "Spam" or "Promotions", so this is not always the case, since most of my use in MailChimp is to send newsletters, very rarely are they promotions. Regarding Spam, I try to be as intrusive as possible by applying the best practices and that there are no problems with my emails, so this should not happen. On very, very few occasions my emails are marked as "Important", which I am very happy about because I know that what I am applying is working, but after a while it changes to another labeling, and it is usually annoying because it lessens the impact of my work. I feel that MailChimp emails are not taken seriously on some email platforms, and I hope this is not an internal flaw of this platform, if so, I hope it can be improved very soon so that you can get more out of this excellent tool.

Overall: It helps a lot to be able to modernize any company with communications since it can streamline the way in which you can keep yourself informed weekly (at least in my case) with newsletters which the vast majority of my subscribers like because of the way they which my emails are sent. I stay connected with the clients and potential clients generated through MailChimp, this being that it improves the performance in sales and CRM by the constant communication that I maintain with the clients.

Every time I launch a campaign, I can see the results I'm getting in real time, so I don't have to worry about waiting a long time to see performance metrics with this platform. Without a doubt, I can send several emails at once without having to manually create lists every time I want to send a newsletter, since with the lists I can create within MailChimp I can stay more organized without having a mess in the emails I want to send. In addition, with the custom templates I adapt the emails with what I want to work with, this being more practical for when I send emails of the same type, but with different information and thus not link content or waste time doing everything again.

Not only have I used MailChimp to connect clients, but I have also been able to connect companies obtaining the best returns since I have been able to obtain the best businesses which are returned in profits which are scalable, being able to connect with more potential companies that in the end become Potential customers. So, the entire email process with this platform is automated and you can follow up with potential customers that can help drive a business forward.

Yes, I would love to see the attention received by Mailchimp's technical support improve, even a little, since as I mentioned, it is very deficient and this means that I cannot always count on the help of this platform when a problem arises, even if in its site clearly says I will get assisted support but I feel very assisted is not.

Pros: The main positive characteristic that Mailchimp has and which makes it a very outstanding software is that this platform has an all-in-one system, it allows marketing automation, workflow automation and also allows the creation of advertising campaigns and the sales control, this application has an all-in-one system that works perfectly, and allows you to perform several services at the same time, controlling marketing, controlling sales, marketing automation in any company. MailChimp has a great variety when it comes to choosing a predesigned template for each of the campaigns it is working on, you can choose business templates, social media templates, service promotion templates, and many other templates available within this platform, really I was quite impressed by the wide variety of templates available to choose the optimal design for each campaign. Something that has quite an impact on me within this platform has a quite positive marketing automation, this automation allows actions or requirements to be executed and then depending on the client's interaction with the campaign, each time the client accepts any service promoted in the campaign , you will receive an automatic response in your inbox, as well as when the customer accepts or subscribes through your inbox, you will also receive campaign newsletters automatically thanks to Mailchimp's built-in system, which automates marketing.

Cons: One drawback that can be found within this platform is that it is not at all easy to implement for the first time, this process takes more than a week to complete correctly, since you have to link that marketing platform with the inbox system of your company and with each of the company's domains and subdomains, that process is quite extensive and the overall platform is quite difficult to implement. The second negative point of this platform is with respect to the free version, free is only available for a couple of days for users, in addition, the amount of things you can do within this version is limited, since you will have a limit on the number of automated newsletters you can send, you will also have limits on the number of contacts you can register within the database, limits on the number of designs available for your advertising campaigns.

Overall: Mailchimp has made it possible for our entire company to boost the marketing system in general, thanks to this platform we have been able to send advertisements to all clients, in addition, we loved the advertising service for our social networks, this platform is fully linked to the networks social networks and allows us to send campaigns through social networks in the form of a publication while we can send these same campaigns through email to the inbox of our clients. The main feature that contributed a lot to my good experience within this platform was the analysis and reporting system, since this system was capable of advanced details on the performance of my campaigns, I was able to view the reception rate of each one of the campaigns, I was able to see how many campaigns had been blocked by the general inbox spam system, in addition, it can also detect the totality of the campaigns and the number of customers who have not accessed yet. In conclusion, I am very satisfied with the platform system, it has been very helpful in promoting advertising campaigns in our real estate services company.

Pros: Mailchimp is an amazing platform to have a complete and more advanced management of advertising campaigns and expand the marketing of any type of company, the main function that I loved about this platform is the creation of drip campaigns, this function allowed me to send campaigns of automated way via email composed of several emails that were sent at specific dates and times, this feature was very important for me to send automated emails to all my clients for the same campaign, which helped me to get leads in a lot way faster. Another of the functions that I loved about this platform is the real-time data. Its real-time operation allowed me to know the traffic generated in each of the campaigns and the number of clients that it had been having on a specific day, in addition, I loved the third-party integration system, which allowed me to integrate this platform with our CRM system, It also allowed me to integrate this platform like these social networks and also with all the inbox of our company, in order to optimize all the experience. I loved that this platform allowed me to assign landing pages for each of the completed campaigns, it also allowed me to keep track of our website visitors, and manage each of the contacts I received thanks to the integrated form system in each campaign. In addition, this platform also offered me a customer database, which allowed me to record the contact details of each of the customers thanks to the completed campaigns. I believe that in general, this platform has many positive factors that help shape my business marketing system.

Cons: The main negative feature of this platform is that it is quite a difficult service to use, the process for creating campaigns is a bit complex, in addition, the process of creating landing pages and setting up the drip campaign is also a complicated process, for which, I recommend that you have previous experience to be able to use this platform in its entirety and to be able to get the most out of it. Another of the negative characteristics of this platform is that in the free version you cannot create follow-up messages and you cannot create drip campaigns either, therefore, within this free version you will not be able to make use of the vast majority of automation is that has that platform for the marketing system, I do not recommend using this free version at all. In addition, this person the piece also does not allow to have a wide storage of all the contact data within the database of this platform, for which, You won't be able to store much of your customer data. Another of the negative things that this platform has, currently it is not possible to design advertising campaigns through the application for mobile phones, this campaign only serves to configure the campaigns, configure the campaign automation system and also allows real-time visualization of the results and data collected from each campaign, therefore, this platform has quite simple functions, if they allow you to view all the statistics of the campaigns, but it would be excellent to be able to create a campaign from scratch using this application.

Overall: Mailchimp has been an incredible service for my entire company, mainly because this platform has helped me optimize sending emails, design a campaign from scratch, and it has also allowed me to use a large number of templates that have made our campaigns They have a much more optimized design. This platform has four types of automation campaigns available, I can create welcome campaigns, I can create custom orders, I can have a customer automation to reward customers with exclusive coupons and I can also automate emails based on dates, either to delight clients on their special dates or on some other important date. This last automation mechanism really helps to be able to send automated mail to clients on specific dates so that they feel comfortable with our marketing system. I have loved the experience I had within this platform, I consider that they have helped me create a perfect campaign delivery structure, in addition, I have loved the fact that the vast majority of our sent campaigns go into the mailbox folder. entry, they do not enter the spam folder, which helps us to have a greater visualization and a greater number of clients. In addition, I have loved the payment rate of this platform, since we pay for the number of Contacts that we register within this platform of campaigns.

Pros: -Mailchimp is a software that has a very clean platform, with all the tools that are needed to provide a perfect marketing experience for the customers, studying all the metrics and figuring out ways to improve all aspects of advertising.
-With the different templates that Mailchimp provides, it is easy to get started with creating advertising for a variety of reasons, such as welcoming new customers and showing them our different products, or keeping old customers up to date to what we are up to, discounts and new product releases.
-Its segmentation is extremely helpful, as it comes with a wide variety of tools that allow the breaking down of different aspects of a customer in order to provide the most specific experience for them and increase sales as a result; we can create as many segments as we want and it helps to automate the process of creating campaigns and delivering them, and it also helps to understand which customers are more active within these campaigns, giving them a star rating to know which ones engage more with our newsletters. These segmentation options provide a more curated experience and save a lot of time for us as it automates a lot of settings.

Cons: I wish it was easier to use, at first the experience feels very difficult and it takes a while to get used to, there are many tools and it just feels very overwhelming, not knowing where to start and how to set up everything to be able to use this as the main marketing tool. It would be great if they could make their starting guides more understandable and easier to digest, that way the deployment process does not take too long and results are seen faster. Additionally, I have found issues when it comes to the emails being optimized for mobile viewing. When an email campaign has been made we customize it for it to be viewed both in desktop and mobile devices without any issues, but sometimes these settings are not saved properly and it ends up in a poor design in the mobile version, resulting in a very bad experience for leads that are opening our emails in their mobile devices; it is worth mentioning that this does not happen too often, but when it does, it is an annoying experience.

Overall: Mailchimp has been a software that has helped us keep up with sending our newsletter emails to many of our customers for a while, and it has delivered them with efficiency and keeping track of many different metrics that allow us to study the engagement of the customers in regards to our business. It has also been used to send out not only newsletter emails, but also any reminders and events that we plan throughout the year. Mailchimp has helped us make our work easier thanks to its automated services and helpful templates that make the creation of different campaigns so much easier than starting from scratch, it helps create new ideas and we are able to make more creative campaigns.

Pros: + Very few times the emails have fallen into the spam bin, I like this because I have tried other platforms and I have had a very negative impact with email companies such as Gmail or Outlook. Usually and most of the time my emails fall into spam when I use the links generated by Mailchimp, so to counter this I use different link generator platforms.

+ It is very customizable, it has multiple features for the design of the emails, so when you go to prepare your company's custom templates or work with one from Mailchimp you can be sure that any graphic, art or anything you want to integrate into your mail may be available. In addition, in its gallery of templates it has a lot of designs depending on your company, thus facilitating the entire creation process. So for someone who has very basic design knowledge it can be very helpful when creating email campaigns.

+ I can monitor practically everything that can happen to your email, such as the click rate, bounce rate, engagement that allow me to improve future emails that cause more impact to customers. Also, I really like that Mailchimp tells me when emails have been sent to the spam folder, so I can improve that aspect and my emails are seen more and not ignored. So I can say that the reports that I generate with this platform are very complete to see the impact of the audience with email marketing.

+ When I send newsletters and several people have not opened the mail for the first time, Mailchimp notifies me so I can resend them so that the clients specifically do not open them, this is practically automatic without having to configure practically anything.

+ I can import data like contact list, this is very useful for people who have migrated from other platforms. It worked for me when I was using Zoho Mail, so it was not difficult at all to adapt the Mailchimp import template to upload the contacts that I had previously downloaded. Exporting data from Mailchimp is also easy.

+ The technical support was very helpful when I implemented MailChimp, it was not because of the implementation itself, but to understand correctly how it works since you need to understand how to correctly expand email marketing by Mailchimp and get good results. With the help of the support I was able to understand everything easily and got quick responses.

Cons: In general terms I've been fine with Mailchimp, I've had practically no problems requiring help from technical support. This platform has fulfilled most of the daily tasks that I need when doing email marketing and also that it has been able to adapt and integrate well with other platforms that I use in my company to complement the maximum benefit. However, I have some negative points that could be improved:

- I had a problem when I first started with this platform and it is that it does not work with plans depending on consumption. I mean by this that for small businesses that are starting there are no plans that allow them to pay for the few or almost no contacts. This is bad in terms of the return when you do not have a great impact within a small company, I know that with this platform you want to expand more but when you do not have the knowledge or popularity it makes it very difficult. I am aware that there is a free plan, however, this plan limits a lot of its features.

- The implementation of this platform is extremely simple, however it has many functionalities which must be learned to use in order to understand the correct use of Mailchimp and obtain good results.

- Being able to integrate forms on my website was quite difficult for me and I had to need the help of a web developer to carry out said integration. I also had to do with the registrations which the implementation to the website was challenging.

- I don't think this negative point is so negative for new users, but for me as an old user I can say that I liked the previous interface since it was more comfortable to work with and also that all the features were easier to use. Now it seems that everything is “more organized” but it got confusing for me.

Overall: Mailchimp solved problems of having a good email management when doing Marketing. In addition, that with this platform it was possible to create complete and practical forms for the end user with the aim of making it easier to fill in the form fields correctly. Contact management was now much easier, especially when I can group them into lists and categorize them for more practicality when choosing the type of client for email marketing.

Email campaigns are now more professional since with the templates I was able to make it easier to create the final design and also being able to save those designs has made things more expeditious for me. This has saved me a lot of time when I want to send out property promotions or notify clients of new properties for sale or rent that I have available on my website.

I have been able to target different audience groups more directly by being able to have them categorized. This keeps me more in touch with my clients and being able to offer them the best depending on what they are looking for, plus I have had a positive impact when I keep my clients informed of the best offers I have at that time, thus being able to improve the income of my business.

I recommend for small businesses that they find out very well before purchasing the product, I think this is very important before making a purchase decision, you can try the free version, but be aware that it has several limitations that may or may not get in the way of the bottom line when doing email marketing.

Pros: Mailchimp has become this main solution to boost the advertising service for our real estate company, one of the main reasons why we started using this software was because it offered us a large limit of subscribers at a relatively low price compared to the competition, the plans of this platform offer a great quality and limits of Contacts and subscribers at an extremely low price. When we started using this software we used the free version which allowed us to send up to 2500+ emails per month to 500 subscribers, although this free version has a limit of 2000 subscribers without paying additional fees, this free plan really brought a big benefit for me, since it helped me CARME to the advertising campaign platform and also allowed me to adopt the registration of new contacts, in addition, this free plan has the most marketing tool and also has the CRM system included, for which, I think this free version really helped me get used to the platform for the first time, and I think it's a very beneficial free version for new users, that was the first positive thing I noticed about Mailchimp, that free version I totally liked it as it helped me adapt to the platform and marketing services.

Another thing that I liked about this platform is the statistical system that provides me with geographic information, since this system is capable of offering me detailed information about where the visits come from or access to each of our campaigns. This information is relatively important for us, since depending on the amount of audience we receive for each region, our content within the campaigns with our offers of the advertising campaigns change drastically, depending on the receptivity in each region, we can configure the campaigns to offer better offers depending on each region, I really loved this geographic information service, since it helps me to understand statistically where the greatest flow of contacts registered in each of the campaigns comes from, this system is really beneficial for me and for my business. I also really liked this platform, it has an excellent integration and connection with all the social networks that we use in our company, this connectivity is very beneficial for us since we can send any advertising campaign directly to the cinema on these social networks without having to do it manually, with just pressing a button within this platform, we will be able to send a campaign to all the social networks linked within this platform, this system is impressive and helps us to use those campaigns in the social networks that we want, in addition, I loved the statistical service that This platform has for social networks, since this function allows me to statistically understand how many contracts or potential clients we have obtained through the access of a client through our social networks. This system automatically detects if the client has accessed the campaign through a social network or through a campaign send by email or electronic. Another of the positive things that stands out about this platform is the excellent editor that it has, this editor, despite being quite simple with respect to general interest, is a very powerful editor, which offers tools to insert all types of text, modify font of text, change design or use a template for the campaign and many other things, it really has very beneficial tools to create a very consolidated and complete campaign, I love it very much and you editor and I will continue to use it to create my campaigns in a complete way. In addition, this software has more than 500 integrations currently available, so if any user is not happy with the CRM platform system, they can always connect their marketing and CRM platform to this platform, to get the most out of it.

Cons: Currently, I have only noticed four negative things about this platform for marketing and advertising campaigns, the first negative thing about this platform is that it is not available in other languages, currently it is only available for use in English, therefore, If someone in another country needs to use platforms and wants to use another language, they will not be able to, the only way to use this software is with the English language. Another of the negative things that this platform has is that it currently has many limitations when using the response automation system, this platform allows you to automatically respond to some requests from potential customers when using each advertising campaign, however, the system Autoresponders are not the last, greatly limiting the ability of the user to create automation is much more advanced within this function, I believe that this response automation system should be much more professional and offer us more advanced automations. For example, currently it is not possible create automation when receiving a new payment from the client within a campaign, every time we receive a payment to negotiate with a client, we have to verify this payment manually and contact the client manually, since this automation cannot be created within this function.

The third problem that I have presented with this platform is the experience obtained within the application for mobile phones, despite the fact that this application is very functional and easy to use, I did not like that I have to wait a long time for the application to be processed. information received or statistics for each recently created advertising campaign, for example, a campaign was created 20 minutes ago, I have to wait until more than two or five hours for the information received from clients or contacts who have followed this to be processed campaign, since the application is not capable of showing the results or statistics of each campaign in real time. This is a real negative point as when I am out of my office and want to check the statistics of an ad campaign it would be great if you could do it via my mobile phone, currently to counteract this issue I have had to use the web version and the web version. for computers, to be able to know the statistics in real time and see how the number of subscribers and Contacts progresses in each advertising campaign. The last negative thing that I must mention about this platform is regarding the connection with the Google Analytics system, this connection helps the subscriptions received in the forms on our website, have been transferred to our contact system within Mailchimp, However, it is very important to highlight that this transfer of subscriptions is not fast, it takes approximately two or three hours to process all the subscriptions and thus transfer them to our marketing campaign system, therefore, this connection between this platform and the Google Analytics platform is not as beneficial.

Overall: Mailchimp has offered many positive features as well as some negative features, in conclusion, I consider that this platform has been key to designing very good quality advertising campaigns for the real estate company, this platform was very helpful when we first launched our company, Since it helped us get many customers in a simple way thanks to the creation of advertising campaigns, this platform is capable of offering us a large limit of subscriptions and Contacts to register within each payment plan, for which, I consider that the Paid are very affordable, relatively low in price, and offer a large number of subscriptions. When I first started using this platform, the free version was very beneficial for me, as I mentioned previously, the free version helped me adapt to the platform and understand how the ad campaign marketing system worked, I quickly managed to understand how to create campaigns on this platform, I chose to buy a payment plan and I really do not regret doing it, this platform has brought a lot of benefits to our real estate industry, we have obtained more than 1000 clients interested in our residential and commercial properties, in addition, this platform has allowed us to use a self-response system for our clients, every time they need to know a specific thing about our services, this platform is capable of automatically responding to them via email, although I consider that this response automation system should be much more optimal and offer more advanced automations launched.

I am very satisfied with the ad campaign creation and editing system, it is a very easy to use drag and drop system, therefore, a new user can always make use of this function, since it does not require previous experience to be able to design advertising campaigns and start sending it to your clients, in addition, I have loved the receptivity rate that each of the campaigns sent within this platform has, there are very few occasions when my advertising campaigns are in the spam folder of our clients, that helps to boost the reception of these campaigns. I really loved how the integration service works with other social networks, it helped us get more customers by publishing the campaign on social networks like Facebook, Instagram or Twitter.

Pros: Mailchimp has been a platform that has helped us build a good advertising system for our real estate company, one of the first things I liked about this platform is the ease with which I can create all kinds of campaigns, this platform offered me a drag and drop editing system, which allows me to insert all kinds of text, images, text fields, videos and many more things to create a very complete campaign, this ad campaign editor is very easy to use and does not require previous experience, therefore, anyone who is starting in the marketing area, can use it without any problem to start creating campaigns. Another of the things that I liked about this platform is that it allows me to have a good receptivity in each of my campaigns, which means that on very few occasions the clients will receive this campaign in the spam folder, almost always the clients They will receive this campaign in their main inbox or in the promotions inbox. I also loved the excellent potential customer registration system that this platform has, it has an automated system that is capable of detecting potential customers depending on the results of each advertising campaign, this platform just recorded each of the contact details of each customer potential, this helps us maximize sales and achieves much more concrete negotiations.

Cons: My main negative criticism about this platform is how bad the free trial it offers to new users is, mainly because this free trial does not allow constant monitoring of the progress of the responses of each advertising campaign, within this free trial it does not you will be able to know the progress of each advertising campaign, you will only be able to send it to a couple of clients in a limited way, in addition, you will not be able to create a follow-up message for specific clients either, this function is relatively important since if a client completes a campaign, it is very It is important for us to follow up with you in order to convert you into a potential client and capture your attention. In addition, another of the negative things about this platform is its high prices. This platform offers high prices for every 1000 contacts that it registers within the advertising system. I think that the prices should be much more accessible for new users, in addition , the platform is only available in English, therefore, this is a very critical negative factor for those companies that try to use this platform in another language such as Spanish or Portuguese.

Overall: Despite the fact that this platform is only available in English, this negative factor has not affected our company, mainly because it is the platform that is being used by the vast majority of our company's employees who have knowledge of the English language. Therefore, we have made the most of this platform since all the employees of the other marketing sector are using it every day to perfect the advertising system of our real estate company, I have loved the October experience with this platform in no time either, in approximately two months it managed to have a good return on investment thanks to the large number of campaigns that were accepted by our clients, in addition, the writing rate of each of the campaigns was up to 90%, which left us really past since in no other advertising platform we had obtained that percentage. I believe that this person will continue to be used in our real estate company for many more years, we are very happy with the current results, we are very familiar with the entire general section of the platform, we have built large advertising campaigns, we have been attentive to attracting leads and many more things, in addition, the automation of the response system and the automation of the marketing system is what has fascinated us.

Pros: Mailchimp offers excellent pre-designed templates in any of its pro plans. Copy and paste designs and you are ready to go. Analytics and reports give the right amount of data for analysis. Automated greeting email for new subscribers.

Cons: Till I haven't experienced any downside in this platform.

Overall: Overall, Mailchimp is a reliable platform for email marketing. It enables a powerful dashboard to control every action in creating and delivering emails to the right person. I loved its analytics and report data ability.

Pros: There are lots of things I liked about Mailchimp but the topmost feature is its automation and prebuilt templates. We can customize layouts according to the occasion using its premium templates. Its A/B testing ability does a great job. Its automation feature saves time. Analytics about email delivery and email opened.

Cons: Its personalization ability is not very robust. We can't able to send deeply personalized emails.

Overall: I really loved how Mailchimp enabled us to focus on core things by automating email marketing. The deployment of Mailchimp is incredibly easy. Overall, I highly suggest Mailchimp if you want an automated marketing product that can be customized and send properly segmented emails.

Pros: Mailchimp provides 360 campaign visualization. The option to customise the email interface is endless. Its drag-and-drop capability makes customisation a breeze. Onboarding on this platform is easy for any user.

Cons: The bundle premium plans are is on expensive side.

Overall: Mailchimp helped us to transform how we do marketing by enabling a streamlined marketing solution. With Mailchimp, we have been able to precisely target a specific group with its powerful segmentation. Overall, it's a practical tool that helps businesses to increase sales.

Pros: I like that I can create and customize templates for the different types of emails that I am going to send and that I can also label them to group them and thus not have a mess of created templates, but that everything looks more organized and easy to locate. When I am creating or editing a template, I can not only have control of the edition with drag and drop, which is the maximum that facilitates everything since I only have to grab an element that I want to put in the mail and simply drop it where I want. However, MailChimp goes beyond simplicity and allows programmers or people with little knowledge to further customize emails by making it possible to edit with code and not just the classic drag and drop, providing more freedom and added value to email marketing.

I was really fascinated by how easy it was to configure, I can say that from the first moment it will be a walk with this platform because I did not have to struggle to understand the different aspects and functions of MailChimp, nor did I need experts or help from technical support. to solve my doubts and problems.

The free version stands up to the paid versions as it has very few limitations with its functionalities. This is a great strength for this platform because in general what many subscription platforms do is to place free versions with limitations in not being able to access certain functions, instead MailChimp allows the use of almost all its functionalities, but in a lower range. . I mean that for example it limits the amounts of emails, contacts, templates, etc. However, it does not limit their use, so this is a great opportunity since it opens the doors for small businesses to try this platform before formalizing their version that best suits them and have a perspective of its use and scope.

It does well when it comes to looking for compatibility with CRM platforms. It is very nice to have this coupling since you can maintain connections with customers more easily and also be able to include them in campaigns that are carried out often so that you do not have to do everything manually, but thanks to the integration with CRM it makes everything easier. In addition, it is very easy to be able to integrate these CRM platforms with MailChimp since no technical knowledge is needed to be able to make this connection between platforms, so the coupling will not be a problem.

Prices are affordable for each type of business, so don't worry if you have a large number of subscribers, as MailChimp adapts to the needs of users with flexible plans that allow you to move forward without having to pay extra or exorbitant prices. In case of exceeding the limits of the plan, this platform allows a type of extension in case you need it, such as increasing the number of contacts or emails sent simultaneously.

Cons: In my experience using this platform, I have been able to notice that the templates they have are not very well worked out, they seem very few professionals around their design, practically very limited. Usually what I like about using templates is their colors and how they blend with each other, and that's what MailChimp does well with their templates. However, with the rest of the element that it shows depending on what it is going to be, it seems that it is very limited in giving me examples or ideas that can work as it is standardized, so if they could improve that aspect it would be a great help when it is required look for new ideas for the development of email marketing.

Having a good management of the email lists was a complicated task since it is not very well explained how to do it and how to organize the different emails in their different lists and how to get the most out of this function. I had to struggle a lot to find complete information to be able to manage emails effectively without making a mess of scheduling emails to be sent automatically at a certain time. This was a disadvantage at the time because it required this to be as organized as possible so that the respective information would reach the different subscribers that my company has, so they should make it easier to use these features with a large number of tutorials and that they be well complete.

I haven't found a way to move bounced contacts to the background, this is a bit annoying because I have to do it manually or just leave it that way. This slightly modifies the fact of improving the impact of email marketing since those who are making war with us with the Google algorithm cannot be excluded. So it would be nice to have the ability to exclude those contacts for a while and see if we can solve the bounce problem to keep expanding my business to more people and boost sales.

This is not a somewhat negative point, but it could be in the future. With the acquisition of MailChimp by the Intuit company we do not know what changes could be in the near or distant future. So you have to take action in relation to changes in plans, improvements and more things to pay attention to in case a modification does not expose email marketing as before. So you have to watch each update in case something does not work well or things are not done as before, but as I say it is not a big negative point, but rather the path that Mailchimp will take now is not known.

Overall: I have been using Mailchimp for a long time and for me it has achieved great goals and generated an excellent reputation for being the best tool that has allowed me to have good email marketing, as well as being able to have good management when it comes to campaigns. . The benefits obtained with this platform within my company have been to obtain a large number of subscribers which could be grouped by lists and thus get the most out of it while meeting the objectives of going further by doing only email marketing. It simply makes it possible and covers the needs we had in the company.

The campaigns that my company has generated with this platform have been successful, I can say that good results have been obtained and also the problem of the little scope that we had on the web to use unconventional or archaic means was solved. So, with this application it has prospered and with the help of being able to use demographic factors it has been possible to achieve segmentation and thus also be able to retain a large number of audiences and then lose, thus building a mailing list that allows us to carry out different types of actions. with our email marketing to different types of customers.

I have been able to keep the weekly newsletters active for my clients, keeping them informed with the latest offers and promotions on the properties offered by my company or with exclusive services for recurring clients. In addition to the fact that thanks to certain features such as duplication, I have been able to take templates from previous newsletters to apply a bit of modern customization and thus maximize delivery times by reusing the design of my old templates and be more effective when doing email marketing. electronic.

It has been very comfortable to be able to integrate MailChimp to my company's website without affecting its functionality or performance. What's more, with the plugin of this platform everything could be automated without the need to have a lot of configurations to export contacts from one system to another, but within the same integration I can make everything connect and automate in order to have the contact lists assembled at once without having to go through a slow and tedious process to organize everything.

I was able to avoid the amount of spam I was getting on a daily basis when bots were subscribing to us and the real impact we were making with email marketing couldn't be measured. So thanks to Mailchimp it was possible to improve in that aspect since we avoid bots or false accounts that manipulate the metrics of our obtained results.

Pros: Mailchimp is a fantastic service that helps any company to innovate in its advertising, it allows any company to create advertising campaigns, automate the marketing system, set up an auto-response system and many more things within the same panel. of user. There are many things that you can develop with the help of this platform, you can expand your advertising in a matter of seconds and a few steps. Next, I will mention the most outstanding positive things about this platform.

1.- One of the main things that I like about this platform is the automation of the marketing system and the response system for all the clients and subscribers of your marketing system. With the help of this function you can configure various responses depending on the action that each of the clients performs with the campaigns, this function is very important to provide an auto response rate for each of the emails received in your inbox, this platform will allow you to automatically respond to all customers who send you a specific email, for a specific requirement. The auto-response system works wonderfully, it allows you to create various automations in a matter of minutes, you can configure it so that depending on the action performed by the client, a specific response or a specific procedure is executed.

2.- Another thing that I like about this platform is that you can see in real time the number of interactions that customers have had with each of your advertising campaigns and sent them. With the help of this function you will be able to visualize the traffic obtained within each campaign Sent from social networks, as well as you will be able to see the progress of the traffic stopped in the campaigns sent from email. This function is relatively important, since it will allow you to see the results in real time, you will be able to know how many people have accessed the campaign at a specific time, as well as you will be able to know in a much more precise way the number of people who have not yet accessed to campaigns, to send them an immediate reminder.

3.- I also love that this platform has a shipping system and many years of advertising campaigns. This system allows you to send campaigns simultaneously to each of the social networks that you have linked to the platform, as well as you can also send campaigns from different inboxes so that all your clients registered as contacts within the platform, this function is very important and it will allow you to send all the campaigns at an exact moment, you will not have to do the same process manually to send campaigns individually, with the help of this function you will be able to do everything quickly.

4.- I also love the ease with which I can create advertising campaigns within this platform. Forma only uses the drag and drop method, which is very beneficial since I can create campaigns in just a few minutes, previously it was a quite complex process to create diverse campaigns for the entire truck and before, in a process that takes a lot of time , however, after the arrival of this platform and this campaign creation mechanism, we have managed to save a lot of time, now we can design more than 10 campaigns in less time, obtaining an optimal design and obtaining a correct organization of all the information within of the Bell. I totally love the system used within the platform to create campaigns, use, you can drag all kinds of objects to insert them into the campaign and much more, it is very complete and easy to use.

5.- Another thing that I like about this platform is the ability to send automated reminders to customers who have not yet accessed the campaign. This platform has a system that is capable of detecting that the Client has not accessed the previously sent campaign, this system works wonderfully, it has precision when it comes to detecting the number of clients who have not accessed the campaign, the reminders they are sent periodically, every certain number of days without sending reminders so that the client can access the campaign.

Cons: Mailchimp It is a software that is very worthwhile, I have noticed that this platform is useful for any type of company, since it offers immediate results when it comes to expanding advertising in any corner of the Internet. However, during this experience we have also noticed some negative things about MailChimp, we will mention them below.

1.- One of the main problems that this platform has is regarding the high prices that it manages for each of its plans, as I mentioned previously, this platform is capable of offering immediate results for any type of company, it does not matter if it is A small or medium business will still be able to expand all of Geogra's advertising to get more customers, however, pricing is a pretty big issue, as small businesses won't be able to afford such high prices, and the price increases if you add more contacts to the platform.

2.- Another of the problems that each reform presents is with respect to the constant sending of Reminders. When more than five reminders are sent to a specific customer, that inbox will automatically store all those reminders inside the spam folder, so that's not convenient for us or any company. I would like this platform to be able to send any number of Reminders to customers and that none of those reminders are detected as spam, since it is not convenient for us. It is very necessary for this platform to optimize the reminder system, despite the fact that these reminders are sent automatically and periodically to the clients, it is necessary that functions be implemented to improve the reception of these reminders in the inbox of the client. client.

3.- The third negative thing about this platform is that it is not possible to create campaigns collaboratively, you cannot create campaigns with the support of your colleagues in real time, when you want to create a campaign you will have to do it individually, you will not be able to add someone to collaborate or help you design this campaign. It is really necessary that I simply do this function, because in this way I could create advertising campaigns for my company as the collaboration of our corporate sector work team and our marketing sector work team.

Overall: Mailchimp is a really useful platform, if your main objective is to expand your company's advertising system, this is the best option to consider, since you will enjoy a panel that will help you create campaigns very easily, with the help of the Mailchimp service. fix that car. I really loved the experience gained with this platform, I think it has great potential for designing campaigns and sending them to your customers on a regular basis. Platform is extremely easy to use, when you use it for the first time it is quite easy to access each of the features offered, since each of the sections have easy access, and each of the tools offered can be used by anyone without any complexity, which ensures that any user can create campaigns without prior experience. I am happy with the amount of money that we are currently paying to use this platform, however, we believe that the prices should be much lower in order for small businesses to enjoy this platform and the great tools it offers to everyone. MailChimp has been a fantastic piece of software, we have been using this platform for over two years now to design various advertising campaigns for our entire company and to capture the attention of many more customers every day. We hope to continue to have these benefits throughout the company.

Pros: ○ It has a large number of templates that I can choose according to the style or type of company that wants to do email marketing. I like that their gallery of templates is extensive since others only have basic and limited templates that I practically have to make from scratch because it does not bring much information.
○ It's easy to create an account within MailChimp, they ask for a lot of information about your business. In addition, it has a lot of information or small tutorials in the section of its functions that explain how each thing works.
○ I can maintain a list of contacts depending on the type of subscriber since I need to send different information to each subscriber who has signed up to receive certain information.
○ I can import contacts, this made it easier for me when I wanted to start with this platform for the first time to use its features because of how easy it was to use. Also, there were too many contacts to import so it made that feature a lot easier for me.
○ I can know when a subscriber has opened an email, he has gone to the spam folder and many other metrics that allow me to know and improve how I did email marketing.

Cons: ○ The mail editor has a poor performance, I have to limit myself in terms of elements I can add within the template that I am creating so that everything does not slow down and therefore not create the template that I want to leave established.
○ Many of the emails go to the spam account and that conflicts with how I do email marketing so my subscribers lose a lot of interest in my offers and newsletters when they don't see the emails anymore.
○ The fonts are very limited limiting the freedom to customize the template to the theme of the company. This one has very few fonts that I don't like as they are inside the emails that I create.
○ Prices are a bit steep compared to other email marketing platforms. I would like to have a more personalized plan depending on the number of subscribers and not depending on what MailChimp has set. This is a bit limiting on the profits that can be made using this platform.
○ I had several problems with the technical support of this platform, I waited a long time to get an answer to problems that I had when implementing Mailchimp for the first time. Apparently for this platform first-time customers are not as important as those who have already used its services more than once and this is a bit annoying since they should pay more attention to new ones who want to understand all its functions to provide a solution. to the company that needs it.

Overall: Mailchimp has been one of the best solutions that I have had for my company to be able to expand through internet marketing. It has helped me create newsletters, news, campaigns, offers, etc. What has this been able to do to capture more attention from customers who have already subscribed to the emails sent by my company? With the help of the metrics I have been able to improve in all aspects when it comes to knowing what subscribers are interested in and what they simply do not like or are not interested in. I was able to integrate my marketing team within me.

Pros: Mailchimp is one of the most important showers within our company, its ability to create and share all kinds of advertising campaigns with our clients helps our sales to be much more exponential, in addition, this software allows us to automate the sales process, manage to transfer customers to a CRM system to strengthen the negotiation and maintain communication within the corresponding negotiation. Mailchimp has an excellent integration with various software, which greatly enhances the results you can obtain within the creation of advertising campaigns in this software. There are several positive things and advantages of this platform, such as:

1.- The platform has an excellent email marketing service, its link with services such as Gmail or Hotmail helps you send marketing emails to your potential customers. In addition, the sending of advertising campaigns by mail is done efficiently, all the campaigns you send will be received in the main tray of all the clients, which helps to increase the possibility that your clients access that campaign, that is, Quite annoying when the campaigns enter the spam folder of your clients, and they cannot access it because they do not know that the campaign has arrived, this problem will not occur within this platform, since it has a delivery service of advertising campaign is quite optimal, with advanced certifications to avoid this blocking.

2.- Another thing that I like is that this platform also has an excellent integration with all the social networks of your choice, if you currently have several social networks working within this company, you will be able to link this platform and obtain much better results. greater. Why do I say this? Because this platform helps the campaign to be sent within your social networks, to add more activity and get more customers through social networks. You can link social networks like Twitter, Facebook or Instagram. The way in which you can link this platform with social networks is excellent, it will help you to have much greater results.

3.- Automation system for sending emails is quite perfect within this platform, it will be able to send an advertising campaign depending on the actions that the client takes within your services, For example, if a service is purchased by one of your clients, you can customize an advertising campaign delivery after seven days of completing this purchase, this automation process can be achieved within this platform, in addition, if any of your customers abandon the shopping cart within your company, you can send a campaign immediately so that the customer is retained and can make the corresponding purchase, this will help you maximize your sales on a large scale thanks to the automation of actions.

4.- It has a fairly complete free trial, which gives you access to all the premium features of this platform, you will be able to get full access to all the features that will help you customize your campaigns and achieve a corresponding delivery to all customers, it's a fairly comprehensive service and the free trial will help you get used to it quickly.

Cons: Mailchimp is a platform that will achieve complete results for the entire company, since it was all your goals and make customers happy for longer, however, one of the main negative things that you do not know about this platform is that the version of mobile phones do not have an excellent integration or synchronization with the version for computers, I have noticed that when I make circumstantial changes or add a new automation, it takes approximately five or 10 minutes for the automation to appear from the version of my mobile phone, the data synchronization between devices is not so perfect and this is a real problem, it would be excellent if all the things that are created within my main marketing panel, I can see reflected immediately within my mobile device, this would help to have a monitoring of all changes instantly. Another of the negative things is that this platform is not made for small companies, it is a quite expensive platform that would cause losses if it is implemented within a small company, since the results were much lower and therefore it will have less remuneration during your sales or the campaigns in which you have invested, I totally recommend that this platform be used in medium or large companies, to obtain better results and achieve a correct remuneration for the campaigns.

Overall: I am happy with the general functioning of this platform, I admit that in this real estate company it has been totally useful because it has helped us to expand marketing on a large scale, previously we did physical advertising, creating signs and sending brochures to various branches for them to be distributed , in this way we obtained various clients, however digital marketing has caused that this company does not generate much more income day after day, in addition, we have saved a lot of money creating personalized campaigns within this platform. The main feature that made it possible for me to have a complete experience was the fact that this platform offers us a wide variety of dishes, this helps to ensure that these campaigns do not have a much more personalized design, it also helps our campaigns to be more attractive, or much more orderly information for customer viewing, the templates are available in all kinds of colors, it has personalized designs that will help you choose one for any theme you choose. I love Mailchimp, it is one of the platforms that has provided the most innovative results within the expansion of business marketing.

Pros: - Easy-to-use interface
- Can sending to handle large email lists
- Lots of templates to choose from
- Strong email customization support
- Ability to create custom rules for campaigns (for example, sending a welcome email with a coupon to anyone who joins a newsletter)
- Great APIs available for developers
- Good documentation
- Generous free tier

Cons: - Curating large recipient lists can be tedious, and controls are not present to make life easier
- Formatting templates in depth can feel a little clunky.

Overall: Mailchimp is a great email tool, especially when you want to create a newsletter without having to code email templates yourself. It has great API support for developers, and a generous free tier.