AireContact

About AireContact

The days when customer service interactions were limited to the telephone are gone and they’re not coming back. Businesses now have to manage customers across multiple channels, including email, chat, and social media. Customers expect to be easily able to reach someone in their preferred channel without having to pick up the phone. However, while many organizations have made an effort to respond to their customers with multi-channel support, the quality of service is highly uneven. Even though the majority of businesses have recognized the need for multi-channel customer service, they have yet to implement it effectively and consistently in their call centers. All too often, customers still have to use the phone if they want to get meaningful assistance. It’s not hard to find out why service is inconsistent across different channels: whether intentionally or not, organizations have ended up separating these channels into separate groups.