Best Personalization Software for Segment
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Compare the Top Personalization Software that integrates with Segment as of October 2025
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This a list of Personalization software that integrates with Segment. Use the filters on the left to add additional filters for products that have integrations with Segment. View the products that work with Segment in the table below.
What is Personalization Software for Segment?
Personalization software enables businesses to deliver customized experiences to their customers by tailoring content, products, and services based on individual preferences, behaviors, and demographic data. These tools collect and analyze customer data from various touchpoints, such as websites, emails, and social media, to create personalized recommendations and targeted messaging. Personalization software often includes features like dynamic content delivery, customer segmentation, A/B testing, and real-time personalization, ensuring that each interaction is relevant and engaging. By providing individualized experiences, businesses can enhance customer satisfaction, increase conversion rates, and build long-term loyalty. This software is widely used in e-commerce, marketing, and customer service to drive personalized engagement at scale. Compare and read user reviews of the best Personalization software for Segment currently available using the table below. This list is updated regularly.
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1
Klaviyo
Klaviyo
Klaviyo is an all-in-one platform that makes it easy for B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI, it's faster and easier than ever to create personalized, lasting customer relationships. Klaviyo unifies your customer profiles by capturing every event, and then lets you orchestrate your email marketing, SMS marketing, push notifications, WhatsApp, and RCS campaigns in one place. Klaviyo AI helps you build audiences, write copy, and optimize — so you can always send the right message at the right time, automatically. With real-time attribution and insights, you'll be able to make smarter, faster decisions that drive ROI. Trusted by more than 170,000 businesses, Klaviyo can grow your business while keeping operations simple and customer relationships strong.Starting Price: $0/month -
2
Mapp Marketing Cloud
Mapp
Mapp helps marketers build personalized customer experiences through our SaaS platform, Mapp Marketing Cloud. Our powerful technology combines AI-powered digital analytics and marketing automation to collect and unify customer data, extract insights, and trigger personalized campaigns across email, SMS, app, and your website.Starting Price: $3050/month -
3
ActiveCampaign
ActiveCampaign
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial todayStarting Price: $15 per month -
4
Marketo
Marketo
Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalized experiences, optimize content, and measure business impact across every channel, from acquisition to advocacy. Leverage rich behavioral data, built-in intelligence, and sophisticated journey flows to identify, engage, and accelerate your best opportunities in concert with sales. Use predictive content, A/B testing, and personalization to deliver consistent and relevant experiences each and every time. Reach prospects and buyers across every channel including email, display, mobile, social, search, and offline to deliver timely, engaging experiences. Understand, prove, and optimize your marketing impact.Starting Price: $895 per month -
5
Clearbit
HubSpot
Data to power your entire business. Clearbit is the marketing data engine for all of your customer interactions. Deeply understand your customers, identify future prospects, and personalize every single marketing and sales interaction. Rely on fresh, accurate data with our proprietary real-time lookups. Then act on new information immediately, with sales alerting and job change notifications. Get company attributes like employee count, technologies used, and industry classification—and get employee details like role, seniority, and even job change notifications, right at your fingertips. With our dataset and machine learning algorithms, you’ll have all of the information you need to convert leads and grow your business. Get the right data directly into the tools you already use. We built Clearbit from the ground up to integrate right into your existing stack, providing uniform, seamless data across your sales, marketing, and analytics teams. -
6
Optimizely One
Optimizely
Optimizely is the world's leader in Progressive Delivery and Experimentation, empowering leading companies to test and deliver new experiences and features to their customers. Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention. Optimizely One helps you unlock your digital potential. To create helpful, human digital experiences requires constant invention from every company. A digital experience platform (DXP) should make creating behavior-driven experiences simple, crafting sophisticated content faster, collaborating easier and anticipating customer needs possible. See how you can eliminate guesswork and make every interaction actionable. Commerce in the digital age is more than transactions, products and catalogs. Selling online means telling stories, evoking emotion and establishing trust. No one owes you their business, you have to earn it with every interaction. -
7
Kizen
Kizen
Faster, Smarter Growth. Kizen helps companies grow faster and work smarter by leveraging cutting-edge technologies like intelligent automation, digital assistants, big data, and AI. Our next-gen software platform with Zoe, the world’s smartest digital business assistant, supercharges productivity and accelerates profitable growth for marketing, sales and experience teams across the globe, enabling seamless personalization at scale. -
8
Convert Experiences
Convert.com
Convert Experiences is the A/B testing platform that delivers enterprise-grade experimentation without the enterprise baggage. For over 15 years, Convert has helped growth marketers, e-commerce teams, and agencies run reliable, flicker-free experiments that scale with their business. From classic A/B and multivariate testing to split URL and personalization campaigns, Convert makes experimentation fast, accurate, and frustration-free. With 90+ integrations (Shopify, GA4, WordPress, WooCommerce, Segment, and more), Convert adapts to modern stacks and supports both marketers and developers. Our Visual Editor lets teams launch experiments without waiting on developers, while advanced targeting and revenue tracking ensure clean, trustworthy insights. Privacy is at our core: Convert is GDPR compliant, HIPAA/CCPA-ready, and never resells data. Pricing is transparent, predictable, and fair. And when you need help, you’ll find it fast: real human support.Starting Price: $399.00 per month -
9
Appcues
Appcues
Turn your product into a growth engine. Deliver the frictionless, product-led experiences your users demand. Grow your business faster with Appcues. Better user experiences lead to faster and more profitable growth. That’s why we developed the Product-Led Growth Platform. Appcues makes it easy to deliver exceptional user experiences at scale and unify your organization around the product as its greatest lever for growth. From initial evaluation to advocacy, Appcues helps companies deliver product experiences that create happier customers and scalable business growth. Wow users with personalized onboarding experiences. Make a great first impression. Onboard and activate users by delighting, educating, and guiding them to value quickly. Improve feature engagement and adoption rates by creating timely, contextual prompts and walkthroughs.Starting Price: $249 per month -
10
ConvertFlow
ConvertFlow
ConvertFlow is the all-in-one funnel builder for ecommerce. Create, test, and personalize popups, forms, quizzes, product recommendations, landing pages, and more - no coding or developers needed. BEFORE CONVERTFLOW: Your conversion funnel is a chaotic mess of apps, plugins, scripts & zaps. It's not personalized. Reporting is confusing. Making changes takes weeks waiting for developers. Growing revenue means paying for more traffic. AFTER CONVERTFLOW: All of your store’s conversion campaigns are organized in one dashboard. Reporting is clear. Running funnel experiments is easy. Making changes takes minutes with the funnel builder. You increase ROAS and maximize revenue per website visitor.Starting Price: $99.00 per month -
11
Engage
Engage
Send personalized messages, create automated message workflows, and support customers via email, SMS, push notifications, website banners, live chat, and more. Connect user data with services like PostHog, Twilio Segment, Make, RudderStack, Stripe, and more. Use our APIs and SDKs to track attributes and events wherever your customers are. Get a detailed overview of user attributes and see their journey through your application. Create dynamic segments based on their attributes, events they performed or did not perform campaigns, and more. Put your engagement on autopilot. Trigger dynamic workflows to send targeted customer engagement for onboarding, activation, and retention. Automatically group your customers based on their attributes, events, and actions using an intuitive segment. Send targeted campaigns to your Segments or use them to trigger dynamic workflows and campaigns across email, SMS, and push notifications.Starting Price: $50 per month -
12
Unify
Unify
Drive pipeline with 10+ intent data sources, AI, and automation. Scale prospecting, personalization, and engagement in one unified workflow. An all-in-one solution for warm outbound. Unify is an all-in-one platform designed to enhance the efficiency and creativity of revenue teams by automating go-to-market strategies. It integrates over ten intent data sources, artificial intelligence, and automation to streamline prospecting, personalization, and engagement workflows. Key features include "Plays," which are automated workflows for executing repeatable strategies; "Signals," which identify real-time buying intent; and "Sequences," enabling personalized multi-channel outreach. Unify's AI capabilities assist in researching leads and crafting personalized messaging at scale, while its managed deliverability ensures effective communication. Trusted by high-growth companies like Justworks, Lattice, and OpenPhone, Unify aims to empower sales, marketing, and growth teams.Starting Price: $700/month -
13
Fixel
Fixel
Fixel is a fully automated segmentation tool that ranks your website audience based on their level of engagement. Our platform learns how users interact with your site, and by applying advanced machine learning algorithms, we highlight only those visitors that matter most.Starting Price: $119 per month -
14
SiteSpect
SiteSpect
SiteSpect is the leading A/B testing and personalization platform that enables growing businesses to test changes to their website, mobile experience, and other digital properties. SiteSpect enables you to test and personalize across the entire customer experience, from client-side look and feel to server-side functionality, engaging your website visitors with the right experience at the right time. SiteSpect is the most complete, powerful, and easiest solution for optimizing and personalizing your customers’ experiences. SiteSpect offers unprecedented site performance, scalability, data integrity, security, and the ability to optimize every part of the customer experience. -
15
Blueshift
Blueshift
Blueshift enables brands to automate and personalize engagement across every marketing channel. Blueshift's Intelligent Customer Engagement platform leverages patented AI technology to unify, analyze, and activate comprehensive customer data across all channels and applications. With an integrated customer data platform and cross-channel marketing hub, Blueshift equips brands with everything needed to deliver seamless, real-time 1:1 experiences throughout the entire customer journey. Blueshift Customer AI combines agentic, predictive, and generative intelligence to help marketers scale 1:1 engagement—fast. From identifying high-value segments to automatically launching and optimizing campaigns, Customer AI does the heavy lifting—so your team can move faster, test more, and grow smarter. With 89% of marketing leaders saying AI helps improve timing, content recommendations, and personalized product delivery, it’s clear that smarter automation is now essential for growth. -
16
Crossing Minds
Crossing Minds
We know the right recommendations can create a magical customer journey and build long-lasting customer loyalty. Our next-gen AI lets you instantly anticipate your customers’ wants and needs using only anonymized user data. Now your customers can stop searching, and start finding. Our recommendation platform is built on a proprietary AI algorithm and a next-gen API we designed to work together so any part of your business can easily integrate into our platform and start generating the best recommendations possible. Recommendations need to keep pace with your changing and growing business. Using our platform means product and business teams can quickly update catalogs and inventories to stay current. And, it’s a breeze for your development teams to work with. With our platform, personalization doesn’t have to be invasive and tailored experiences don’t require copious amounts of personal data. -
17
MoEngage
MoEngage
MoEngage is an Insights-led customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard From Fortune 500 enterprises such as Deutsche Telekom, Samsung, and Ally to mobile-first brands such as Flipkart, Ola, and BigBasket - MoEngage has helped amplify customer engagement for all. Product managers and growth marketers can use MoEngage to provide a personalized experience throughout the customer lifecycle stages – from onboarding to retention to growth. What makes MoEngage different, is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization capabilities - -
18
Insider
Insider
Meet Insider, the first integrated Growth Management Platform (GMP), delivering a broad feature set across the sales funnel from Acquisition to Activation, Retention, and Revenue, leveraging real-time predictive segmentation powered by AI and machine learning capabilities. Built on a unified data layer, GMP is easy to implement and simple to use, with no need for complicated integrations. GMP simplifies the lives of digital marketers and helps them drive growth and loyalty for their brands. GMP comes with an easy-to-use, clean interface making the platform convenient and accessible for marketers. Enhanced usability allows marketers to focus on their actual work rather than managing complexities of technology and inefficiency in operations. GMP keeps the level of engagement in the platform high with active communication widgets such as toasters, tooltips and pop-ups speeding up operations. -
19
Kameleoon
Kameleoon
Make better customer experiences. Our A/B testing, full-stack, and personalization platform gives marketers, product teams, and developers the power to boost engagement and conversion. Intuitive A/B testing and personalization features for every type of team. One platform for all your A/B testing, full-stack, and personalization needs. HIPAA, CCPA, and GDPR capabilities enable teams to leverage data securely. Test copy, design, or entire pages for all channels and devices without impacting performance. Unlimited variations. Developers welcome, but not required. Roll out new features with confidence. Instantly update your mobile apps. Run experiments in real-time everywhere in your tech stack. Provide every visitor with an individualized experience. Harness AI to serve relevant messaging and products to every customer based on Kameleoon Conversion Score (KCS™). -
20
Gainsight
Gainsight
Everything you need to turn your customers into your biggest growth engine. The Gainsight Customer Cloud brings together all the technology you need to ensure your customers easily adopt your products and achieve their desired outcomes with your company. Orchestrate the customer journey across every function and create clients for life by delivering great outcomes at scale. Combine deep SaaS product analytics with personalized in-app engagements to deliver exceptional user experiences. Capture feedback, close the loop with respondents, and discover insights to ensure an exceptional customer experience. An open platform that acts as a central hub for customer data systems and provides actionable insights to every employee to make better decisions in service of the customer. Scale revenue growth through whitespace analysis, upsell and cross-sell playbooks, and streamlined renewals processes. -
21
LiftIgniter
LiftIgniter
Personalize the user experience with an easy-to-use machine learning tool that guarantees increased conversions. LiftIgniter is a single platform to personalize all aspects of the customer experience. Using real-time machine learning, LiftIgniter increases conversions through relevant and timely recommendations without compromising the end user's privacy. Ensure that new and returning customers see relevant recommendations, right now. Personalize recommendations for each visitor, matching your brand look and feel. Prevent visitors from seeing old or previously purchased content. Quickly establish placement rules that guide visitors to the content that best serves them. See cart values and conversion rates increase by 15% within 15 days. Leverage ML-based personalization to increase basket size and monetization. Create a one-to-one marketing interaction with personalized recommendations, and convert more customers. -
22
Faraday
Faraday
Powering B2C growth with actionable AI. Rich consumer data, proven algorithms, turnkey integrations — it’s all built in and ready to power your growth in 6-8 weeks. Prioritize, personalize, and optimize every interaction. Expand your reach and focus your ad spend on the right people. With Reach, you can build custom lookalike audiences from over 290MM U.S. consumers and target them across any channel, online and offline. We do one thing: AI for the B2C customer lifecycle, and we’ve been the market leader for 5+ years. We’re connected to 260+ systems, optimizing your work with AI wherever you spend your day. We practice data non-proliferation. You get access to rich data without seeing any one person’s details. -
23
Intellimize
Intellimize
With your marketing ideas and our machine learning, you can optimize your web site for every single visitor. Simultaneously test all of your most creative marketing ideas to constantly showcase the messaging, content, and experiences that performs best. This is way beyond A/B testing and old-school, rules-based personalization. This is the new standard for high-converting landing pages across your website. This is Continuous Conversion™—and it changes… everything. -
24
Ninetailed
Ninetailed
Turn your customer and content data into instant intelligent experiences with experimentation and personalization APIs for MACH solutions. Increase your revenue from the same traffic by creating, testing, and analyzing experiences with Ninetailed. With our Personalization API, you can quickly and easily personalize experiences for your website visitors, without sacrificing performance or reliability. Personalization is key to ensuring customers see what they need before they buy, which can help increase conversion rates. Personalized shopping experiences lead customers to buy more products and spend more money on each purchase. Growing a strong loyal customer base is the golden dream of e-commerce longevity. Personalization is the fuel for this. -
25
just words
just words
Maximize learning with real-time copy optimization, versioning, and no-code experimentation. Optimize every product copy with email subject and preheaders. Improve open rates with hyper-personalized subjects, save costs with mobile-friendly concise snippets, grab attention on the lock screen with sleek push alerts, and rank high in search results with the most up-to-date keywords. Generate, and edit copy variants and start testing with 1 click, with no code re-deployments. Integrate copies with AB personalized frameworks, adapt copies to users in real-time, get an objective score on generated copies, and fine-tune future iterations with experiment insights. Your brand identity protection is key for us. We warm up our algorithm with your brand and tone as a one-time setup. Further, you always have the option of reviewing every single piece of content that is shown to the user, before it is picked up for optimization. -
26
Userled
Userled
Deliver personalized engagement on any channel with AI-generated content across the buyer journey. Track individual activity and notify your sales team. Integrate your audience tools, CRM, CSV, or tap into our database and launch tailored campaigns for individuals, accounts, industries, and personas with ease. Create personalized experiences that resonate with the audience you selected. Display your experiences in front of the right accounts and contacts at the right time across all ads and email platforms. Keep track of buyer touchpoints across all your channels and alert sales when key stakeholders are ready to interact and buy. Our advanced analytics and CRM integration drive better decision-making and increased conversions. With our fingerprint technology, you can track contacts across ads, websites, and landing pages. Our technology respects user privacy while providing unparalleled personalization. -
27
Nudge
Nudge
Nudge is a low-code gamification platform that enables consumer companies to integrate engaging, game-like features into their apps within minutes. Its intuitive dashboard allows for the quick setup and customization of campaigns, facilitating the addition of elements like points, badges, leaderboards, and challenges to enhance user engagement and retention. Nudge supports the creation of loyalty programs with multiple tiers, offering rewards such as scratch cards, coupons, and coins to incentivize users upon task completion. Nudge's analytics dashboard provides valuable insights into user behavior, engagement, and retention, enabling businesses to track and measure the effectiveness of their gamification strategies and make data-driven decisions. Nudge also offers features like personalized onboarding, in-app nudges, and interactive guides to enhance the user experience further. -
28
Cordial
Cordial
Cross-channel messaging that’s personal, not just personalized. Cordial's cross-channel messaging and data platform is designed for agile marketing teams and technologists to send personal, relevant, and intelligent messages across any channel. Transform your customer data into valuable brand experiences personalized to each person and channel, from acquisition to retention and loyalty. Align your teams to develop reusable, scalable messaging workflows and create personalized messages in a single platform. Collect all of your customer and business data from anywhere in your tech stack, and activate it for immediate use in your messaging programs.
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