Best Marketing Analytics Software in the UK - Page 12
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Compare the Top Marketing Analytics Software in the UK as of April 2026 - Page 12
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1
Digital Marketing Center
Microsoft
Microsoft Advertising has an exciting new platform called Digital Marketing Center, a Microsoft Garage project. DMC helps small and medium-sized business owners manage their digital marketing across not just Microsoft Advertising, but also leading advertising and social media platforms like Google Ads, Facebook, Twitter, and Instagram. -
2
Alytics
Alytics
Alytics - end-to-end analytics system with better automation of contextual advertising. Advanced multi-channel analytics module: 7 attribution models to choose from and the ability to create your own. Prompt technical support - response to a request within 30 minutes. Help at all stages. Unique flexible approach to CRM connection - we will connect any CRM system that has an API. The best automation of contextual advertising: 6 ways to manage bids, product generation, cleaning YAN sites. High accuracy of end-to-end analytics data - the system runs on the Google Analytics counter. End-to-end analytics can help you reduce your ad budget, increase profits, and effectively manage your ads. All key metrics from cost to profit in one report. Transparent and accessible statistics allow you to make the right decisions in marketing. -
3
PowerChord
PowerChord
PowerChord, Forging Brand Connections with Local Customers. Generate new leads. Support dealer sales. Build a stronger brand. PowerChord keeps things moving where brands, dealers, and customers intersect. Taking your brand from a global presence to a locally-relevant message is challenging. It becomes even more challenging when you’re trying to support local dealers, who need leads, promotions, and control of their store information. PowerChord curates the brand-to-local journey from a single, centralized platform that brings together the most powerful CRM, CMS, lead capture, digital marketing, and reporting functions. Locally Targeted, Globally Implemented. We centralize local lead capture and marketing efforts for dealer-distributed brands around the globe. Our solutions: Customer Experience. Create a consistent digital presence across your brand’s network while tailoring content to your local markets. -
4
Conviva
Conviva
Enables tech ops teams to monitor and diagnose delivery of streaming content and advertising to ensure a TV-quality experience. Engage viewers and grow audience to increase revenue. Empowers marketers and content creators to build audience with the optimal mix of social media, advertising, and content. Inside 3.3 billion applications, analyzing 1.8 trillion data events per day, across 180 countries. Cross-screen, viewer-centric data organized for every second of every stream. Purpose built to drive decisions that maximize engagement, revenue, and ROI. Real-time, cross-screen insights do more and give you a competitive advantage. Don’t guess, know. Conviva’s platform delivers the world’s most complete, accurate streaming video data set. Harness the power of over 150 billion streams per year to drive priorities and decisions across your multi-faceted business, from operations and marketing to research, product and executive strategies. -
5
Cardlytics
Cardlytics
Through partnerships with top banks, we have a complete view of consumer spend— including purchases they make at competitors. This purchase intelligence is the foundation of everything we do. Develop strategies to effectively gain market share with both new and existing customers. Connect in our brand-safe, fraud-free platform with ads that actually give back to customers. Pinpoint the true, incremental sales impact of campaigns both in-store and online. Close the loop with real transaction data. We measure campaign performance, reporting online and in-store sales down to the penny. -
6
Northbeam
Northbeam
The companies that will win tomorrow are the ones that ask the right questions today. Northbeam learns exactly where your revenue comes from, so you can maximize ROI like never before. Snapshots give you important intel, so you can move quickly and share top-level insights with your team. Spend your time on collaboration and development, not busy work. Northbeam lets you customize reports on the fly, so you can find and share new insights.Never miss a thing with custom alerts. You'll know the moment an ad set overspends, no matter what you're up to. You can't build your business efficiently until you know precisely where your customers come from. Our machine learning goes way beyond clicks, so you know where your customers actually come from. Enjoy cleaner data, and more of it. -
7
CoMagic
CoMagic
It will show how many calls and other requests were brought by each advertising source and at what cost. The more accurate your call tracking, the more you save on ineffective advertising. And earn more on the one that leads. We collect data on advertising and the work of the sales department in one window. You will see at what stage of the funnel you lose conversion and why. Visual reports will show weaknesses in business processes that you can easily eliminate. Customize the system based on your tasks and business processes. Add your own metrics to reports with business indicators that are meaningful to you. Create reports for different team members based on their requirements, -
8
DV Publisher Suite
DoubleVerify
Maximize yield from your premium inventory. DV Publisher Suite provides the measurement, insights, and tools you need to improve ad delivery, inventory quality, and revenue performance in one place. Maximize your revenue with one of the industry’s first comprehensive yield solutions for publishers, combining data automation, media quality insights, and inventory optimization across all of your inventory, whether direct-sold or programmatic. DV lets you focus on your core revenue-producing tasks, rather than spending valuable time managing spreadsheets. Aggregate all of your data sources and revenue channels to make informed decisions through robust reporting and dashboards. Supercharge your ops and streamline billing with visual campaign performance monitoring on pacing, discrepancies, and more. Generate new revenue by discovering high-performing inventory based on DV fraud, viewability, and brand safety data. -
9
Darwin Software
Darwin
Actionable creative intelligence. Change the way you see your creative marketing. The Darwin Index allows you to see the best-performing creative across the Darwin AI network. Create category tracking specific to your brand. Design creative around your conversion metrics. Creative represents 70% of your campaign performance and is the most important part of your marketing stack. However, it is least likely to be looked at in an analytical way. Train custom AI models in minutes. Make smarter creative decisions. Access hundreds of talented designers at your fingertips. Our AI scans your visuals and marries them to your performance data. You can build a data-driven creative request in minutes. Our network delivers variations within 3 business days. You are one creative away from a breakthrough. Improve your omnichannel KPIs to meet and exceed their revenue targets through intelligent creative optimization. Get more results from your advertising. -
10
Junbi.ai
alpha.one
Junbi.ai is a brand-new YouTube ad pre-testing and benchmarking platform. Using this tool, YouTube advertisers are able to upload their ads and receive predictive analytics on the effectiveness of their videos within minutes. It allows you to validate any YouTube ad with scientifically reliable insights in real-time, using a neural network trained using real eye-tracking data gathered by our parent company Alpha.One. -
11
EasyInsights
EasyInsights
EasyInsights is created for marketers, by marketers. With EasyInsights, you can build your client's Marketing Dashboards and Reports in minutes by syncing your marketing data source with the BI tool of your choice. This increases client retention significantly by automating all the dashboards for your in-house teams and reporting to the clients. EasyInsights generates insightful & actionable data. We also provide Custom attribution models, Server to server integration, Automated email reports, Cohort reports for strategic media planning, Data warehousing solution, and more. -
12
Avian
Avian.io
Avian is the data automation platform - get your marketing data into Google Sheets, Looker Studio or a Data Warehouse now. -
13
Nielsen Marketing Mix Modeling
Nielsen
Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It provides answers to critical marketing questions using industry-leading performance models for data coverage and granularity, so you can make current and future marketing decisions with confidence. Maximize the impact of your marketing campaigns with unmatched coverage across platforms and devices. Analyze marketing ROI insights in weeks with our automated and connected infrastructure. Optimize your marketing mix with customized simulations that help you plan for future campaigns. -
14
Maximus
Sapience
Maximus is a marketing mix modeling and advanced analytics and measurement platform. The tool is built with R using the latest and most advanced machine learning and statistical functions and methods. Marketing Mix Modeling analyzes historical activities, calculates contribution to sales and ROI per activity and predicts future results. Auto modeling and manual modeling with the help of a recommender based on best-fit tests. Compare between multiple models and easily add or remove variables. Group variables under categories such as media, promotion, and seasonality. Tabulated reports and charts of contribution to sales. -
15
ASK BOSCO
ASK BOSCO
ASK BOSCO® - an AI-powered Marketing Analytics platform for brands, agencies, and retailers. Our cutting-edge algorithm seamlessly integrates your internal marketing data to create customized reporting dashboards, giving you a comprehensive view of your marketing performance. With ASK BOSCO®'s easy-to-use interface, you can quickly gain valuable insights and make data-driven decisions to optimize your digital marketing spend and drive business growth, including forecasting your future online campaigns with 96% accuracy. -
16
Analytical Alley
Analytical Alley
Analytical Alley is a modern, AI-driven, analytics platform that boosts your mROI and optimises your marketing mix, ensuring every euro is well spent. You'll see exactly how each marketing effort affects your business, simplifying management and making results predictable. It's intelligent marketing made simple. -
17
Nepa
Nepa
Nepa empowers businesses with insights through Brand Tracking, Marketing Mix Modelling, Campaign Evaluation, Paths to Purchase, and Category Insight solutions. We help you understand your market, optimize marketing performance, and drive smarter decisions. At Nepa, we combine advanced analytics with human expertise to help businesses navigate complex marketing landscapes. Our solutions include Brand Tracking to monitor your brand's performance, Marketing Mix Modeling to optimize your media investments, and Campaign Evaluation to measure marketing effectiveness. With Paths to Purchase, we uncover the journey your customers take to choose your brand, while Category Insight helps you understand shifts in market dynamics. Designed to meet real client challenges, our data-driven solutions provide actionable insights that drive smarter decisions, stronger strategies, and measurable growth. -
18
Commspoint Influence
Nielsen
Commspoint Influence is a media planning solution that assists brands and their agencies in identifying the optimal communication channel mix for their products by analyzing how different types of media work together to deliver messaging. Commspoint Influence offers a user-friendly experience, enabling new users to become operational after only a few hours of training. It is fully customizable, allowing reflection of an agency or brand’s planning approach for individual markets or regions. Commspoint Influence transforms survey data into actionable reach and effectiveness curves that predict outcomes based on budget allocations. Additionally, it facilitates easy data export and presentation creation to share findings with colleagues and stakeholders. -
19
ViewMetrics
ViewMetrics
ViewMetrics is a powerful automated reporting tool that streamlines the creation of marketing reports. It saves marketers time by collecting data from various marketing accounts and sources, such as Google Analytics, Facebook Ads, email marketing software etc. With features like automated report generation, customizable templates, and integrations with major marketing platforms, ViewMetrics simplifies report creation and offers data-driven insights for effective marketing strategies.Starting Price: $19/month -
20
theBizness.ai
theBizness.ai
theBizness.ai offers a comprehensive, AI-driven marketing analytics and insights platform designed for growth-focused marketers, SaaS operators, and online business owners. It automatically links your marketing efforts to actual revenue, bridging the gap between traffic data and sales. For example, theBizness.ai connects your UTM-tracked campaigns with Stripe payment data to show exactly which marketing campaigns are driving revenue. This privacy-first solution goes beyond vanity metrics, giving you a clear view of true ROI by revealing which channels, ads, or content result in real customers and revenue (not just clicks). By eliminating guesswork, businesses can confidently invest in what works and cut spend on what doesn’t, without needing a data science team or complex setup.Starting Price: $5/month -
21
ConversionRuler
MarketRuler
Conversion Ruler is a product of MarketRuler™, a computer technology company specializing in Marketing Power Tools™. ConversionRuler is an easy-to-use performance tracking tool that gives highly actionable data on any marketing campaign. ConversionRuler will track the number of catalog requests, newsletter signups, and orders for any internet marketing campaign you execute, including email newsletters you send, online advertising you buy, partnership arrangements you negotiate, and pay-per-click programs you run. The code is easy to install. You can get a click-through, catalog signup, and newsletter signup data by putting a few lines of HTML on just three pages. ConversionRuler charges based on a subscription fee (starting at $39.99 per month) and then charges additionally for landings and actions. A landing generally correlates to the number of unique visitors to your website.Starting Price: $35.99/month -
22
Panoramic
Panoramic
Panoramic is an enterprise SaaS company that provides the world’s most successful brands with the tools they need to ingest and model marketing data into meaningful insights. Its team of data scientists and marketing analysts works with marketers to build a customized internal data platform used across the organization for data analysis, benchmarking, internal collaboration, and more. Its platform shines a spotlight on the insights agile marketers care about most giving them the confidence to make strategic decisions in support of key objectives. Founded in 2018, Panoramic is headquartered in Los Angeles with offices in New York, San Francisco, Washington D.C., Montreal, London, Bratislava, Prague, Santiago, and Manila. Learn more at panoramicHQ.com. -
23
Clicksco
Clicksco
We utilize our extensive data though advanced AI systems to understand customer behavior and intent across sectors to help everyone successfully collect, understand and leverage their data to be more profitable. With over 10 Years of experience, our systems are refined effective and give us a decisive advantage in markets across the world. We are digital data specialists with a unique global network of industry-leading, partners & brands spanning multiple sectors. Through our partnerships, we deliver millions of dollars of highly effective paid media spend each year. Leveraging our large network we are in a fantastic position to understand market trends. Our Team are experts in delivering highly targeted search traffic to our partners, delivering conversions with exceptional ROI. Our Machine Learning Systems have been honed by our talented specialists for over a decade. Leveraging our extensive data and targeting AI we are able to deliver ads targeted to customers with high intent. -
24
Intelitics
Intelitics
Intelitics is a simple-to-use and easy-to-decipher, advanced, data driven marketing platform for global advertisers and publishers to engage and create meaningful revenue opportunities together. The first iGaming tracking platform with an emphasis on real-time tracking. Our technology ensures accurate reporting of your KPIs and metrics allowing you to get detailed statistics on the performance of your various campaigns, markets, and products. Accurately track mobile leads and sales along with mobile app installs and in-app events. Track conversions and actions on all devices, including smartphones and tablets. Track all media channels: search, email, display, retargeting, affiliate, etc. Get Big Data insights on the most comprehensive tracking platform available. On one system you can track, analyze, and optimize all your marketing channels. Create custom, data-driven alerts that will keep you informed of critical changes to performance of campaigns and media partners. -
25
Neyra
Neyra
Intuitive Al-based service for sales & marketing analytics. I will show you smart and smooth decisions about your business. As now I know that every day you struggle through: Day by day you feel bored attending marketing department meetings discussing complicated and uninspiring numbers. Every day you login to your CRM, listen to calls, and can’t figure out how to increase sales conversion rate. You spend tons of time trying to put it all together, analyzing your business. Instead of developing it. My smart humans made me operational to overcome that! You need to make game-changing decisions every day. But it’s so difficult to keep up with massive and varying data from multiple sources, tons of excel-docs, manual job and extra hours of your sales and marketing team. You need up-to-date KPI’s and you’re tired of not being able to understand how to make it all more effective. My creators were in your shoes! But they’ve created me and here I am to help you to make the right choices. -
26
Omnicommerce
Omnicommerce
We help companies find the needle in the data haystack. All digital businesses have an exponential amount of data available to optimize their performance. At Omnicommerce we provide you with cost-effective tools to get to value enhancing insight conveniently and quickly. Our insight suites will reveal your underlying performance in unprecedented granularity, whilst directing you conveniently to the decisions that matter most. Google Ads Suite. With over 40% of marketing budgets spent on Google Ads it is essential that you are using data to optimize your spend. Google’s reporting has many gaps which we have plugged in our reporting suite and we have used a variety of analytical techniques to help you make better business performance decisions. Following our proven process of allocate, optimize and review our Google Ads Suite contains a number of laser guided tasks required to fine-tune your performance. -
27
LocalAds
OneLocal
Maximize your results with smarter online advertising. From landing pages to targeting to design, we'll take care of everything for you. Let us cover the constantly evolving practices of social media while you focus on what you're best at — running your business. The right strategy will get you the right customers. We create strategic ad campaigns to reach the most valuable target audience of paying customers. The ads that make brands and convert are those that send an unmistakable, clear message about a product. LocalAds Features. Through social media, search and re-targeting, our dedicated specialists use data-driven strategies to ensure you’re getting your desired results. Conversion-optimized landing pages. We create ads and landing pages that are optimized for turning leads into customers. Multi-channel approach. We're experts on all ad channels, but we favor the ones that bring the most conversions for your business. -
28
getAnalyzed
Atom and Arc
E-commerce Intelligence for Revenue Growth. We help you generate more revenue, gain more loyal customers and accelerate profitability. In-depth Revenue Analysis. Understand the top demographic bringing revenue, how discount influence your sale, how much customers love to spend on per checkout and many more valuable metrics to make data-driven decisions. Understand Customers Better. Discover customers based on their location, their buying power, and a customer who buy with a discount. Reveal your top 10/100 most loyal customers every month. Analyze Your Store's Recent Activity. Daily reports give you a brief review of store's recent activity about orders, revenue, avg order value, and the product sold. Dig deep into data with the detailed report on store's trend. Easy Integration with Ecommerce platform. Our 3 minutes pain-free integrations with most popular platforms. Key metrics available out of the box Understand key metrics of your store performance. -
29
A Landing Page
A Landing Page
"A Landing Page" is the single source of truth for your digital marketing campaigns and initiatives. A light weight marketing page for each of your products and service that ranks high on Search Engines, loads up within couple of seconds, permanently stays online, comes pre-integrated with tools to drive traffic digitally, uses AI to learn from your previous campaigns to Auto fine tune the future campaigns! It's your Product's digital shelf space with high footfall and high visibility! With a wide range of platform to advertise on, and promote your business, it's imperative for any business to track the RoI your Marketing is generating. Market your product or service the way it was meant to be, driven by data and driven by the quality of the contents, our predictive algorithms highlight your prospects / leads who might open your Marketing Email and also tell you why they did? Receive all your leads / prospects on your product's dedicated Landing Page and measure them with analytics. -
30
Nielsen Marketing Cloud
Nielsen
Maximize ROI by understanding how your marketing and advertising reaches and impacts audiences throughout the customer journey. Discover what audiences want and connect them to more of the media, music, sports, and video content they love. Measure the impact of your campaigns on brand objectives. Personalize video content with show and celebrity data.
