Compare Business Software for Supermetrics: July 2025 Reviews & Comparison

Pipedrive

Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite sales tasks in one workspace. Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier.

8,642 Ratings

Starting Price: $14/month

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HubSpot CRM

HubSpot

HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.

24,151 Ratings

Starting Price: Free

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BigCommerce

Build a business that’s ready for anything. Meet the flexible, open SaaS platform leading a new era of ecommerce. Explore limitless possibilities to Build, Innovate and Grow. Start with the rock-solid foundation of a powerful ecommerce platform. Spark creativity and craft beautiful store experiences with design tools that know no bounds. Tame operational complexity with an easy-to-use, secure platform that's up when you need it most. Deliver lightning-fast commerce experiences that keep your customers coming back for more. Turn impossible commerce experiences into reality with the flexibility of open SaaS. Seize market opportunities and unleash new experiences at the speed of your business. Craft content-rich experiences anywhere your audience takes you. Make unifying your backend or powering up with third-party apps a breeze. Scale and grow smarter without complexity holding you back.

1,047 Ratings

Starting Price: $29 per month

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Semrush

Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns.

5,691 Ratings

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Klaviyo

Klaviyo is an all-in-one platform that makes it easy for B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI, it's faster and easier than ever to create personalized, lasting customer relationships. Klaviyo unifies your customer profiles by capturing every event, and then lets you orchestrate your email marketing, SMS marketing, push notifications, WhatsApp, and RCS campaigns in one place. Klaviyo AI helps you build audiences, write copy, and optimize — so you can always send the right message at the right time, automatically. With real-time attribution and insights, you'll be able to make smarter, faster decisions that drive ROI. Trusted by more than 170,000 businesses, Klaviyo can grow your business while keeping operations simple and customer relationships strong.

4,859 Ratings

Starting Price: $0/month

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Stripe

The new standard in online payments. Stripe is the best software platform for running an internet business. We handle billions of dollars every year for forward-thinking businesses around the world. Stripe builds the most powerful and flexible tools for internet commerce. Whether you’re creating a subscription service, an on-demand marketplace, an e-commerce store, or a crowdfunding platform, Stripe’s meticulously designed APIs and unmatched functionality help you create the best possible product for your users. Millions of the world’s most innovative technology companies are scaling faster and more efficiently by building their businesses on Stripe. We believe that payments is a problem rooted in code, not finance. We obsessively seek out elegant, composable abstractions that enable robust, scalable, flexible integrations. Because we eliminate needless complexity and extraneous details, you can get up and running with Stripe in just a couple of minutes.

3,725 Ratings

Starting Price: 2.9% + 30¢ per charge

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Salesforce

Put the power of the #1 CRM to work, at a price that works for you. Launch and grow quickly with the leading AI CRM built for small businesses in any industry - available through the Starter Suite or Pro Suite. Connect marketing, sales, service, and commerce on one easy platform. Save time with quick setup and smart guidance. Harness unified data and AI to fuel your growth. Start simple with Starter Suite — an all-in-one CRM for small businesses. Scale smoothly with AI agents, integrated data, and apps in one platform. No installation needed, just sign up and go from your browser. Advance further with Pro Suite, the complete CRM that scales with your business. Automate tasks and customize your tools to deepen customer relationships and drive growth.

60 Ratings

Starting Price: $25.00/month/user

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Google Analytics

Google

Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place. Google Analytics 4 (GA4) is the latest iteration of Google’s analytics platform, designed to provide a deeper and more comprehensive understanding of user behavior across websites and apps. Built with a privacy-centric approach, GA4 leverages event-based tracking instead of session-based tracking, enabling more flexible and detailed data collection. It offers advanced features like cross-platform tracking, machine learning-powered insights, and predictive analytics to help businesses better understand customer journeys and make data-driven decisions. With improved integration with Google Ads and customizable reporting, GA4 empowers organizations to optimize their marketing strategies while adhering to evolving privacy regulations.

61 Ratings

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Mailchimp

Intuit Mailchimp

Mailchimp is a marketing automation platform boasting 11 million users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while fitting into their existing workflows. Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. In 2021 Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, the company has released 100+ new features to help its customers.

130 Ratings

Starting Price: $9.99 per month

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Google Ad Manager

Google

Introducing Google Ad Manager. Google Ad Manager (formerly DoubleClick for Publishers) is a complete platform to grow ad revenue and protect your brand wherever people are watching, playing or engaging. Get the most value for every impression, deliver better experiences, and manage your entire ads business from one easy-to-use, integrated platform. A lot of digital advertising products were created without considering the user’s experience. We believe you must lead with the user, which in turn delivers greater results for the marketer. Ad Manager can help you manage your ad business and grow your revenue in any industry. Ad Manager offers robust tools that scale to the needs of growing businesses. Take a look at our solutions and find the right fit for you. Ad Manager offers powerful tools tailored to the needs of growing businesses. Take a look at our solutions and choose the one that suits you best.

15 Ratings

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Matomo

Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.

1 Rating

Starting Price: $23 per month

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Piwik PRO

The Only Analytics Suite Designed For Data-Sensitive Industries. Use Piwik PRO to track user behavior even in the most secure areas while staying privacy-compliant, available on-premises and in the cloud. Full compliance with privacy & security laws worldwide. Piwik PRO makes it easy to comply with strict data privacy regulations. From privacy laws in the United States to all European laws and directives, including: GDPR, HIPAA, Chinese Internet Law, Russian law 526-FZ and many more. Piwik PRO offers 100% data ownership. None of it is ever sent to other servers or third parties whether you choose the On-Premises or Cloud solution. Combine data collected through Piwik PRO Analytics Suite to build highly accurate profiles of your customers and research user behavior patterns on the most granular level. Integrate first-party data from web analytics, your company’s CRM, offline sources (including CSV files), forms, and other sources. Get a complete picture of your customers’ behavior.

1 Rating

Starting Price: $500 per month

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Slack

Salesforce

Slack is a cloud-based project collaboration and team interaction software solution specially designed to seamlessly facilitate communication across organizations. Featuring powerful tools and services integrated into a single platform, Slack provides private channels to promote interaction within smaller teams, direct channels to help send messages directly to colleagues, and public channels that enables members across organizations to start conversations. Available on Mac, Windows, Android, and iOS apps, Slack offers a plethora of features that include chat, file sharing, collaborative workspace, real-time notifications, two-way audio and video, screen sharing, document imaging, activity tracking and logging, and more.

249 Ratings

Starting Price: $6.67 per user per month

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Clockify

CAKE.com Inc.

Clockify is the the most popular free time tracker for teams, used by millions around the world. Clockify is a time tracker and timesheet app that lets you track work hours across projects. Unlimited users, free forever. Clockify makes it simple to track employee hours, create staff work schedules, see everyone's availability, make adjustments when allocating tasks, and control costs and overall budgets. Individual time entries accumulate to valuable data about how each day is spent and insights on your employees' productivity habits. You can export reports on each working week and customize which data you want to include.

183 Ratings

Starting Price: $0

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Zoho CRM

Zoho

Zoho CRM delivers a basic and clean interface layout that has a variety of unique features that drive to help lead conversion rates. With an intuitive dashboard, the CRM can run 'macros' to streamline how a lead is contacted and tracked through the process of a sales. Administrators can monitor missed opportunities and best performing agent users, and also make business-impacting decisions using the sales report function.

125 Ratings

Starting Price: $14.00/month/user

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Google Ads

Google

Grow your business with Google Ads. Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business. Show up when people search for what you offer. Google is where people search for what to do, where to go, and what to buy. Your digital ads can appear on Google at the very moment someone is looking for products or services like yours. Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers. Grow online sales, bookings, or mailing list signups with online ads that direct people to your website. Increase customer calls with ads that feature your phone number and a click-to-call button. Get more customers in the door with business ads that help people find your company on the map.

39 Ratings

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LinkedIn

Welcome to your professional community. Find the right job or internship for you. LinkedIn is the world's largest social network for professionals. LinkedIn connects the world's professionals to make them more productive and successful. With more than 756 million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions, Sales Solutions and Premium Subscriptions products. Headquartered in Silicon Valley, LinkedIn has offices across the globe.

44 Ratings

Starting Price: Free

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Brevo

Say hello to Brevo (formerly Sendinblue) — the platform that helps you build customer relationships across Email, SMS, Chat, and more. The complete toolkit to turn one-time browsers into long-term customers. Connect with contacts directly in their inbox with beautifully designed email campaigns. Send targeted messages that land straight in your customers' pockets. Brevo empowers businesses to build and grow relationships through marketing automation, email campaigns, transactional emails and SMS messages. What makes us different? Brevo is powered by our world-class customer happiness team and we offer pricing plans guaranteed to make you smile. Our platform combines a robust suite of services within a single, user-friendly solution. Happy Sending!

24 Ratings

Starting Price: €25 per month

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Shopify

Shopify is a leading all-in-one commerce platform that enables businesses to start, build, and grow their online and physical stores. It offers tools to create customized websites, manage inventory, process payments, and sell across multiple channels including online, in-person, wholesale, and global markets. The platform includes integrated marketing tools, analytics, and customer engagement features to help merchants reach and retain customers. Shopify supports thousands of third-party apps and offers developer-friendly APIs for custom solutions. With world-class checkout technology, Shopify powers over 150 million high-intent shoppers worldwide. Its reliable, scalable infrastructure ensures fast performance and seamless operations at any business size.

22 Ratings

Starting Price: $29 per month

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Pinterest

Your inspiring ideas belong here. People come to Pinterest to get inspired and try new things. Reach people when they’re planning and making decisions. On Pinterest, brands inspire—they don't interrupt. Share your ideas with people who want to take action. When it comes to a great idea, you know it when you see it. On Pinterest, people feel safe to explore new ideas and try new things. They’re looking for inspiration, and they’re looking for you. To get started, you’ll need a Pinterest business account. It’s free to sign up, and you’ll get access to special content formats, custom analytics and more. Forget vanity metrics. The people on Pinterest actually want to try your ideas or shop your store. It’s a deeper, more meaningful kind of engagement than you’ll find on other platforms. Get in front of the 433 million people using Pinterest every month, and find your best audience yet.

14 Ratings

Starting Price: Free

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ActiveCampaign

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial today

21 Ratings

Starting Price: $15 per month

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PayPal

9 million merchants rely on PayPal to build, run, and grow their business. Get the tools, products, financing, and support you need to help establish or grow your business – from processing payments and building a website to shipping and marketing. We even give you access to business loans* that can provide merchant funding to help you start and drive future growth. Get paid online or in-person. Whether you need online invoicing, a customized checkout for your website, or a card reader for processing on-the-go transactions, we have a solution for your business. Choose from a selection of products and services designed to simplify your day-to-day operations, like tools for tracking payments, printing shipping labels, and so much more. Explore merchant lending options that can provide you with fast access to the money your business needs now, plus a way to offer your customers financing that lets them pay over time, while you get paid upfront.

21 Ratings

Starting Price: Free

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Glassdoor

Built on the foundation of increasing workplace transparency, Glassdoor offers millions of the latest job listings, combined with a growing database of company reviews, CEO approval ratings, salary reports, interview reviews and questions, benefits reviews, office photos and more. Unlike other job sites, all of this information is shared by those who know a company best — the employees. In turn, job seekers on Glassdoor are well-researched and more informed about the jobs and companies they apply to and consider joining. This is why thousands of employers across all industries and sizes turn to Glassdoor to help them recruit and hire quality candidates at scale who stay longer. Glassdoor is available anywhere via its mobile apps.

10 Ratings

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Instagram

Indeed

Find the right fit for your jobs with Indeed. The leading pay-for-performance recruitment advertising network, Indeed is trusted by thousands of companies looking to attract quality candidates for their job openings. Indeed lets companies post jobs for free, perform a targeted candidate search by education, experience, and job title, and maximize company exposure with Indeed Company Page.

9 Ratings

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Facebook

Omnisend

Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support… We do the heavy lifting so you could do less and sell more. Join 150,000+ businesses and try out Omnisend to see for yourself how refreshingly boring and adventureless (in the best way possible) your email marketing can be.

8 Ratings

Starting Price: $16.00/month

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Ahrefs

With Ahrefs, you don’t have to be an SEO pro to rank higher and get more traffic. Ahrefs is trusted by marketers from the world's biggest brands. Ahrefs is an All-in-one SEO toolset, with free Learning materials and a passionate Community & support. Junior marketer or SEO expert, you'll find Ahrefs’ toolset powerful yet easy to master. Try Ahrefs for a week and discover the growth opportunities you’re missing. Get access to Ahrefs InsiderͰ, our private Facebook community, where you can bounce ideas and questions off 10,000 SEO-obsessed marketers who have seen it all. Ask any questions to our customer support team who is happy to talk to you 24/5 via our support chat. Or just simply poke us on Twitter. From aspiring bloggers to global multinational brands, everyone turns to Ahrefs to grow their search traffic. Ahrefs is used by marketers from some of the world’s leading companies.

8 Ratings

Starting Price: $99.00 per user per month

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Amazon Ads

Amazon

Amazon Ads helps grow businesses and brands of all sizes. Whether you’re looking to drive brand awareness, consideration of your product, brand, or service, drive purchases, or increase loyalty, we’ll give you the tools to find the right advertising solution to help drive measurable outcomes. We'll help you get started with an introduction to the benefits of digital advertising, Amazon Ads' product offerings, a guide to setting advertising goals, and a glossary of common industry terminology. The always-on digital environment has opened up new ways for customers to discover, browse, and shop for products and brands. Digital ads can be any combination of text, image, or video, and appear everywhere from websites to social media and streaming content. Digital advertising offers several advantages:

8 Ratings

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Business Software for Supermetrics

Top Software that integrates with Supermetrics as of July 2025

Pipedrive

HubSpot CRM

BigCommerce

Semrush

Klaviyo

Stripe

Salesforce

Google Analytics

Mailchimp

Google Ad Manager

Matomo

Piwik PRO

Slack

Clockify

Zoho CRM

Google Ads

LinkedIn

Brevo

Shopify

Pinterest

ActiveCampaign

PayPal

Glassdoor

Instagram

Indeed

Facebook

Omnisend

Ahrefs

Amazon Ads

Facebook Ads