Compare Business Software for Playable: April 2026 Reviews & Comparison

ActiveCampaign

ActiveCampaign is the autonomous marketing platform that transforms how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Within a single tool, you get real-time reporting and proactive optimizations in addition to market-leading deliverability and integration with 1000+ apps. With a user-friendly interface and a comprehensive suite of features, ActiveCampaign's platform is powerful, accessible, and designed to scale with your business. It's also easy to get started: While traditional tools force teams through long setup cycles and training, ActiveCampaign delivers measurable lifts in engagement and conversions in days. 89% of surveyed customers say the platform meets their business needs better than the competition, and 88% say ActiveCampaign delivers value faster than competitors. Read our ROI report for methodology

17,148 Ratings

Starting Price: $15 per month

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Klaviyo

Klaviyo is the AI-first B2C CRM platform that helps you grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI, it's faster and easier than ever to create personalized, lasting customer relationships. Klaviyo unifies your customer profiles by capturing every event, and then lets you orchestrate your email marketing, SMS marketing, push notifications, WhatsApp, and RCS campaigns in one place. Built-in AI agents plan and launch campaigns, personalize every send, answer questions, and resolve issues. With real-time attribution and insights, you'll be able to make smarter, faster decisions that drive ROI. Trusted by more than 170,000 businesses, Klaviyo can grow your business while keeping operations simple and customer relationships strong

5,228 Ratings

Starting Price: $0/month

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Adversus

Adversus is an outbound dialing solution that helps you streamline your call strategies, automate manual processes, and provide valuable insights to improve your outbound workflows and efficiency. Adversus was born in 2015 after our founders experienced a lack of flexibility with the solution they worked with. The dream was to build an outbound solution that would change the game․ We believe in user-driven innovation, and we acknowledge that every single user has different needs and demands. We provide a solution that incorporates flexibility and customization to every aspect of the workflow. At Adversus, our primary focus is to have a future-proof solution that never falls behind. We do not just want to adapt to the market but instead push the boundaries of what is possible. Adversus is used by businesses in a wide range of industries, with the common goal to make their outbound call activities more efficient. The size ranges from one to several hundred end-users.

170 Ratings

Starting Price: €100 pr. license

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Salesforce

Put the power of the #1 CRM to work, at a price that works for you. Launch and grow quickly with the leading AI CRM built for small businesses in any industry - available through the Starter Suite or Pro Suite. Connect marketing, sales, service, and commerce on one easy platform. Save time with quick setup and smart guidance. Harness unified data and AI to fuel your growth. Start simple with Starter Suite — an all-in-one CRM for small businesses. Scale smoothly with AI agents, integrated data, and apps in one platform. No installation needed, just sign up and go from your browser. Advance further with Pro Suite, the complete CRM that scales with your business. Automate tasks and customize your tools to deepen customer relationships and drive growth.

60 Ratings

Starting Price: $25.00/month/user

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Mailchimp

Intuit Mailchimp

Mailchimp is a marketing automation platform boasting 11 million users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while fitting into their existing workflows. Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. In 2021 Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, the company has released 100+ new features to help its customers. Mailchimp Transactional adds API-first email and SMS delivery with 99.99% uptime and sub-second speed.

130 Ratings

Starting Price: $9.99 per month

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Mapp Marketing Cloud

Mapp

Mapp helps marketers build personalized customer experiences through our SaaS platform, Mapp Marketing Cloud. Our powerful technology combines AI-powered digital analytics and marketing automation to collect and unify customer data, extract insights, and trigger personalized campaigns across email, SMS, app, and your website.

Starting Price: $3050/month

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MailerLite

MailerLite is an email marketing platform that helps creators, small businesses, and ecommerce stores grow their audience and boost revenue—effortlessly and on their terms. Capture leads in style: Turn visitors into subscribers with landing pages, forms, and pop-ups. 150+ templates, AI-powered magic content generation, and full customization options make creating a joy. Monetize with 0% commission: Sell paid newsletters, digital products, and 1-1 or group bookings through MailerLite—with 0% commissions. Replace expensive third-party scheduling tools with a native system that keeps your revenue in your pocket. Personalize like never before: Use multi-trigger automations, machine learning, and unlimited segmentation to create tailored experiences. Bookings syncs with your Google or Outlook calendar, automatically triggering nurture sequences the moment a client schedules a session. Start your 14-day free trial. Our support team is ready to help!

78 Ratings

Starting Price: $10.00/month

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Make

Make is a visual platform for anyone to design, build, and automate anything—from tasks and workflows to apps and systems—without coding. SMBs, startups, scaleups, teams, and enterprises around the world use Make to scale their business faster than ever. Make enables people to connect and create workflows at the speed of their ideas. With Make, anyone can build like a developer, launching solutions across all industries and business areas at a fraction of the cost and time. Make allows teams to visualize, modify, and collaborate on processes that scale as quickly as their organization. Whether you’re integrating sales and marketing tools, automating a customer journey, improving business operations, or building a custom back-end system—creating on Make is powerful, intuitive, and playful. As our Maker community has shown us, when the experience of building sparks as much joy as the solution, there are no limits to what's possible.

10 Ratings

Starting Price: $9 per month

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Omnisend

Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support… We do the heavy lifting so you could do less and sell more. Join 150,000+ businesses and try out Omnisend to see for yourself how refreshingly boring and adventureless (in the best way possible) your email marketing can be.

8 Ratings

Starting Price: $16.00/month

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Campaign Monitor

Marigold

Turn customers into raving fans with Campaign Monitor by Marigold, a powerful email marketing and automation platform that offers the tools to help drive real, bottom line, business results. With Campaign Monitor, building email campaigns that convert is easy. Simply use Campaign Monitor's drag-and-drop email builder and choose from hundreds of beautiful and professionally-designed templates. The platform also comes with a wealth of tools for creating personalized customer journeys, creating smart segments, and building one-to-one relationships with every email subscriber.

6 Ratings

Starting Price: $9.00 per month

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Adobe Marketo Engage

Adobe

Adobe Marketo Engage is a powerful, scalable and marketer-friendly marketing automation solution that enables brands to create a global marketing COE to orchestrate and execute cross channel campaigns across buying journeys. It helps improve buyer engagement and conversions by personalizing content based on buyer signals, behavior & AI to create tailored journeys for individuals and teams. It aligns strategy, messaging and execution across marketing and sales by sharing customer engagement data & insights between them; increasing sales productivity. It optimizes marketing impact through out of the box dashboards, customizable reports and multi-touch attribution. It connects new data sources without extensive IT support, creating a central hub for customer intelligence to improve efficiency, ROI and customer experience.

5 Ratings

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Drip

Drip is a world-class, feature-rich marketing automation, ecommerce CRM, and email platform for marketers and businesses looking to get to know their customers at scale. Drip offers a host of features to help marketers see their customers in full color. This includes tracking tools, automated workflows, multichannel marketing, prebuilt campaigns, one-off emails, content customization and segmentation, analytics and reporting, and more. It also natively integrates with leading marketing tools.

4 Ratings

Starting Price: $49.00/month

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Salesforce Agentforce Marketing

Salesforce

Agentforce Marketing, formerly Marketing Cloud, is Salesforce’s AI-powered marketing platform designed to create personalized, two-way customer conversations. It combines unified data, autonomous AI agents, and full-funnel workflows into one connected system. Marketing Cloud enables businesses to deliver cross-channel campaigns that adapt in real time to customer behavior. With a single, trusted view of the customer, teams can coordinate efforts across marketing, sales, and service. The platform includes tools for automation, personalization, analytics, and loyalty management. Built-in AI capabilities help optimize campaigns and continuously improve performance. Agentforce Marketing empowers organizations to increase engagement, ROI, and long-term customer value.

2 Ratings

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Customer.io

Customers are bombarded with messages every day, and most go ignored. Customer.io is a customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Fueled by first-party data, teams can manage and tailor their customer messages across all channels, including email, in-app, push, SMS, and webhooks – all within one intuitive platform. Today, 7,400+ brands trust their messaging needs with Customer.io, and G2 recently recognized us as a Best Software award winner in the Marketing and Digital Advertising Products category. Customer.io’s suite of products includes Journeys, a messaging automation tool, Data Pipelines, a customer data platform; and Parcel, a code editor designed for email. Founded in 2012, Customer.io is a globally distributed, remote-first company named one of the fastest-growing private companies on the 2024 Inc. 5000 list.

1 Rating

Starting Price: $150 per month

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Webpower

Create your own campaigns and send relevant content to your recipients. Keep your contacts up to date via Webpower's email marketing software. Inform them regarding new products, special offers or other important information. Do you want to activate sleepers, encourage ambassadors, or follow up on clicks on a link? Or do you just welcome new customers with a welcome campaign? Automate the perfect follow-up email to boost open rates and conversion. Our drag & drop editor is one of the easiest to use. Moreover, it allows you all the freedom you need. Beside, our emails are automatically responsive in design. And while we don't expect that you will, if you do need help, our local support teams will be happy to assist you in using our software in the most effective ways. Once you create and set it up, marketing automation will send out messages throughout your campaign without risk of human error. It does this as part of a pre-defined schedule.

1 Rating

Starting Price: $125.00/month

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MailUp

Technology, consultancy, and know-how: MailUp is the powerful, scalable, and integrated marketing solution for creating quality relationships with your customers. Integration development, strategic support, concept creation, and results optimization, together, we build your ideal solution so that you can effectively achieve your goals. In just a few clicks, set up automatic cross-channel workflows with the intuitive drag & drop interface and schedule automatic campaigns on Messenger and Telegram. You can combine advanced segmentation filters to send the right content at the right time to each recipient. BEE is the most advanced drag & drop editor on the market. Create e-mails, newsletters, and landing pages with high graphic impact. Optimized for mobile, these are dynamically composed and, above all, performing. Integrate MailUp with CRM, external databases, e-commerce, CMS, ERP, Business Intelligence systems, and much more.

1 Rating

Starting Price: $35 per month

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Emarsys

SAP

Deliver the predictable, profitable outcomes that your business demands. And the highly personalized omnichannel experiences that your customers deserve. Eliminates silos and unifies customer data through an open architecture and API to drive more intelligent omnichannel engagement. Rapidly aligns business objectives with proven, industry-specific customer engagement strategies crowdsourced from leading brands. Delivers true 1:1 customer personalization across all channels and devices to increase omnichannel engagement, retention and loyalty. Integrates AI and predictive analytics with marketing execution to scale 1:1 personalization and continuously optimize business results. Simplifies cross-channel execution and streamlines marketing operations to optimize the entire customer experience – not just individual channels. Enables fully personalized communication with your customers across all channels, with optimized content for email, social, mobile, web, and direct mail.

1 Rating

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Salesforce Agentforce Service

Salesforce

Agentforce Service, formerly Service Cloud, is Salesforce’s AI-powered customer service platform designed to unify humans and AI agents across every touchpoint. It connects contact center, self-service, and field service operations on one trusted CRM platform. AI-driven agents provide real-time insights, next-best actions, and personalized responses to improve service quality. The Service Console offers a unified workspace for case management, collaboration, and automation. Built-in knowledge management ensures accurate, AI-grounded answers for both reps and customers. Incident management tools help teams detect and resolve disruptions proactively. Agentforce Service enables organizations to reduce costs while delivering faster, more personalized customer experiences.

Starting Price: $75.00/month/user

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Inxmail

Inxmail is the service-oriented tech specialist for secure, data-driven communication in email marketing. With the modular email marketing platform and excellent service over 2,000 customers realize campaigns and trigger-based transactional emails that ensure sustainable business success. The basis is the potential of your data, simple email creation combined with reliable delivery. Inxmail supports companies to turn recipients into enthusiastic customers since 1999. Since its founding, the principles of the owner-managed company with headquarters in Freiburg have been based on innovation, reliability, and customer proximity. Continuous development of the portfolio and the organization ensure growth and future security. Inxmail places the highest value on data security, legal certainty and hosts its servers exclusively in the EU. As a founding member of the Certified Senders Alliance (CSA), Inxmail has been committed to permission-based email marketing from the very beginning.

Starting Price: $0.01

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CleverReach

We have all that you need to perform at maximum speed in todays industry. Manage up to 250 recipients and send up to 1,000 mails per month, always free of charge with our Lite Plan! Not only are we CAN-SPAM & CASL compliant, but also comply with the strict guidelines of the EU GDPR. In times of Big Data, Omnichannel Marketing and the Internet of Things, the EU General Data Protection Regulation seemed overdue: the same data protection standards apply to all EU countries. Create your own free newsletter in minutes with no tech experience with our flexible editor. Send an unlimited number of emails to your recipients. While other providers strictly charge according to the emails you send out you can buy flat rate packages for your recipient lists at CleverReach. Double-Opt-in, highest privacy standards and servers located in the EU – send secure email newsletters with CleverReach.

Starting Price: $10 per month

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LeadDesk

LeadDesk’s auto and predictive dialer modes enable your agents to go from 40 calls per day to 120 calls per day. Imagine what this does to your revenue and bottom line? LeadDesk comes with eight different dialer modes including auto and predictive dialers. Your outbound sales agents reach customers quickly in any situation with the right dialer mode. Switching from a manual dialer to LeadDesk typically enables your call center agents to call three times as many contacts per day. You know best. So why not boost your campaign ROI by creating, managing and reporting sales and marketing campaigns yourself with LeadDesk’s easy-to-use campaign creation and workflow tool? You don’t need to call a consultant each time you want to set up a new sales campaign. Instead, you can constantly optimize call center campaigns based on your real-time monitoring or historic reports.

Starting Price: 89€ / license per month

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Sendlane

Sendlane empowers B2C & B2B businesses to track, personalize, and automate their customer journey. Focused on Content Creators, eCommerce Brands, SaaS Applications, & Digital Agencies - we offer a complete suite of tools driven to help increase ROI and maximize your customer LTV.

Starting Price: $25.00/month

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Heyloyalty

Heyloyalty is a Danish cloud-based marketing automation platform built for ecommerce that turns customer behavior into personalized, multichannel campaigns. It synchronizes your shop’s product feed and purchase data to power email, SMS, web-push, social ads, pop-ups, landing pages, and onsite messages, all managed through an intuitive drag-and-drop editor and flow builder. You can segment audiences by browsing and purchase behavior, set up prebuilt and custom triggers, and insert products into messages with a single click. Heyloyalty’s two-way integration (with platforms like Shopify and Magento) ensures real-time list updates and GDPR-compliant data handling. Built-in analytics track revenue per campaign, customer lifetime value, and engagement metrics, while templates and content widgets maintain brand consistency.

Starting Price: $170 per month

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Rule

Rule is an all-in-one digital communication platform that enables the creation of personalized customer journeys via email, SMS, RCS, marketing automation, and newsletters. It provides a visual drag-and-drop editor with automatically branded templates, a dynamic Journey Builder for multi-step workflows, and advanced segmentation and hyper-personalization tools to tailor messaging at every touchpoint. Users can deploy prebuilt automations triggered by customer behavior, leverage native newsletter and SMS/RCS modules for high-impact campaigns, and consolidate results in a unified analytics dashboard that tracks performance across campaigns, automations, and journeys. With over 100 out-of-the-box integrations and full API access, Rule synchronizes customer and order data in real time. Additional capabilities such as loyalty triggers, Meta integration for social ads, and GDPR/CCPA compliance ensure secure, end-to-end orchestration.

Starting Price: $62.74 per month

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Iterable

Send the right message, to the right device, at the right time with Iterable, a top-rated growth marketing and user engagement platform. Iterable offers true omni-channel relevance at scale by enabling B2C marketers to deliver 1-to-1 personalized messages across multiple channels, activate all relevant customer data in real time for personalized messaging and campaigns, and create seamless, automated campaigns Iterable’s intuitive Workflow Studio. The platform supports all type of marketing campaigns across all channels.

Starting Price: $500.00/month

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ClickDimensions

ClickDimensions is the only unified marketing, analytics and services platform in the market for organizations that use Dynamics. Digital marketing applications designed to drive growth and engagement – at the best price in the market. An enterprise-grade marketing intelligence suite to unify and analyze marketing, sales and customer data. Comprehensive customer success, managed services and support with expertise in marketing and Microsoft Dynamics. Multichannel marketing applications that work natively as “one solution” with Microsoft Dynamics. Multichannel marketing applications that work natively as “one solution” with Microsoft Dynamics. Services to optimize performance and deliver better outcomes. Data-driven analytics to measure what activities are driving business results. Comprehensive customer success, managed services and support with expertise in marketing and Microsoft Dynamics.

Starting Price: $499 per month

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Bloomreach

Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an e-commerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping. The company has multiple AI patents and serves global brands that include Williams-Sonoma, Bosch, Puma, and Marks & Spencer.

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InterMail

We help manage the members of your customer club. We provide a solid integration to your IT system, so you can get a comprehensive receipt history, bonus calculation and division of interest categories. When all transactions can be looked up in the system, an improved customer service is achieved. And with the option of sending segmented customer communication, your ROI is increased. Our loyalty programs help you to target your most attractive customers. Loyalty programs We have many years of experience in creating tailored loyalty programs that can retain and create satisfied customers - and thus additional sales. We can distribute the communication both digitally and physically. Once you have established loyalty, you have both a valuable, long-term customer relationship and a strong ambassador for your brand.

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Eloqua

Oracle

Intrigue audiences with brilliantly personalized campaigns across multiple channels including email, display, search, web, video and mobile. Oracle Eloqua equips marketers with best-in-class lead and campaign management tools that help marketers engage the right audience at the right time in the buyer’s journey while providing real-time reporting and insights. The right marketing automation software can help businesses and marketers streamline engagement, drive efficiency, expose real-time insights to drive ROI. However successful demand generation, email marketing, and lead management engagement hinge on integrated and modern platforms to follow a potential customer across all digital channels to provide timely, personalized, and exceptional customer experiences. Where does your business’s marketing automation software and maturity lie in relation to your peers?

Starting Price: $2000 per month

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Apsis One

efficy

Apsis One is an all-in-one marketing platform designed to help businesses turn data into powerful customer experiences. With seamless tools for email, SMS, marketing automation, surveys, and forms, it enables marketers to create personalized campaigns that drive engagement and growth. The platform’s intuitive interface removes complexity, making advanced marketing accessible without heavy IT support. Its AI Assistant optimizes content and campaign testing to boost performance. Trusted by thousands, Apsis One delivers fast onboarding and a 14-day free trial with no credit card required. From personalized messaging to integrated analytics, Apsis One helps you build loyalty, reduce costs, and scale marketing efficiently.

Starting Price: 562€ per month

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Business Software for Playable

Top Software that integrates with Playable as of April 2026

ActiveCampaign

Klaviyo

Adversus

Salesforce

Mailchimp

Mapp Marketing Cloud

MailerLite

Make

Omnisend

Campaign Monitor

Adobe Marketo Engage

Drip

Salesforce Agentforce Marketing

Customer.io

Webpower

MailUp

Emarsys

Salesforce Agentforce Service

Inxmail

CleverReach

LeadDesk

Sendlane

Heyloyalty

Rule

Iterable

ClickDimensions

Bloomreach

InterMail

Eloqua

Apsis One