Compare Business Software for Data Virtuality: July 2025 Reviews & Comparison

HubSpot CRM

HubSpot

HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.

24,151 Ratings

Starting Price: Free

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Xero

Save 90% for 6 months on Xero's award-winning accounting and online bookkeeping platform for businesses of all sizes and stages of growth. Beautifully simple, Xero covers a wide range of features that help businesses manage their finances effortlessly, including invoicing, inventory, bank connections, payroll, reporting and more. Xero also offers users free online support 24/7. Xero offers a robust ecosystem of connected apps and integrations with banks and financial institutions, enabling small businesses to access a wide range of solutions within Xero's open platform to streamline operations and manage finances. Additionally, accounting and bookkeeping firms benefit from efficient compliance tools, advanced practice management software, and a cloud-based unified accounting ledger for all clients, centralized in one place.

4,767 Ratings

Starting Price: $2.90/month

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Google Cloud BigQuery

Google

BigQuery is a serverless, multicloud data warehouse that simplifies the process of working with all types of data so you can focus on getting valuable business insights quickly. At the core of Google’s data cloud, BigQuery allows you to simplify data integration, cost effectively and securely scale analytics, share rich data experiences with built-in business intelligence, and train and deploy ML models with a simple SQL interface, helping to make your organization’s operations more data-driven. Gemini in BigQuery offers AI-driven tools for assistance and collaboration, such as code suggestions, visual data preparation, and smart recommendations designed to boost efficiency and reduce costs. BigQuery delivers an integrated platform featuring SQL, a notebook, and a natural language-based canvas interface, catering to data professionals with varying coding expertise. This unified workspace streamlines the entire analytics process.

1,734 Ratings

Starting Price: Free ($300 in free credits)

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Google Cloud SQL

Google

Fully managed relational database service for MySQL, PostgreSQL, and SQL Server with rich extension collections, configuration flags, and developer ecosystems. New customers get $300 in free credits to spend on Cloud SQL. You won’t be charged until you upgrade. Reduce maintenance costs with fully managed MySQL, PostgreSQL and SQL Server databases. Ensure business continuity with reliable and secure services backed by 24/7 SRE team. Data encryption at rest and in transit. Private connectivity with Virtual Private Cloud and user-controlled network access with firewall protection. Compliant with SSAE 16, ISO 27001, PCI DSS, and HIPAA. Scale your instances effortlessly with a single API call whether you start with simple testing or you need a highly available database in production. Simplify database operations with AI-powered assistance in Gemini, now in preview on Cloud SQL. It streamlines development, performance optimization, fleet management, governance, and migration.

520 Ratings

Starting Price: Free ($300 in free credits)

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Semrush

Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns.

5,691 Ratings

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Klaviyo

Klaviyo is an all-in-one platform that makes it easy for B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI, it's faster and easier than ever to create personalized, lasting customer relationships. Klaviyo unifies your customer profiles by capturing every event, and then lets you orchestrate your email marketing, SMS marketing, push notifications, WhatsApp, and RCS campaigns in one place. Klaviyo AI helps you build audiences, write copy, and optimize — so you can always send the right message at the right time, automatically. With real-time attribution and insights, you'll be able to make smarter, faster decisions that drive ROI. Trusted by more than 170,000 businesses, Klaviyo can grow your business while keeping operations simple and customer relationships strong.

4,859 Ratings

Starting Price: $0/month

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Stripe

The new standard in online payments. Stripe is the best software platform for running an internet business. We handle billions of dollars every year for forward-thinking businesses around the world. Stripe builds the most powerful and flexible tools for internet commerce. Whether you’re creating a subscription service, an on-demand marketplace, an e-commerce store, or a crowdfunding platform, Stripe’s meticulously designed APIs and unmatched functionality help you create the best possible product for your users. Millions of the world’s most innovative technology companies are scaling faster and more efficiently by building their businesses on Stripe. We believe that payments is a problem rooted in code, not finance. We obsessively seek out elegant, composable abstractions that enable robust, scalable, flexible integrations. Because we eliminate needless complexity and extraneous details, you can get up and running with Stripe in just a couple of minutes.

3,725 Ratings

Starting Price: 2.9% + 30¢ per charge

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Uptrends

ITRS Uptrends helps organizations achieve 24x7 reliability and performance for web services (websites, SaaS, APIs), so mission-critical transactions work from anywhere, anytime. ITRS Uptrends’ intuitive no-code/low-code transaction recorder simplifies the monitoring setup, driving rapid time-to-value even across multi-vendor/domain business services. We continuously monitor multistep user journeys from 368 nodes in 67 countries to provide full visibility beyond uptime. Alongside synthetic monitoring, our real user monitoring captures service usage and adoption to show IT's business impact. Integrating with our real-time observability portfolio, ITRS Uptrends offers end-to-end visibility of business services across hybrid infrastructures. As a SaaS solution, ITRS Uptrends is deployment-free unless private checkpoints are required to monitor from within a corporate network.

125 Ratings

Starting Price: $17.50/month

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Brandwatch

Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.

3 Ratings

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Mapp Marketing Cloud

Mapp

Mapp helps marketers build personalized customer experiences through our SaaS platform, Mapp Marketing Cloud. Our powerful technology combines AI-powered digital analytics and marketing automation to collect and unify customer data, extract insights, and trigger personalized campaigns across email, SMS, app, and your website.

Starting Price: $3050/month

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Freshdesk

Freshworks

Freshdesk is a cloud-based customer service software that helps businesses provide exceptional customer service across every customer touchpoint. With Freshdesk, businesses can: - Manage customer conversations across multiple channels such as email, phone, chat, social media, etc., from a unified view - Improve agent productivity with smart workflow automation rules - Deliver seamless self-service experiences with AI-powered chatbots and branded help centers - Monitor key performance metrics with advanced analytics and custom reports Over 50,000+ customers including Hugo Boss, Toshiba, Cisco, The Atlantic, Chargebee, Grofers, and PhonePe trust Freshdesk to help them provide faster customer service with ease.

31 Ratings

Starting Price: $15.00/month/user

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Zendesk

Zendesk is a customer service platform designed to streamline support operations and enhance customer experiences. Offering a comprehensive suite of tools, including AI-driven automation, messaging, live chat, and customizable workflows, Zendesk enables businesses to provide personalized and efficient support across multiple channels. It integrates seamlessly with other software and provides real-time analytics to help businesses make data-driven decisions. Zendesk’s solutions cater to businesses of all sizes, from small startups to large enterprises, with a focus on scalability, security, and user satisfaction.

20 Ratings

Starting Price: $25/agent/month

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Salesforce

Put the power of the #1 CRM to work, at a price that works for you. Launch and grow quickly with the leading AI CRM built for small businesses in any industry - available through the Starter Suite or Pro Suite. Connect marketing, sales, service, and commerce on one easy platform. Save time with quick setup and smart guidance. Harness unified data and AI to fuel your growth. Start simple with Starter Suite — an all-in-one CRM for small businesses. Scale smoothly with AI agents, integrated data, and apps in one platform. No installation needed, just sign up and go from your browser. Advance further with Pro Suite, the complete CRM that scales with your business. Automate tasks and customize your tools to deepen customer relationships and drive growth.

60 Ratings

Starting Price: $25.00/month/user

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Google Analytics

Google

Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place. Google Analytics 4 (GA4) is the latest iteration of Google’s analytics platform, designed to provide a deeper and more comprehensive understanding of user behavior across websites and apps. Built with a privacy-centric approach, GA4 leverages event-based tracking instead of session-based tracking, enabling more flexible and detailed data collection. It offers advanced features like cross-platform tracking, machine learning-powered insights, and predictive analytics to help businesses better understand customer journeys and make data-driven decisions. With improved integration with Google Ads and customizable reporting, GA4 empowers organizations to optimize their marketing strategies while adhering to evolving privacy regulations.

61 Ratings

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Mailchimp

Intuit Mailchimp

Mailchimp is a marketing automation platform boasting 11 million users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while fitting into their existing workflows. Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. In 2021 Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, the company has released 100+ new features to help its customers.

130 Ratings

Starting Price: $9.99 per month

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Matomo

Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.

1 Rating

Starting Price: $23 per month

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Asana

Asana helps teams orchestrate their work–from daily tasks to strategic cross-functional initiatives. With Asana, teams are more confident, move faster, and accomplish more with less—no matter where they are located. More than 119,000 paying customers and millions of free organizations across 190 countries rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns. In Asana, you can track the status of initiatives with ease and get an accurate view of how you’re progressing towards goals. Report on project progress in minutes with real-time work reporting to create visibility for teams and stakeholders. Join millions of users getting work done with a free trial.

97 Ratings

Starting Price: Free

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NetSuite

One unified business management suite, encompassing ERP/Financials, CRM and ecommerce for more than 20,000 customers. Adaptability has never been more important. We give you the visibility and control to make the right decisions, now. Scale up, spin off, adopt new business models, NetSuite’s flexibility lets you do it all, quickly and easily. With every NetSuite upgrade, your configurations and customization migrate seamlessly. Your core business system now becomes your customer-facing commerce system with a customizable, customer-specific, pixel perfect experience. Real-time analytics is the NetSuite user interface. Users know what they should be doing and how they’re helping the business, with vital business data displayed from right within the system.

58 Ratings

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Jira

Atlassian

Jira is the only project management tool you need to plan and track work across every team. Jira by Atlassian is the #1 software development tool for teams planning and building great products. Trusted by thousands of teams, Jira offers access to a wide range of tools for planning, tracking, and releasing world-class software, capturing and organizing issues, assigning work, and following team activity. It also integrates with leading developer tools for end-to-end traceability. From short projects, to large cross-functional programs, Jira helps break big ideas down into achievable steps. Organize work, create milestones, map dependencies and more. Link work to goals so everyone can see how their work contributes to company objectives and stay aligned to what’s important. Your next move, suggested by AI. Atlassian Intelligence takes your big ideas and automatically suggests the tasks to help get it done.

44 Ratings

Starting Price: Free

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Google Ads

Google

Grow your business with Google Ads. Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business. Show up when people search for what you offer. Google is where people search for what to do, where to go, and what to buy. Your digital ads can appear on Google at the very moment someone is looking for products or services like yours. Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers. Grow online sales, bookings, or mailing list signups with online ads that direct people to your website. Increase customer calls with ads that feature your phone number and a click-to-call button. Get more customers in the door with business ads that help people find your company on the map.

39 Ratings

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LinkedIn

Welcome to your professional community. Find the right job or internship for you. LinkedIn is the world's largest social network for professionals. LinkedIn connects the world's professionals to make them more productive and successful. With more than 756 million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions, Sales Solutions and Premium Subscriptions products. Headquartered in Silicon Valley, LinkedIn has offices across the globe.

44 Ratings

Starting Price: Free

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Shopify

Shopify is a leading all-in-one commerce platform that enables businesses to start, build, and grow their online and physical stores. It offers tools to create customized websites, manage inventory, process payments, and sell across multiple channels including online, in-person, wholesale, and global markets. The platform includes integrated marketing tools, analytics, and customer engagement features to help merchants reach and retain customers. Shopify supports thousands of third-party apps and offers developer-friendly APIs for custom solutions. With world-class checkout technology, Shopify powers over 150 million high-intent shoppers worldwide. Its reliable, scalable infrastructure ensures fast performance and seamless operations at any business size.

22 Ratings

Starting Price: $29 per month

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MongoDB

MongoDB is a general purpose, document-based, distributed database built for modern application developers and for the cloud era. No database is more productive to use. Ship and iterate 3–5x faster with our flexible document data model and a unified query interface for any use case. Whether it’s your first customer or 20 million users around the world, meet your performance SLAs in any environment. Easily ensure high availability, protect data integrity, and meet the security and compliance standards for your mission-critical workloads. An integrated suite of cloud database services that allow you to address a wide variety of use cases, from transactional to analytical, from search to data visualizations. Launch secure mobile apps with native, edge-to-cloud sync and automatic conflict resolution. Run MongoDB anywhere, from your laptop to your data center.

21 Ratings

Starting Price: Free

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Zendesk Chat

Zendesk

Live chat software for the best customer conversations. Reach your customers instantly via web, mobile, and social on live chat and messaging. Businesses should be wherever their customers are, especially when those customers need help. And in the past year, customers have flocked to messaging and live chat apps to request service. Adding live chat to your website allows you to meet your customers where they’re most comfortable having a conversation. And more comfortable customers tend to buy more and remain loyal. But adding live chat is about more than just customer preferences.

21 Ratings

Starting Price: $14.00/month/user

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Looker

Google

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.

20 Ratings

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Microsoft Dynamics 365

Microsoft

Accelerate your business growth with Dynamics 365, the next generation of CRM and ERP applications. Unify your data. Get predictive insights. Achieve amazing results. Make smarter decisions. Take actions that drive your business. Find and build stronger relationships. Improve productivity and performance. Get a single view of customers. Find and nurture the right leads. Create connected customer experiences. Stay on top of market trends. Deliver positive customer experiences—faster. Optimize resources and help technicians be more efficient. Reduce operational costs. Redefine your traditional global financial management. Automate processes to increase efficiency. Decrease operational expenses and financial complexities. Move from reactive to predictive operations. Automate and simplify your manufacturing and supply chain management. Maximize the life of your assets. Unify your physical and digital commerce. Build brand loyalty through personal engagement. Exceed customer expectations.

20 Ratings

Starting Price: $190 per user per month

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SurveyMonkey

A global leader in survey software. 20 million questions answered daily. Keep a competitive edge by truly understanding the voice of your customers. Customer satisfaction surveys help you connect at multiple touchpoints to find out exactly what your customers want, need, and expect. Learn what’s working and what’s not directly from your employees. Measure employee satisfaction, conduct 360 reviews, or even send out compliance quizzes. Whether you’re in HR or a team lead, employee surveys help you get the answers you need. Tap into what the world is thinking—whenever you want. Market research surveys make it easy to get opinions from potential and existing customers, test concepts, measure brand awareness, and more. Join the 98% of the Fortune 500 who rely on SurveyMonkey for People Powered Data.

30 Ratings

Starting Price: $25 per user per month

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Pinterest

Your inspiring ideas belong here. People come to Pinterest to get inspired and try new things. Reach people when they’re planning and making decisions. On Pinterest, brands inspire—they don't interrupt. Share your ideas with people who want to take action. When it comes to a great idea, you know it when you see it. On Pinterest, people feel safe to explore new ideas and try new things. They’re looking for inspiration, and they’re looking for you. To get started, you’ll need a Pinterest business account. It’s free to sign up, and you’ll get access to special content formats, custom analytics and more. Forget vanity metrics. The people on Pinterest actually want to try your ideas or shop your store. It’s a deeper, more meaningful kind of engagement than you’ll find on other platforms. Get in front of the 433 million people using Pinterest every month, and find your best audience yet.

14 Ratings

Starting Price: Free

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Amazon Web Services (AWS)

Amazon

Whether you're looking for compute power, database storage, content delivery, or other functionality, AWS has the services to help you build sophisticated applications with increased flexibility, scalability and reliability. Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 175 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster. AWS has significantly more services, and more features within those services, than any other cloud provider–from infrastructure technologies like compute, storage, and databases–to emerging technologies, such as machine learning and artificial intelligence, data lakes and analytics, and Internet of Things. This makes it faster, easier, and more cost effective to move your existing applications to the cloud.

13 Ratings

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TimeCamp

Discover how a feature-rich free time tracker can end your project management headaches. Let your team perform at its best without intrusive micromanagement. Are you struggling to keep track of your team's performance across different projects? Say "goodbye" to spreadsheets and guesswork. Let TimeCamp do the time tracking and focus on the work that matters. Learn how a piece of time tracking software can help you optimize your team's workflow as well as keep your projects within their budgets. Start working smart by employing TimeCamp to become your own project manager. Access all of the essential information about your projects in one place. Easy! Why waste countless hours on additional data processing just to have a precise report? TimeCamp does it all automatically so you can maintain your focus on the important work.

12 Ratings

Starting Price: $6.30 per user per month

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Business Software for Data Virtuality

Top Software that integrates with Data Virtuality as of July 2025

HubSpot CRM

Xero

Google Cloud BigQuery

Google Cloud SQL

Semrush

Klaviyo

Stripe

Uptrends

Brandwatch

Mapp Marketing Cloud

Freshdesk

Zendesk

Salesforce

Google Analytics

Mailchimp

Matomo

Asana

NetSuite

Jira

Google Ads

LinkedIn

Shopify

MongoDB

Zendesk Chat

Looker

Microsoft Dynamics 365

SurveyMonkey

Pinterest

Amazon Web Services (AWS)

TimeCamp