Best Go-To-Market Tools in the UK
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What are Go-To-Market Tools in the UK?
Go-to-market (GTM) software tools are designed to help businesses plan, execute, and optimize their strategies for bringing products or services to market. These tools streamline various aspects of the GTM process, including market research, customer segmentation, sales enablement, and marketing automation. They provide data-driven insights to inform decision-making, enabling teams to target the right audiences and align cross-functional departments. By integrating with other business systems, GTM tools ensure a cohesive approach across sales, marketing, and customer success teams. Ultimately, they enhance the efficiency and effectiveness of launching new products, accelerating time to market, and driving growth. Compare and read user reviews of the best Go-To-Market tools in the UK currently available using the table below. This list is updated regularly.
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1
Pipedrive
Pipedrive
Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite sales tasks in one workspace. Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier.Starting Price: $24/month -
2
ActiveCampaign
ActiveCampaign
ActiveCampaign accelerates go‑to‑market motions with AI‑assisted planning and execution. Use agents and automations to quickly launch cross‑channel campaigns, align marketing and sales touchpoints, and validate performance with analytics. From awareness to expansion, you orchestrate consistent journeys that are goal‑aware from day one.Starting Price: $15 per month -
3
Wrike
Wrike
Wrike’s powerful work management platform enables distributed teams to collaborate in real-time on complex projects. Our versatile, cloud-based software is trusted by top tech companies across the globe, including Siemens and Fitbit. Wrike’s award-winning features include cross-tagging, custom item types, dynamic request forms, and automated workflows. With our 400+ app integrations, you can streamline tasks and keep all your favorite tools in one place. Experience the power of voice commands and smart replies with our Work Intelligence™ software. We also offer pre-built templates designed for specific teams, helping you kick-start your sprint planning, manage Agile projects, assess risks, and adapt to unforeseen changes with ease. Worried about keeping your data secure in the cloud? No problem! Our enterprise-grade security boasts 99.9% uptime, as well as continuous data backup, user authentication, role-based access control, and data encryption. Start your free trial today.Starting Price: $10 per user per month -
4
Klaviyo
Klaviyo
Klaviyo is the AI-first B2C CRM platform that helps you grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI, it's faster and easier than ever to create personalized, lasting customer relationships. Klaviyo unifies your customer profiles by capturing every event, and then lets you orchestrate your email marketing, SMS marketing, push notifications, WhatsApp, and RCS campaigns in one place. Built-in AI agents plan and launch campaigns, personalize every send, answer questions, and resolve issues. With real-time attribution and insights, you'll be able to make smarter, faster decisions that drive ROI. Trusted by more than 170,000 businesses, Klaviyo can grow your business while keeping operations simple and customer relationships strongStarting Price: $0/month -
5
Docket
Docket Inc.
Autonomous AI that engages website visitors with real-time, human-like conversations, converting 15% more traffic into qualified pipeline, while empowering revenue teams with instant, accurate answers to technical, competitive, and product questions at every stage of the deal cycle. Docket is the leading Agentic Marketing platform that turns inbound traffic into qualified pipeline for B2B revenue teams. Docket unifies, governs, and continuously learns from your organization's GTM knowledge with its proprietary Sales Knowledge Lake™, and activates it through powerful, always-on AI agents. Docket's AI Marketing Agent engages website visitors through real, human-like conversations, responding to nuanced evaluation questions with expert-grade answers from your approved knowledge, running live discovery to qualify intent, and converting high-intent buyers into qualified leads, booked meetings, and pipeline. Without a human in the loop at each step. -
6
Mailchimp
Intuit Mailchimp
Mailchimp is a marketing automation platform boasting 11 million users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while fitting into their existing workflows. Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. In 2021 Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, the company has released 100+ new features to help its customers. Mailchimp Transactional adds API-first email and SMS delivery with 99.99% uptime and sub-second speed.Starting Price: $9.99 per month -
7
HubSpot CRM
HubSpot
HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.Starting Price: Free -
8
Miro
Miro
Keep your team's minds in sync with Miro (formerly RealtimeBoard and AWW app). A virtual whiteboard and remote collaboration tool, Miro helps cross-functional teams work more efficiently together to build great things. The platform allows teams to ideate, visualize, and share ideas without any boundaries. It comes with over 200 pre-made templates for capturing and visualizing ideas, collaboration tools such as comments, chat, screen sharing, and video chat, and integrations with popular business tools. Miro AI. You and your team, supercharged. You're here to create the next big thing and we're here to help. Unlock the power of your ideas with Miro AI – your new launchpad for creativity, collaboration, and productivity.Starting Price: $8 per month -
9
monday AI work platform
monday.com
monday AI work platform is an AI-powered work management and collaboration platform that enables organizations to manage projects, operations, workflows, and business processes through a centralized digital workspace where people and AI agents work together. The platform combines workflow automation, project management, team collaboration, and AI-driven execution tools to help businesses streamline operations, automate repetitive tasks, and improve productivity across departments such as marketing, sales, IT, HR, operations, and product management. monday AI work platform supports customizable workflows, dashboards, integrations, automations, and AI agents that can perform tasks such as research, reporting, meeting management, risk analysis, process optimization, and workflow orchestration within a secure enterprise-ready environment.Starting Price: $39/month for 5 users -
10
Hootsuite
Hootsuite
Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, easily keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, customer care, and social commerce. Push your results further and get more from social with Hootsuite.Starting Price: $99 per month -
11
PeopleLinx AI
PeopleLinx
PeopleLinx helps national brands orchestrate sales activities and revenue growth across distributed teams and territories. Our fully managed system aligns strategy with field execution. We combine go-to-market strategy, AI-powered targeting, expert messaging, and campaign execution to help teams identify buyers, activate relationships, and measure performance. With PeopleLinx, organizations move beyond disconnected outreach to achieve true revenue orchestration. Driving consistent, data-driven engagement across every territory, channel, and rep. What We Do: We provide a complete system, delivered as a service, that helps national brands turn scattered outreach into a scalable, coordinated marketing engine. How We Deliver: Powered by AI, run by experts, and built for national brands. What Sets Us Apart: Fully managed execution: no software learning curve Built-in creative support, brand compliance and personalization Proven to save time, scale outreach, and boostStarting Price: $2500 -
12
Looker
Google
Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time. -
13
Salesforce Marketing Cloud Account Engagement (formerly Pardot) is the tool of choice to optimize B2B Marketing automation, without need the need of complicated IT or Development assistance. The platform is designed to help users drive high-quality leads and maintain a full pipeline to help maximize profits. The feature-rich interface offers tools for Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing, & Scoring, Multivariate Testing, Search & Social Marketing, and Website Visitor Tracking. Build lasting relationships with customers through scaled, personalized outreach, while aligning with sales and service. Build dynamic and personalized emails and landing pages with clicks, not code. Give reps full visibility into prospect engagement and seamlessly pass along leads.Starting Price: $1000.00/month/user
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14
Jiminny
Jiminny
Jiminny is the world’s most loved Conversation Intelligence platform. AI captures & analyzes all your critical go-to-market insights and automates the data instantly to your CRM. We empower your team to drive more revenue with actionable insights and informed decisions. Conversation intelligence designed to be used and enjoyed by your whole business. Sell smarter, grow faster and win more deals. Jiminny empowers revenue teams to capture and analyze critical go-to-market insights across video, voice, and email. It helps reps automate administrative tasks, giving them more time to sell and improve performance. Managers gain confidence with actionable insights to develop their teams, while Executives trust the CRM as a source of truth for data-driven decisions and the launchpad for revenue growth. With fast onboarding, a seamless user experience, and ROI in under six months, Jiminny delivers the ultimate platform to power revenue intelligence across your entire business. -
15
ZoomInfo
ZoomInfo
ZoomInfo helps companies achieve their most important objective: profitable growth. Our platform puts sales and marketing professionals in position to identify, connect, and engage with qualified prospects by giving you: - Verified Emails & Direct Dials - Intent Data & Business Scoops - Technographic Information - Company Organization Charts Integrate with the apps that matters to you. Start your free trial today. -
16
Apollo
Apollo.io
Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises.Starting Price: $49 per user per month -
17
Gong
Gong.io
Gong is a leading revenue intelligence platform designed to help businesses drive predictable growth by capturing every customer interaction and turning these insights into actionable decisions. With features like Gong Forecast, Gong Engage, and Gong AI, the platform empowers teams to optimize their sales process, improve forecast accuracy, and enhance customer engagement. It integrates seamlessly with your existing tech stack, providing real-time data and analysis to fuel better decision-making across revenue teams. Gong helps organizations achieve better pipeline management and improve conversion rates with AI-powered insights. -
18
Juro
Juro
The intelligent contract automation platform enabling legal & business teams to create, execute & manage contracts faster than ever. The end-to-end platform powers the entire contract lifecycle from initiation through to renewal all within a secure, browser-native environment. Juro’s deep integrations enable your business teams to initiate and manage contracts from tools they already use, ensuring widespread adoption, data integrity, and faster closing times. Juro’s AI Assistant enables users to draft, review and summarize contracts using generative AI. Harness the power of AI extract to analyse incoming contracts, tag metadata and act on it. Digitise, triage and review PDF contracts in moments. 6,000+ companies of all sizes use Juro to spend 90% less time on manual contract work by streamlining collaboration between legal and business teams, and automating routine contract tasks. -
19
Brandwatch
Brandwatch
Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business. -
20
Paddle
Paddle Payments
Paddle is a subscription commerce and billing platform for Software and SaaS companies. It’s more difficult than ever to keep up with customer demands, to find new international growth opportunities, and to manage your internal resources effectively. With Paddle, you spend less time on fixing internal roadblocks and can focus on scaling your business. Paddle provides a full suite of tools from optimized checkout to sell your software, to recurring billing, fraud detection, manual invoicing, sales taxes, global currencies, customer support, analytics and much more, all in one platform. Choose how you want to sell, Paddle supports every type of sales motion. Optimize your checkout for conversions, scale your sales-assisted invoicing to more business accounts, and add subscription billing -
21
Seismic
Seismic
The Seismic Enablement Cloud is a comprehensive platform designed to enhance sales, marketing, and customer success teams' ability to engage and convert customers. It offers a range of features including content management, sales training, and coaching tools to ensure that teams have the right resources at the right time. With powerful analytics, Seismic enables users to track engagement and optimize performance by delivering insights into content effectiveness and team activities. The platform leverages AI and machine learning to provide personalized content recommendations and streamline workflows, making it easier for teams to collaborate and drive revenue growth. By unifying enablement functions, Seismic helps organizations improve sales effectiveness, accelerate the buyer's journey, and ultimately achieve better business outcomes. -
22
PartnerStack
PartnerStack
PartnerStack is the only partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for software businesses and their partners. Companies like Intercom, Webflow and monday.com use PartnerStack to manage and scale their partner programs, automating partner onboarding, training, payments and more to empower their partners' success. In the past year alone, partners in the PartnerStack Network have generated over $100 million in revenue for programs on PartnerStack. Fully support your partner marketing, referral, and reseller channel needs, from a single platform. Take the admin work out of your program, and focus on partner success and scale by automating partner onboarding, attribution, engagement, payouts, and compliance. Tap Into the only global B2B partner network supporting over half a million partnerships globally, and counting. Get in touch with us today to learn more. -
23
Similarweb
Similarweb
Similarweb is the leading AI-powered digital data platform committed to unlocking the full potential of the digital landscape. Trusted by startups, Fortune 500 companies, and top global brands, we provide actionable market insights that empower businesses to understand competitors, consumer behavior, and emerging trends. Our solutions span the entire digital funnel - covering marketing, SEO, sales operations, eCommerce, and research - with comprehensive analytics across websites, apps, products, and industries. With Similarweb, businesses gain access to extensive data coverage, including over 1 billion websites, 8 million apps, and 3 million brands. Our platform delivers real-time insights with data on 5 billion search terms, 250 million display ads, and 10 billion content pages, enabling companies to stay ahead of the curve. With global reach across 190 countries and 210 industries, Similarweb helps teams benchmark performance, optimize strategies, and drive growth.Starting Price: $199/month -
24
Kaspr
Kaspr
Find your prospects' contact information in seconds. Kaspr is the growth hacking tool that allows you to retrieve the emails and phone numbers of your prospects, extract them and add them to your CRM. Boost your sales and focus on the essentials rather than on finding information! Enrich your leads directly from LinkedIn. The LinkedIn integration gives you access to all your prospects' contact information directly from their LinkedIn profiles. You can then save these details on your CRM or dashboard. Kaspr provides you with all the information you need to contact your prospect in just one click! Export the contacts you found directly to your CRM! Kaspr is integrated with Hubspot, SalesForce and PipeDrive. Are you using another CRM? No problem, you can export the contacts as a CSV file and reintegrate it on your tool. Kaspr offers you to automatically enrich the leads found on LinkedIn or SalesNavigator. Simply filter your search.Starting Price: 30€ per user, per month -
25
6sense
6sense
6sense Revenue AI™ eliminates guesswork and arms your revenue team with the data and visibility it needs to create and convert high-quality pipeline into revenue. 6sense Revenue AI™ drives predictable revenue growth by eliminating the expensive, time-consuming guesswork that’s plagued B2B revenue teams for decades. Make the most of every digital investment. Illuminate hidden buyer behavior. Analyze millions of data points to surface in-market accounts. Drive the right action at the right time — across every channel. Lots of companies want what you offer, but your martech systems can’t accurately detect buyer interest. This crucial, dormant data hides in what we call the Dark Funnel™. 6sense illuminates and analyzes these insights. Automate prospect follow up with AI-powered conversational emails. With AI-powered 6sense ® Conversational Email, sales and marketers can craft personalized emails at scale that qualify and convert accounts into sales meetings. -
26
Trafera.io
Trafera.io
Trafera.io helps GTM teams generate more qualified pipeline by identifying high-intent visitors and revealing the real people behind anonymous traffic. The platform enriches every touchpoint with AI-powered intelligence, giving you precise contact details, behavioral insights, and predictive scoring in real time. It seamlessly syncs with your CRM and sales tools, ensuring hot leads enter your funnel instantly with zero manual effort. Trafera.io goes beyond account-level data by pinpointing individual decision makers—unlocking person-level targeting across your entire ecosystem. With calibrated integrations and automated workflows, teams can activate insights, launch tailored campaigns, and convert interest into revenue faster. Built for modern revenue teams, Trafera.io transforms fragmented signals into a coordinated, high-intent growth engine.Starting Price: $9 -
27
DiscoverOrg
ZoomInfo
Connect and close ideal customers using a B2B business contact database and buying signals you can't get anywhere else. Unleash your team's potential with trusted B2B contact data and sales intel. Go-to-market with best-in-class prospecting solutions for sales, marketing, and recruiting. B2B intelligence, deep company insights, and data-driven solutions for accelerating sales, marketing & recruiting go-to-market results. DiscoverOrg is a B2B prospecting tool packed with accurate, deep, fresh, and complete data on your top targets. It’s designed to drive business growth by helping sales, marketing, and recruiting professionals find, connect, and sell more effectively. Define your market. Create buyer and account profiles to align sales and marketing efforts and enable ABM. Identify Top Targets. Find key decision-makers and accounts that fit your Ideal Customer Profile with a few clicks. Prioritize & Predict. Identify, score and rank opportunities by ideal fit and propensity to buy. -
28
Userpilot
Userpilot
Userpilot is an all-in-one platform for Product & UX teams. It combines Product Analytics, In-app Engagement and In-app Surveys to help you increase product adoption through powerful in-app experiences, actionable product analytics and user feedback. Userpilot allows Product, UX, marketing and Customer Success teams to build user onboarding flows, launch product announcements, improve your UX & product adoption, provide self-serve support, and collect feedback in-app , all code-free. It also provides powerful Product Analytics tools (funnels, trends, paths, cohorts) so you can make informed, data-driven product decisions. With its Custom Dashboards, you can build bespoke analytics dashboards by dragging and droping your favorite reports or using a ready-made template. We also provide event autocapture and session replay. Integrations: Mixpanel, Amplitude, Heap, Intercom, Segment, Webhooks, HubSpot, Salesforce.Starting Price: $249 per month -
29
DATAGYM
eForce21
DATAGYM enables data scientists and machine learning experts to label images up to 10x faster. AI-assisted annotation tools reduce manual labeling effort, give you more time to finetune ML models and speed up your go to market of new products. Accelerate your computer vision projects by cutting down data preparation time up to 50%.Starting Price: $19.00/month/user -
30
Kwanzoo
Kwanzoo
Kwanzoo offers AI-powered Go-to-Market (GTM) automation solutions designed to engage 10X more high-intent buyers, boosting your sales pipeline. Our innovative AI GTM technology, combined with our GTM On-Demand service, aggregates buying signals at both person and account levels. It delivers automated, always-on, and personalized message sequences to each prospect via emails, LinkedIn, and phone calls. This approach enhances SDR productivity, reduces sales costs, and drives revenue growth. Kwanzoo’s AI GTM tech de-anonymizes USA site traffic, generating warm leads with complete contact details, including work/personal emails, LinkedIn URLs, and mobile numbers. It also identifies in-market USA-based buyers researching products like yours right now. Additionally, its Account Intelligence feature tracks global company buyers engaging on any website, enabling targeted outreach through emails, LinkedIn, and calls. Our platform serves SMBs, mid-market firms, and large enterprisesStarting Price: $250/month
