Best Eye Tracking Software in Australia

expoze.io

As humans, we are bad at predicting what will capture our attention. Eye-tracking is helpful and can help us analyze what people see, but it is expensive and time-consuming. That’s why we created expoze.io. An online attention prediction platform that delivers actionable results validating designs in real-time to help you get your work noticed. Our platform was built by leading neuro- and data scientists. We believe creators make better decisions if they can predict and understand what really grabs attention. This way, we can assist marketing, UX/UI and CRO professionals in their creative decision-making processes. Data-driven, actionable and reliable insights that help them to get their designs noticed.

Starting Price: €19.99/month

View Software

Hawkeye

Record eye movements, touch events, and audio. Screen recordings alone only give you half the story. With Hawkeye, you can understand the user's thought process. See where they get confused, what draws their attention, and why they perform the actions they do. Understanding user behavior is essential to improving your products. Hawkeye makes it easy to learn from your users and have fun while doing it. Invite participants to complete tests on their own devices, anywhere in the world. This keeps testers in their natural environment and allows you to scale to a large number of participants. Replace clunky hardware sensors with an iPhone or iPad. The Hawkeye iOS app lets you take your research lab on the go. Participants can get set up in less than a minute. Forget about expensive and clunky hardware. Keep participants in their natural environment. Reach participants anywhere in the world.

Starting Price: $39 per month

View Software

Loceye

Upload your digital assets onto the Loceye platform where they will be stored safely in the cloud. Import from any tool via PNG/JPG. Stop worrying about recruiting. Loceye will share your content with real people we have recruited for your experiment based on your requested demographics. Get your results in less than a day. We generate a custom report with Heat Maps and more visualisations, to enrich your presentation and validate your design assumptions. Loceye is a biometric eye tracking platform, which enables your team to design with confidence, optimize digital assets like website content, images, emails, ad creatives, and more to help you achieve the highest visual and emotional impact. We encourage marketers, agencies, market researchers, web designers, UX experts and any other professionals who are engaged in media creation to get real world, pre-launch feedback about how users and customers see and engage with their content.

View Software

VisualEyes

VisualEyes simulates eye-tracking studies and preference tests with a 93% accurate predictive technology. Attention maps are the perfect replacement for five seconds tests and eye-tracking studies. The clarity score can also be a great substitute for a quick preference test. Areas of interest quantify attention inside critical elements and enable quick AB tests. Replace time-consuming eye-tracking studies with attention heatmaps and preference testing with our clarity score. VisualEyes makes it easy to generate user insights with the touch of a button. Oh, and all that within your favorite design tools. Building the right digital product is not easy. Increase your KPIs and your developers’ productivity by testing designs before every release. Fewer iterations mean more love from your team and your users. VisualEyes will help you thrive in the attention economy. In the never-ending fight for customers' attention, be sure to use data to stand out from your competitors.

Starting Price: Free

View Software

CoolTool

Discover and validate what consumers see, think, and feel beyond their conscious control on desktop and mobile. Online webcam eye tracking for identifying where consumers’ attention goes. Online emotion measurement for capturing consumers’ emotional statements during the interaction with digital products. Online implicit tests for uncovering true attitudes and thoughts hidden in the subconscious. Online solutions for remote usability research. We’ve designed the new product UXReality that completely replaces usability labs with a virtual solution. It allows you to do UX research both on desktop and mobile remotely. You get high-quality session recordings and can literally see through the users’ eyes. The solution includes AI-powered webcam eye tracking, emotion measurement, and surveys.

View Software

iMotions

The world’s leading human behavior research tool. The iMotions software is your research solution for any kind of lab research. Whether you are working within behavioral science, doing observations, studying human factors, conducting usability testing or working in a simulation environment, iMotions is your answer. Complete stimuli presentation (images, videos, websites, games, mobile/apps and VR). Integrates and synchronizes all types of sensors (eye tracking, Facial Expression Analysis, electrodermal activity aka GSR, EEG, ECG, EMG). Includes API to import/export transfer data from other sources. Built-in survey tool to add questionnaires to the data set. Live and post markers for annotations and behavioral coding. Complete study editing and analysis using embedded R-scripting to visualize data. Scene and respondent recordings and replay. Build study design by point and click.

Starting Price: $2,900 per year

View Software

Element Human

Replace clunky ad testing with real world engagement. Attention and Emotions at the speed and scale of a click. We provide the science, the tools, and the platform to quickly set up, measure and respond to human behaviours at scale, cost-effectively. We believe that the more we understand the subconscious and conscious drivers of human behaviour, the better our predictions, decisions, and interactions will be. We are a group of science, technology and design experts obsessed with enabling everyday devices to observe and measure how people live their lives. Our consent-based platform enables everyday devices to safely capture and respond to the emotional, memory and thought drivers of human behaviour as people interact with digital experiences. Through 7 years and 2.5 billion data points collected across 89 countries and 40 businesses, we developed a proprietary solution that monitors and understands how our digital experiences shape human behaviours.

Starting Price: $2,014.10 per user

View Software

Lumen

Lumen Research

Lumen combines state of the art eye tracking technology, deployed on the largest attention panels in the world, with cutting edge ad tech capabilities Lumen’s eye tracking tech converts you phone or computer’s webcam into a high quality eye tracking sensor. This enables us to collect passive eye tracking data at scale and speed, both for media valuation and creative tests. Lumen’s predictive models employ advanced machine learning techniques to estimate attention to ads given their viewability characteristics. Lumen’s innovative approach to eye tracking was recently voted a conference favorite at the conference of the prestigious institute of electrical and electronics engineers. Lumen is an attention technology company that uses eye tracking to help brands measure, buy and amplify attention to their marketing.

View Software

Gazepoint

Gazepoint provides affordable solutions for eye tracking, neuromarketing and biometric research. Eye-tracking and biometric testing are paving the way to the future in countless fields and industries, from medicine to marketing, and now you can access the technology you need to join the race at an affordable price. Explore our eye-tracking hardware and software packages, and order yours today to get started. The human gaze holds a lot of information. The direction of our gaze and the movements of our eyes offer insight into what holds our interest, what challenges us, what we like or don’t like, and much more. Eye-tracking technology gives you a way to gather that data, understand it, and utilize it. Read on to learn more, and take advantage of this cutting-edge innovation today with a consumer-priced eye tracking package from Gazepoint.

View Software

GazeRecorder

While conducting various scientific experiments can be rewarding since you can make ground-breaking discoveries, running many of them would not be possible without appropriate tools. However, thanks to the ever growing interest for technology, nowadays it is possible that you can choose from a wide palette of software solutions that can simplify your work. One of them is GazeRecorder. Please note that this program requires you to have a webcam in order to run as intended. Eye tracking technology allows you to see how visitors view your webpage, advertisement, or image. In comparison with conventional eye tracking – that uses specialized technology and invites respondents to labs – GazeRecorder is able to track people’s eyes with their own computers at home. This application features a minimalistic user interface that packs several useful functions, fairly accessible to a large number of users.

View Software

GazeCloudAPI

GazeRecorder

With just a few lines of code, you can install our API into your website or app to start tracking your users’ eyes via WebCam. Register origin domain address of your web page.

View Software

Eyesee

EyeSee

Eye tracking is a unique behavioral research method measuring eye gaze – i.e. the positions and movements of the eye, to show us what the consumers are (or are not!) looking at. Our Eye tracking tests are done remotely, which cuts down costs, saves time, and enables us to conduct studies in over 40 countries globally. Innovate to understand the world’s consumers: go beyond long surveys and focus groups. Remote behavioral testing is 2 times faster and cost-effective, enabling testing on a global scale. Multiple methods ensure the highest predictability. We develop cutting-edge shopper and digital environments. The future of shopping is set for a social revolution. Thanks to its accessibility, social media has quickly become one of the essential business operations for brands. And due to the highly competitive digital arena, growing a brand’s social presence has never been more challenging – from standing out in the clutter and ensuring ads actually trigger the conversion.

View Software

Gaze Intelligence

The Gaze Intelligence Team relies on long-term experience in the field of eye tracking in scientific research and with professionals. Extensive consulting experience gained with one of the leading eye tracking manufacturers - former SMI Sensomotoric Instruments. Pupil Invisible are the most advanced Eye tracking glasses. Thanks to the embedding Artificial Intelligence which offers unique performances such as no adjustments, no calibrations, instant insights and working in all environments. The world’s most professional VR device in every sense, with the human-eye resolution, integrated 100Hz Binocular Eye Tracker, Ultraleap hand tracking, and support for hundreds of applications, including SteamVR content. EyeVido is a unique and affordable cloud platform for productive and cost-effective web/mobile app testing. LiveTrack Lightning is the first affordable 500Hz Eye Tracking solution for laboratory and research.

View Software

EyeQuant

From dynamic social media ads to abandoned shopping carts, understand what users will see, how they’ll move and the actions they will take so you can optimise the complete user experience before going live Gain actionable insights to eliminate guesswork and support creative teams to produce designs that consistently convert. Use as a diagnostic tool to understand which pages are underperforming and identify issues to improve the digital customer journey and boost conversions. Gain instant, objective feedback / pre-performance data through intelligent heat maps on where users look with video ads, animations and motion experiences – to optimise design and increase performance before you launch. Understand which elements create a distraction or compete with each other to improve design and drive conversions.

View Software

Oculid

Use our smartphone eye tracking technology to measure how participants distribute attention when interacting with your digital product, packaging, campaign or brand. Learn about users' behavior by reviewing video replays, heatmaps, clicks, test duration and task completion. Learn about the elements that draw attention and that really matter. Users and consumers can take part in your test using their smartphones in their natural environment. Get reliable data and conduct your remote studies with confidence. Save up to 80% of time and 70% of total investment compared to in-lab testing with the same quality and value. Review and analyze the results instantly on Oculid's platform. Analyse and compare the results between test participants and tasks and create charts based on your selected metrics such as Taps and fixations. See the results from the moment each test participant completes and uploads their results.

Starting Price: €100 per test

View Software

Cognitive3D

The enterprise-grade immersive analytics platform for training managers, designers and researchers. Measure training performance and outcomes with employees. Evaluate compliance to improve safety, reduce injury and errors. Collect distributed insights for CPG, AEC and retail environments. Improve product development workflows to enable rapid insights. Prove out your hypotheses by conducting experiments in VR. Receive scientific accuracy in captured eye-tracking, fixations and biometrics. Get actionable insights from your VR/AR projects today. Today, our technology provides an innovative approach to consumer research, which enables brands to develop better product strategy, and understand consumer behaviors through a unique quantitatively measured platform. Our enterprise workforce customers are defining spatial objectives to conduct training simulations with clearer results to reduce injury, improve safety, and measure efficiency.

View Software

Neurons Predict

Neurons

Predict is an industry-leading eye-tracking AI tool that accurately predicts customer responses such as attention and cognition. With Predict, you can forecast audience attention on your visual assets and in-store layouts with +95% accuracy in a matter of seconds. Predict allows you to just upload and analyze images and videos to test design concepts and optimize them before launching. You can measure on Predict: -Attention. Predict generates heatmaps and fogmaps in an instant to indicate the most attention-grabbing areas in visual assets. -Areas of Interest (AOIs). Predict allows you to draw AOIs around crucial elements of your asset and enable quick analyses of the most important areas. -Image/Video Clarity. This index shows how large a portion of an image draws attention. -Cognitive Demand. This score relates to consumers' emotional reactions, understanding, and ultimately memory of the visuals.

View Software

RealEye

Eye-tracking analysis within 8 hours Eye tracking studies used to cost thousands of dollars and required special hardware tied to labs. Advanced eye-tracking algorithms will allow you to track what people see within ~64px (that's size of a button!)

Starting Price: $59.00/project

View Software

Tobii Pro Sticky

Tobii Pro

Sticky by Tobii Pro is a self-service online platform that combines online survey questions with webcam eye tracking and emotion recognition, making advanced quantitative research simple. With this time and cost-efficient method of integrating eye tracking into your research, you can test large panels of consumers as they view targeted shelves, packs, ads, or webpages from their own computers. For a fraction of the cost of traditional in-person research, the online platform Sticky by Tobii Pro enables large-scale quantitative eye tracking research and emotion recognition as a self-service. Using the participant’s webcam, market researchers gain valuable visual and emotional data on the impact and performance of existing or new designs and placements, for example, in packaging and advertising research. The platform is integrated with online survey engines and panel companies with global reach, enabling a distributed data collection setup and with a quick turnaround time.

View Software

NoldusHub

Noldus

NoldusHub is the brand-new all-in-one research platform for human behavior studies. This software suite will streamline multimodal research from start to finish, providing high-quality data, and insights into human behavior. In order to understand a person’s motivation and emotional state, multimodal research is the way forward! But combining multiple types of measurements can be quite challenging, especially when you use several acquisition tools that have to be calibrated and started. That is exactly why we have developed NoldusHub®. From setting up to connecting all devices, to recording and visualizing results in a clear way, NoldusHub makes multimodal research easy! The entire process is organized and streamlined into one platform, from start to end, saving you valuable time, effort and frustration.

View Software

Eyeris

Driven by excellence, inspired by you. At Eyeris, our technology was inspired by the late-night worker, the caring parent, the aspiring entrepreneur. Keeping every driver in mind, our innovative technology promises to push towards a safer and better road ahead. In-Cabin cameras are the most common sensor used for driver and occupant monitoring. Eyeris AI Software interprets the entire interior scene through these cameras. Allows the ability to collect data from different sensor types to interpret the scene with redundant data for high data accuracy. Innovation in hardware is improving to accommodate and run sophisicated AI software in the most efficient and fastest manner. Our vision-based neural networks provide the richest source of information. Using the latest image sensors, our pre-trained vision AI models understand the entire in-cabin space under the widest range of lighting spectrum.

View Software

Tobii Pro Lab

Tobii Pro

Pro Lab is the eye tracking software designed for conducting experimental research with Tobii Pro hardware. The flexible platform guides and supports the researcher through the entire research workflow, from simple to complex experiments. Tobii Pro Lab constitutes – together with Tobii Pro hardware – a complete solution for researching human behavior. It provides a visual user interface and dedicated software features that efficiently guide and support the researcher through all phases of an eye tracking experiment – from test design and recording to analysis. Designed to facilitate good experimental practice, Pro Lab makes it simple for beginners to get started with eye tracking and offers a large degree of flexibility as you grow your research ambitions. Pro Lab is our dedicated software to work with our screen-based and wearable eye trackers for the most optimal and efficient data streams processing.

View Software

Smart Eye AI-X

Smart Eye

The AI-X is the next generation of Smart Eye’s range of compact and high-performance eye trackers, designed for screen-based (screens up to 24”) eye tracking research within marketing, UX and media. Our experience within the automotive industry has taught us all about the importance of having high performing solutions in a cost-effective way. We have taken this knowledge and our 20 years of experience within eye tracking and put it into the development of the AI-X, making it a high performing eye tracker, perfectly suitable for large studies with many subjects. With AI-X’s small footprint it is very easy to move your studies and research out of the lab and turn it to a portable lab. Simply attach the AI-X to your laptop and take your study to where the participants are. AI-X’s design makes it easy to switch between different projects, screens, and situations.

View Software

Eyezag

Measureing the gaze is a common qualitative research method in the market research sector. Most of the bigger market research companies use this method and often have their own specialized laboratorys. Therefore conducting studies with this method is very money and time consuming and is mostly done in very few selected projects and with very few participants. When analyzing users on websites and user interfaces, visual data are collected in addition to the recording of mouse data. Again, because of the specialized and expensive hardware, the participants have to be in a laboratory. Because of these disproportionaly large costs, eye tracking is not very common in the UI/UX sector.

View Software

eye square

We will help you to better understand your target audience, adjust your product to the user, and improve the conversion of your website or app. Enhance the shopping experience of your customers to create attractive products in an appealing brand environment: online or in-store! We offer the right solution for each of your questions from a highly qualitative understanding of your target group to a large international quantitative evaluation. We provide you with tools to understand the motivations and needs of your customers, both visual and emotional, at every stage in the sales process that most importantly helps you make the sale. In an agile environment, speed and flexibility are in demand, for instance, a UX Quick Check provides prioritised practical recommendations by our experts within a few days.

View Software

SmartGaze

ParallelDots

SmartGaze uses state-of-the-art AI technology to code wearable’s Eye-Tracking videos automatically without compromising on accuracy. Cases for refining package designs, findability levels. Reduce your turnaround time for eye tracking projects from weeks to a few hours cutting down huge amount man-hours. Reduce your all-in costs by disrupting manual coding pipeline of your eye tracking projects' analysis process. You don't have to worry about managing data, reviewing the quality of coding and meeting deadlines for projects anymore. Get the distribution of attention with a color coded heatmap. Get the final view of the respondent’s path and fixations.

View Software

PyGaze

PyGaze offers a platform that is more user-friendly than the currently existing alternatives, when it comes to creating complicated experiments (or other software). From stimulus presentation to eye-tracker communication: everything can be handled by via PyGaze scripting. Of course, we do rely heavily on all the brilliant dependencies (see the links in the first paragraph) and you could do pretty much the same if you were to use each of these independently, but this would require more programming skills and would cost more effort and time than when you would use PyGaze. Apart from this, PyGaze does come with some added functionality. For example, we provide an implementation of a saccade detection algorithm that was specifically designed for online detection (for details, please refer to our paper).

View Software

SeeSo

VisualCamp

SeeSo is an eye tracking software that provides valuable insights into where people are looking and how they are using your app and site. You can even give your users eye control! SeeSo has made eye tracking easy and accessible in education, digital therapeutics, business, and more. Seeso requires no hardware and provides data in real time. Our eye tracking software pinpoints how users are using your app and website so you can target your efforts in exactly the right places without the cumbersome and expensive costs of extra hardware. By utilizing SeeSo’s proprietary visual concentration, you can know how focused users are at any given time during and after their session. Learn more how eye tracking can benefit your app! With SeeSo's eye tracking software and gaze analytics, you can know when users are looking, where they are looking, and for how long all in real-time.

View Software

TrueGaze

VisualCamp

Smartphone and Tablet are enough. As size of digital devices gets smaller, we think eye-tracking should become smaller and lighter. VisualCamp’s VR eye-tracking technology is the world’s first SDK for standalone VR HMD. Based on a light algorithm and broad engine plug-in capability, it has many attractive features. rule based eye-tracking algorithm, VR optimized eye tracker hardware required and using IR camera and LED.

View Software

GazeInsight

GazeRecorder

Our technology turns a simple webcam into a Accurate Eye-Tracker. Advances in machine learning and computer vision, allow us to track eye movements with high precision. You can take your research outside the lab and scale to a large number of participants. Online solutions for remote usability research. It allows you to do UX research both on desktop and mobile remotely. You get high-quality session recordings and see through the users’ eyes. Track consumers’ attention, and get to know your brand perception and marketing communication performance. GazeRecorder is designed to handle any type of content (banners, videos, Live web pages ). You can ask testers across the globe. They only need a computer with a webcam. You will have immediate access to the results. Invite participants to complete tests on their own devices at home. This keeps testers in their natural environment.

View Software

Compare the Top Eye Tracking Software in Australia as of November 2024

What is Eye Tracking Software in Australia?

expoze.io

Hawkeye

Loceye

VisualEyes

CoolTool

iMotions

Element Human

Lumen

Gazepoint

GazeRecorder

GazeCloudAPI

Eyesee

Gaze Intelligence

EyeQuant

Oculid

Cognitive3D

Neurons Predict

RealEye

Tobii Pro Sticky

NoldusHub

Eyeris

Tobii Pro Lab

Smart Eye AI-X

Eyezag

eye square

SmartGaze

PyGaze

SeeSo

TrueGaze

GazeInsight