Audience
Online eye tracking software for companies wanting to know what their customers perceive
About Eyezag
Measureing the gaze is a common qualitative research method in the market research sector. Most of the bigger market research companies use this method and often have their own specialized laboratorys. Therefore conducting studies with this method is very money and time consuming and is mostly done in very few selected projects and with very few participants. When analyzing users on websites and user interfaces, visual data are collected in addition to the recording of mouse data. Again, because of the specialized and expensive hardware, the participants have to be in a laboratory. Because of these disproportionaly large costs, eye tracking is not very common in the UI/UX sector.
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SentiGaze delivers professional gaze tracking using standard webcams. Track eye movement in real time or record sessions for later analysis. Generate heat maps from individual or combined user sessions, overlaying data on websites, applications, images, or video content with live preview options.
Use gaze data to control software and devices, creating pointer-based interfaces for numerous applications. Build accessibility solutions for users who need alternative input methods beyond traditional options.
The technology works without specialized cameras or head stabilization equipment. Proprietary algorithms detect and track eye movement from webcam video with zero physical contact required. Quick calibration adapts the system to any screen size and viewing distance by having users look at designated screen points before each session.
SentiGaze handles both single-user tracking and multi-user aggregate analysis, making it suitable for UX research and accessibility development.
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Company Information
Eyezag
Germany
eyezag.com/eye-tracking/
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