TrueGaze

Gazepoint provides affordable solutions for eye tracking, neuromarketing and biometric research. Eye-tracking and biometric testing are paving the way to the future in countless fields and industries, from medicine to marketing, and now you can access the technology you need to join the race at an affordable price. Explore our eye-tracking hardware and software packages, and order yours today to get started. The human gaze holds a lot of information. The direction of our gaze and the movements of our eyes offer insight into what holds our interest, what challenges us, what we like or don’t like, and much more. Eye-tracking technology gives you a way to gather that data, understand it, and utilize it. Read on to learn more, and take advantage of this cutting-edge innovation today with a consumer-priced eye tracking package from Gazepoint.

Brainsight is an AI-powered predictive attention and eye-tracking platform that helps users understand how visual content will be seen and processed in the critical first moments after exposure, so teams can optimize designs before they go live. You upload an image, video, or URL, and Brainsight instantly produces predictive eye-tracking heatmaps, gaze plots, peekthroughs, and benchmarked metrics such as Attention Score and Clarity Score to show where viewer attention is likely to land and how visually clear key elements are, eliminating guesswork and reducing reliance on costly live user testing. It supports analysis of images, videos, scrolling UX, social and display ads, and YouTube thumbnails, and includes AI-powered insights that highlight overlooked areas and suggest improvements for key messaging, CTAs, and branding. Brand analytics extend predictive attention with AI-driven logo and text tracking to quantify brand visibility and attention over time in video content.