Best Free Conversion Rate Optimization Tools
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Compare the Top Free Conversion Rate Optimization Tools as of December 2025
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What are Free Conversion Rate Optimization Tools?
Conversion rate optimization (CRO) tools help businesses analyze user behavior and run experiments to increase the percentage of visitors who take desired actions, such as making a purchase or signing up for a service. These tools offer features like A/B testing, multivariate testing, heatmaps, funnel analysis, and user behavior tracking to identify friction points in the customer journey. Many CRO platforms integrate with analytics, CRM, and marketing automation software to provide a complete view of performance and customer interactions. They often include personalization capabilities to tailor experiences for different audience segments. By leveraging CRO tools, organizations can improve ROI, enhance user experience, and maximize the value of their website or app traffic. Compare and read user reviews of the best Free Conversion Rate Optimization tools currently available using the table below. This list is updated regularly.
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1
GetResponse
GetResponse
GetResponse provides all-in-one marketing software that empowers marketers, solopreneurs, coaches, creators, and small business owners with affordable, easy-to-use tools for email marketing, marketing automation, and content monetization. With over 25 years of expertise, GetResponse goes beyond email with tools to help grow and engage audiences, create and sell courses, and turn ideas into income. It’s the go-to solution for building a personal brand, selling products and services, and fostering a loyal community.Starting Price: $0 -
2
Ochatbot
Ometrics
Ochatbot’s leading AI chatbot features are designed for ecommerce platforms for Shopify chatbots, BigCommerce chatbots, WooCommerce chatbots and Magento chatbots as well as B2B sales and support chatbot. Lift revenues from 20% to 40% when the shopper engages with Ochatbot and reduce support tickets from 25% to 45%. No code, auto install AI platform. Our Pro and Enterprise plans include an eCommerce Guarantee. Ochatbot engages customers overcoming sales obstacles, providing product recommendations, upselling and cross-selling, abandoned cart, and answering support questions including order tracking. The AI chatbot communicates through NLP textual conversations becoming smarter over time about your products and services. The AI chatbot determines the customers AI Happiness Sentiment, Customer Reaction data along with marketing and sales insights. Ochatbot also comes with 9 conversion optimization tools such as 80+ Leadbots, Offer Sliders, Popups, live chat and more.Starting Price: Free -
3
Hitsteps
Hitsteps
Track visitors and convert them to customers. We do much more than classic web analytics when it comes to your statistics. Watch your visitors as they come from referrals, browse through pages, Trigger your specified actions and goals in funnel, and convert to paid customer. All of your visitors informations and profiles are provided you in a searchable daterange-enabled report. Using Profile Aliasing, If same user login via another device, we identify and attach visits to first and original visitor profile. Knowledge is power. Know what they click on. Stop wasting money with advertisement until you try this! Like classic heatmaps where it show heatmap of most clicked areas of your pages? You're going to love Page Analysis. Identify low performing elements and buttons, see exactly which element in your pages get most and least clicks, pivot until your conversion rate reach to roof.Starting Price: $4.99 per month -
4
Google Analytics
Google
Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place. Google Analytics 4 (GA4) is the latest iteration of Google’s analytics platform, designed to provide a deeper and more comprehensive understanding of user behavior across websites and apps. Built with a privacy-centric approach, GA4 leverages event-based tracking instead of session-based tracking, enabling more flexible and detailed data collection. It offers advanced features like cross-platform tracking, machine learning-powered insights, and predictive analytics to help businesses better understand customer journeys and make data-driven decisions. With improved integration with Google Ads and customizable reporting, GA4 empowers organizations to optimize their marketing strategies while adhering to evolving privacy regulations. -
5
Zoho CRM
Zoho
Zoho CRM delivers a basic and clean interface layout that has a variety of unique features that drive to help lead conversion rates. With an intuitive dashboard, the CRM can run 'macros' to streamline how a lead is contacted and tracked through the process of a sales. Administrators can monitor missed opportunities and best performing agent users, and also make business-impacting decisions using the sales report function.Starting Price: $14.00/month/user -
6
Brevo
Brevo
Say hello to Brevo (formerly Sendinblue) — the platform that helps you build customer relationships across Email, SMS, Chat, and more. The complete toolkit to turn one-time browsers into long-term customers. Connect with contacts directly in their inbox with beautifully designed email campaigns. Send targeted messages that land straight in your customers' pockets. Brevo empowers businesses to build and grow relationships through marketing automation, email campaigns, transactional emails and SMS messages. What makes us different? Brevo is powered by our world-class customer happiness team and we offer pricing plans guaranteed to make you smile. Our platform combines a robust suite of services within a single, user-friendly solution. Happy Sending!Starting Price: €25 per month -
7
HubSpot Marketing Hub
HubSpot
Grow your traffic, convert leads, and prove ROI with HubSpot Marketing Hub. An all-in-one inbound marketing software, HubSpot offers the tools that brands and marketing professionals need to build and launch effective campaigns that help their business get noticed. This includes search engine optimization (SEO), writing blogs & creating web content (CMS), leveraging social media like Facebook, LinkedIn & Twitter, and more. With Marketing Hub, we’ll help your team grow traffic, convert leads, and track your entire funnel in one place. Drag and drop your way to polished landing pages and email templates. Quickly publish blog posts that establish you as an authority on any subject and help you get found online. And you’ll be ready for visitors from any device because your content is responsive right out of the box. Get real-time SEO suggestions, and create a content strategy that adapts to the way modern search works. And much, much more.Starting Price: $50 per month -
8
AWeber
AWeber
AWeber helps entrepreneurs, online stores, and content creators market smarter with simple yet powerful tools. Whether you're building your list or running sales campaigns, AWeber gives you the flexibility to connect with your audience and drive results—without needing technical expertise. Design emails quickly with the help of AI-generated content and an intuitive drag-and-drop editor. Launch landing pages in minutes using built-in forms, ecommerce checkout, and automation triggers—all without a separate website. Create automated journeys based on subscriber actions, tags, or purchases. The visual automation builder lets you add conditional logic, send by time zone, and build multi-path workflows that respond to how your audience behaves. Need help getting started? AWeber’s Done For You Email Marketing option sets up your system—emails, pages, and workflows—in just 7 days, with 30 days of unlimited tweaks. All plans come with a 14-day free trial.Starting Price: $15/month -
9
Smartlook
Smartlook
Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.Starting Price: $39 per month -
10
Capturly
Capturly
Full-scale analytics for your online business. Capturly is focusing on the main driving forces: conversion and retention. We provide all the required data for you simply and intelligibly to make the best business decisions possible. Find out which sections of your website attracts your visitors or what they miss. Make better decisions based on real user interactions. Get your business headed in the right direction. With Capturly’s web analytics platform, you can notice important trends as soon as they happen. All your web analytic metrics are at your fingertips. Product analytics helps you to understand how your visitors engage with your website. Get real business insights easily by collecting every data that matters at one place. Watch and analyze recordings of how your visitors are using your website. Find out which features and contents are grabbing their attention. It’s your first step towards conversion rate optimization!Starting Price: $29 per month -
11
TWIPLA
TWIPLA
Learn more at TWIPLA.com. • Identify your site’s weak spots by analyzing visitor behavior via heatmaps, events, session replays, and funnels, as well as a survey tool. • A complete web analytics solution trusted worldwide with 2.5 million installs, offering unique feature set combinations that remove data silos. • Stop guessing; get real-time analysis of your web presence with instant, unsampled site KPIs - all presented in an intuitive interface. • Stop losing data, protect your visitors from data theft and reveal up to 4x more traffic you wouldn’t see otherwise using our innovative cookieless and consentless tracking technology. Choose a world-leading suite with everything needed to optimize web performance. You don't need a cookie banner anymore. Finally get the full analytics picture of your site with the only solution that doesn’t require visitor consent - you’ll be surprised how much data you were missing before.Starting Price: $2.39 per month -
12
Landbot.io
Landbot
Landbot.io is a no-code chatbot platform that empowers businesses to build frictionless conversational experiences from end-to-end. Turning conversations into profitable outcomes, Landbot helps Marketing, Operations, and Customer Service teams triple their efficiency and cut operating costs by 30% or more. Whether it's for WhatsApp, Web, or Messenger, anyone can create automated chatbot flows to better engage customers and increase conversion rates. Landbot is also leveraging recent advancements in AI and ChatGPT to help make the chatbot building experience even more accessible, combining the no-code capabilities of Landbot with other Large Language Models.Starting Price: $45 per month -
13
Plerdy
Plerdy
Plerdy - Multifunctional SaaS solution for an improvement of conversion on websites. - Heatmaps - we see exactly where the clicks were on the website. All clicks on the website are recorded and displayed in real time. Which helps to understand how users behave on the website. - Popup smart forms - you can quickly create and show on the website different pop-up forms without developers and designer. Examples: The pop-up form for collecting leads from the website. Offer to the users when they abandon their shopping cart. - SEO-alerts - tool that continuously analyzes your website SEO factors to provide regular notifications on changes. Checks keywords, titles, tags and attributes to define what can be optimized. Provides both aggregated and on-page statistics to evaluate your web resource.Starting Price: 29$/month -
14
Convertful
Convertful
The all-in-one tool to convert your visitors into leads and sales. Any data you needed and automatically collect data. The part of the screen where the form should appear. Boost conversion by adding the eye-catching form animation effects. Adding classes and styling it with custom CSS, adding Retargeting Pixels JavaScript and others. Apart from Surveys and Quizzes, create any sequences you can imagine! Offer 3-4 up-sells in a row? Easily! Learn more about your visitors by showing on-site surveys. Make personalized on-site/email offers based on the answers. Create a sequence of screens, that asks questions and provides different results based on the answers. Offer a personalized, most relevant solution or Case Study for your visitors to skyrocket the sales. Break the standard 'show a form' pattern and increase conversion rates by prepending the form with an introductory yes/no question.Starting Price: $9.00 per month -
15
Sitejabber
Sitejabber
Sitejabber is an AI-powered reviews destination where millions of buyers and businesses worldwide come together. We drive smart purchasing decisions by enabling users to find and leave feedback on brands and their products. Meanwhile, businesses use our Jabio technology platform to amplify their reach, reputation, and revenues by sourcing and publishing reviews across multiple sites and channels. The result is online transparency for all, with connections based on trust and confidence. Jabio is an AI-powered all-in-one platform for collecting, monitoring, and distributing reviews – everywhere. When it comes to business success, the sky's the limit. Fuel your growth with the Jabio platform – and get the tools and strategies you need to make it happen. Better reviews and reputation management await – whether you’re a small business, large-scale enterprise, or somewhere in between.Starting Price: $49 per month -
16
WiserNotify
WiserNotify
Every day your website is visited by hundreds of people, and yet only a few take action on what you are offering. No matter how much technology transforms, we still need social proof to be assured. With Wiser Notify , we came up with a quick and easy solution to help your website visitors build trust in what you offer. With a mission to create sales-boosting effective marketing solutions for successful e-commerce businesses, Wiser Notify turns consumer psychology into digital solutions. Offering social proof & FOMO marketing solutions that will help you catch the attention of potential customers, Wiser Notify assists you in thriving sales and builds better credibility. Generate trust and gain popularity by showing recent actions like sales, sign-ups and subscriptions on your site.Starting Price: $10 per month -
17
ProofBoss
ProofBoss
Skyrocket conversions, increase leads and sales in minutes with ProofBoss! Create authentic urgency and build trust by showing your visitors what's going on in your website. Easy Setup & Integration on any website. Turn your website into a busy and exciting place for buyer action to be persuaded. Let your visitors understand that at this party, they are not the only ones. It's hard to know exactly how "hot" a website is. ProofBoss helps make the online experience of your customers insightful and compelling. By highlighting the latest orders, product reviews, and a range of other client behaviors on your website, ProofBoss significantly increases conversions. It takes just 2 minutes to add ProofBoss and it will auto-detect new signups to display!Starting Price: $7 per month -
18
Reviewshake
Reviewshake
Reviewshake makes it easy to generate new reviews, and then manage, market and analyze them from one place. We make it as easy as possible for your customer to leave their review, by taking them to the precise place where they can write a review. This is important because the easier it is for them, the more reviews you get. A link that you can give customers or share on social media to start generating reviews - they simply select a site based on where you want reviews. Send an email or SMS to your customers asking them for feedback, individually, by uploading a CSV or fully automated. One place for you and your team to manage reviews. Real-time review notifications, so you never miss a review. Manage review responses from one place, with response templates. Build the ultimate social proof, showing off your reviews with embeddable widgets.Starting Price: $39 per month -
19
ProveSource
Configo LTD
Increase your conversions with social proof. 18,000 websites use ProveSource to increase trust, credibility, conversions and sales using social proof. Launch smart, attractive and converting social proof notifications on your website or online store. Have you ever been even more excited to try a new restaurant because you see it’s busy and popular? Well, same goes for your website. It’s hard to tell how “hot” a website is. ProveSource makes your customers’ online experience as informative and compelling as visiting a real place. ProveSource increases conversions by highlighting recent orders, product reviews, and a variety of other customer behaviors on your website. ProveSource is a no-brainer for increasing your conversions. Start converting your visitors to customers today! -
20
Flowpoint
Flowpoint.ai
Flowpoint is a platform designed to enhance website intelligence by allowing businesses to automate complex workflows using AI agents. It provides no-code tools to create and deploy agentic systems that can handle tasks like website analytics, content evaluation, SEO optimization, and website performance analysis. Flowpoint's AI agents can also create end-to-end website components, improve accessibility, and generate custom reports. With easy integration into existing workflows, businesses can boost their website ROI by automating repetitive tasks and gaining actionable insights, all without requiring coding skills.Starting Price: $9 per month -
21
Swiftype
Swiftype
Swiftype Site Search offers businesses and their audience a flexible and fast site search experience. With Swiftype Site Search, businesses can add a search feature to their website to help customers, readers and followers find highly relevant results. The solution can be adapted to a business' specific needs--whether it's an online store looking to increase conversion rates or an online publication seeking to boost engagement.Starting Price: $299.00/month -
22
Picreel
ProProfs
Picreel is an advanced and easy-to-use popup builder that helps businesses convert website visitors into customers. Its advanced targeting and segmentation capabilities allow users to create custom popups, including exit and mobile popups, using the intuitive drag-and-drop popup builder. Picreel is a powerful lead generation tool that aids businesses in getting quality leads through creative popups and achieving maximum results using A/B testing. By capturing visitors' attention and driving them towards specific actions, businesses can boost their website's conversion rate and increase sales.Starting Price: $9.99/month -
23
Crazy Egg
Crazy Egg
Make your website better. Instantly. Understand the customer journey with Snapshots, Heatmaps and Recordings. Use our visual reports and individual session recordings to get to know your website visitors - where they're coming from, where they're navigating to, and where they're getting stuck - so you can make design changes with confidence. Make data-backed decisions that will impact your bottom line over time. With Crazy Egg A/B Testing, know with certainty you picked the correct content placement, color, image, or copy, so you can turn more visitors into customers. Create or modify content without the need for a developer! Our editing tools allow you to change the styles of elements like colors and fonts, or even hide them. Once you're ready, you can publish changes directly to your website. We’re here to help you improve what's working on your website, fix what isn't, and test new ideas.Starting Price: $24 per month -
24
ReferralCandy
ReferralCandy.com
Grow your sales through word-of-mouth marketing! Reward your customers for referrals and watch the sales and shares roll in. ReferralCandy connects instantly with popular ecommerce platforms (Shopify, WooCommerce, BigCommerce, Magento) or choose custom API and advanced integrations. ReferralCandy also integrates with other marketing tools such as AdRoll, Mailchimp, Google Analytics, ReCharge, Fomo or Chargebee and many others.Starting Price: $49/month + commission on referral sales -
25
Canecto
Canecto
Automate your Web Analytics. Canecto is the smart alternative to hiring a digital agency or doing analytics yourself. Understand how your site generates business to you, and what your best improvement options are: - Advice on your best site improvement options - Suggestions on how to increase conversions - Basis statistic on your site's performance You do not need to spend time on web analytics or need to learn complicated tools. Advice, recommendations, insights and data You will get a web consultancy report that tells you what options you have to get more conversions. The report gives you specific advice on how to improve your site, backed with data. In this way, you do not need to have an analytics skillset or outsource core elements of your company. Canecto makes you drive your business in a true data-driven manner.Starting Price: $14.00/month -
26
Socital
Market Analytics Technology Ltd
Convert anonymous visitors to paying customers with personalized onsite campaigns and exit-intent popups. Reduce cart abandonment with smart recommendations. Multiple exit-intent popups. Welcome Popups with 18 targeting rules. Cart abandonment solutions. Seasonal campaigns on-site without coding. CTAs with Facebook, Linkedin, Google & Twitter buttons. Multiple campaign templates. Personalized recommendations with 18% average conversion. Sign-up for free now!Starting Price: $26.00 per month -
27
Airgrow
Airgrow
Airgrow automatically collects user actions within your website and recommends actions for improving the conversion rate of your eCommerce or SaaS business. Airgrow will automatically collect all user actions. All you have to do is to choose which of them become part of the conversion funnel. Target your advertising to the visitors who convert best. Airgrow will analyze your traffic and show you which users to target - by geography, by device type, by browser, and by operating system. Airgrow will show you which users convert worst and at what stages. Offer them incentives automatically and improve conversion rates directly from Airgrow. Increase your investments in the most effective marketing channels and terminate the least efficient. Use the Traffic Analyzer feature to see which channels work well and which do not. Implement viral loops, run campaigns, and announce special offers to boost engagement. You can compare retention by cohorts and registration dates.Starting Price: $30 per month -
28
Useberry
Useberry
Useberry is a comprehensive UX research platform that enables product teams to build better digital products more efficiently. It offers a variety of research methods, including prototype testing, website usability testing, and access to a participant pool with over 100 targeting attributes across 34 countries. The platform integrates seamlessly with popular prototyping and design tools, allowing users to set tasks, validate assumptions, and progress confidently. Useberry provides powerful insights through features like click tracking, user flows, and recordings, which capture user interactions, including mouse movements, face, voice, and screen activity. The platform supports various testing methods such as single task, open analytics, first click, five-second tests, online surveys, card sorting, tree testing, preference testing, and randomization.Starting Price: $67 per month -
29
Elevar
Elevar
Elevar empowers Shopify brands using Google Analytics & Google Tag Manager to scale faster. How? With a trustworthy data layer, visual analytics, tag error monitoring, and now server side tagging with Facebook Conversion API. Before you can analyze and optimize, you need a solid data foundation in place. Elevar turns complex implementations – like a data layer or FB Conversion API setup – into simple 1-click implementations. Stuck viewing the same basic reports in Google Analytics, but yearning for more meaningful insights to improve your conversion rate? Our Chrome Extension allows non-technical users to point-and-click their way to add custom user behavior event tracking. You can then analyze this data in Elevar or Google Analytics. Need your marketing pixels (aka tags) to just “work” with proper attribution? Broken or inaccurate conversion data is expensive.Starting Price: $50 per month -
30
Growave
Growave
Growave is the all-in-one marketing platform that helps Shopify brands reach their audience, engage users and increase conversions with ease. Take your social proof to the next level to increase conversion rates. Double your repeat sales, reduce cart abandonment, and improve retention. Engage with customers effectively and let them promote your brand. Growave extends your marketing with powerful tools for photo reviews, wishlists, loyalty programs, referrals, and UGC. Collect reviews on autopilot. Showcase reviews across channels: website, social, Google search, Google Shopping. Increase repeat purchases, turn your customers into loyal advocates, give your best customers the VIP treatments. Reduce cart abandonment and send targeted emails to fulfill sales from customers who showed intent to buy. Use the power of Instagram and UGC to convert your store visitors into customers.Starting Price: $29.99 per month
