WizRuleWizSoft
|
||||||
Related Products
|
||||||
About
UTMGuard is a tool that connects with your Google Analytics 4 account and scans your tracking setup to quickly detect broken, malformed, or inconsistent UTM parameters that are corrupting your campaign attribution. In about 60 seconds, UTMGuard runs dozens of rule-based checks on parameters, flagging issues such as organic traffic incorrectly tagged with UTM parameters (which compromises SEO vs. paid traffic differentiation), invalid source-medium combinations, inconsistent naming conventions (case sensitivity, naming disparities), missing parameters, or internal links carrying UTM tags that distort analytics data. UTMGuard generates clear audit reports showing exactly which links or sessions are impacted, and provides guidance on how to correct or standardize tagging practices. By catching these errors early and enforcing consistent parameter rules, the tool helps preserve data integrity, ensuring your marketing spend attribution remains accurate and decisions based on GA4 reports.
|
About
WizRule, data auditing, automatically reveals patterns in the data under analysis and points at cases deviating from these patterns as suspected errors or frauds. A suspected fraud or error is defined as a case that deviates from valid patterns. WizRule is used by auditors, fraud examiners, forensic investigators, data-quality managers. One of their main tasks is revealing fraudulent cases and errors in data. WizRule can help in carrying out this task. WizRule is a data-auditing tool based on data mining technology. It performs an analysis of the data revealing inconsistencies and "strange" cases to be investigated. WizRule works automatically – the user just selects the data and WizRule does the analysis. WizRule checks all the relationships among the values within the various fields and reports unexpected and unlikely cases. WizRule reveals fraudulent cases missed by the standard auditing tools.
|
|||||
Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
|
Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
|
|||||
Audience
Marketers, agencies, and businesses looking for a solution to maintain clean, reliable UTM tracking to accurately attribute campaigns and prevent wasted budget due to tracking errors
|
Audience
Auditors, risk managers, fraud examiners, forensic investigators, e-commerce, finance managers, insurance companies.
|
|||||
Support
Phone Support
24/7 Live Support
Online
|
Support
Phone Support
24/7 Live Support
Online
|
|||||
API
Offers API
|
API
Offers API
|
|||||
Screenshots and Videos |
Screenshots and Videos |
|||||
Pricing
$15 per month
Free Version
Free Trial
|
Pricing
one time licensing fee
Free Version
Free Trial
|
|||||
Reviews/
|
Reviews/
|
|||||
Training
Documentation
Webinars
Live Online
In Person
|
Training
Documentation
Webinars
Live Online
In Person
|
|||||
Company InformationUTMGuard
United States
www.utmguard.com
|
Company InformationWizSoft
Founded: 1983
Israel
www.wizsoft.com/wizrule/
|
|||||
Alternatives |
Alternatives |
|||||
|
|
|
|||||
|
|
|
|||||
|
|
||||||
|
|
||||||
Categories |
Categories |
|||||
Audit Features
Alerts / Notifications
Audit Planning
Compliance Management
Dashboard
Exceptions Management
Forms Management
Issue Management
Mobile Access
Multi-Year Planning
Risk Assessment
Workflow Management
Fraud Detection Features
Access Security Management
Check Fraud Monitoring
Custom Fraud Parameters
For Banking
For Crypto
For eCommerce
For Insurance Industry
Internal Fraud Monitoring
Investigator Notes
Pattern Recognition
Transaction Approval
|
||||||
Integrations
Google Analytics
Google Sheets
Microsoft Excel
|
||||||
|
|
|