WizRule

WizRule

WizSoft
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+

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About

UTMGuard is a tool that connects with your Google Analytics 4 account and scans your tracking setup to quickly detect broken, malformed, or inconsistent UTM parameters that are corrupting your campaign attribution. In about 60 seconds, UTMGuard runs dozens of rule-based checks on parameters, flagging issues such as organic traffic incorrectly tagged with UTM parameters (which compromises SEO vs. paid traffic differentiation), invalid source-medium combinations, inconsistent naming conventions (case sensitivity, naming disparities), missing parameters, or internal links carrying UTM tags that distort analytics data. UTMGuard generates clear audit reports showing exactly which links or sessions are impacted, and provides guidance on how to correct or standardize tagging practices. By catching these errors early and enforcing consistent parameter rules, the tool helps preserve data integrity, ensuring your marketing spend attribution remains accurate and decisions based on GA4 reports.

About

WizRule, data auditing, automatically reveals patterns in the data under analysis and points at cases deviating from these patterns as suspected errors or frauds. A suspected fraud or error is defined as a case that deviates from valid patterns. WizRule is used by auditors, fraud examiners, forensic investigators, data-quality managers. One of their main tasks is revealing fraudulent cases and errors in data. WizRule can help in carrying out this task. WizRule is a data-auditing tool based on data mining technology. It performs an analysis of the data revealing inconsistencies and "strange" cases to be investigated. WizRule works automatically – the user just selects the data and WizRule does the analysis. WizRule checks all the relationships among the values within the various fields and reports unexpected and unlikely cases. WizRule reveals fraudulent cases missed by the standard auditing tools.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Marketers, agencies, and businesses looking for a solution to maintain clean, reliable UTM tracking to accurately attribute campaigns and prevent wasted budget due to tracking errors

Audience

Auditors, risk managers, fraud examiners, forensic investigators, e-commerce, finance managers, insurance companies.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$15 per month
Free Version
Free Trial

Pricing

one time licensing fee
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

UTMGuard
United States
www.utmguard.com

Company Information

WizSoft
Founded: 1983
Israel
www.wizsoft.com/wizrule/

Alternatives

Alternatives

CampaignTrackly

CampaignTrackly

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NetMap

NetMap

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PowerShellGet

PowerShellGet

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WizWhy

WizWhy

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aiReflex

aiReflex

Fraud.com

Categories

Categories

Audit Features

Alerts / Notifications
Audit Planning
Compliance Management
Dashboard
Exceptions Management
Forms Management
Issue Management
Mobile Access
Multi-Year Planning
Risk Assessment
Workflow Management

Fraud Detection Features

Access Security Management
Check Fraud Monitoring
Custom Fraud Parameters
For Banking
For Crypto
For eCommerce
For Insurance Industry
Internal Fraud Monitoring
Investigator Notes
Pattern Recognition
Transaction Approval

Integrations

Google Analytics
Google Sheets
Microsoft Excel

Integrations

Google Analytics
Google Sheets
Microsoft Excel
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