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About

UTM Mind is an AI-powered UTM link management and governance platform designed to help marketing teams create, standardize, and validate tracking URLs across campaigns, eliminating the need for manual spreadsheets and error-prone processes. It uses a conversational AI agent that allows users to describe campaigns in plain English, automatically generating UTM templates, building links, enforcing naming conventions, and syncing tracking parameters directly to advertising platforms such as Google Ads, Meta Ads, TikTok Ads, and Campaign Manager 360. It centralizes the entire lifecycle of UTM management, from defining standardized naming rules and attributes to generating validated links in bulk and distributing them across teams or exporting them to tools like Google Sheets. UTM Mind includes a rules-based validation engine that prevents incorrect or inconsistent parameters, ensuring that every link follows predefined conventions and eliminating issues like duplicate sources.

About

Nexoya is an AI-powered SaaS platform that helps mid-sized to large companies optimize digital marketing campaigns across multiple channels. By integrating with over 40 tools like Google Ads, Meta, LinkedIn and TikTok. Nexoya analyzes millions of data points daily to provide budget optimization proposals in order to help marketers achieve the highest return on ad spend. Designed for marketing teams, the platform predicts campaign performance, reallocates budgets to maximize ROAS and delivers actionable insights. With the new Scenario Simulation feature, users can forecast the impact of budget changes on campaign performance, spot the saturation of their advertising portfolio at early stages and plan their marketing budget more effectively.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Marketing teams and agencies that need an AI-driven platform to automate UTM tracking, ensure consistent attribution, and improve campaign performance analysis

Audience

Marketing Teams

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$15 per month
Free Version
Free Trial

Pricing

€ 600 per month
We offer "Starter" and "Premium" packages.
The prices depend on your package, your contract duration and your monthly ad spend.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • I can easily track my KPIs and budget, the team is great advice too!
  • I am not from a data background and I found the tool very intuitive, the team also helped me use it!

Cons

  • No cons, the results are great and the team is very supportive!
  • I do not have any cons for now, the tool is very powerful!

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

UTM Mind
United States
www.utmmind.com

Company Information

Nexoya
Founded: 2018
Switzerland
www.nexoya.com

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PlugCMO

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AB180

Categories

Categories

Channel Management Features

Campaign Management
Channel Analytics
Incentive Management
Inventory Control
Lead Management
Opportunity Management
Order Management
Partner Management
Product Management
Reseller Management

Marketing Analytics Features

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Automation Features

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Predictive Analytics Features

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Integrations

Google Ads
Google Analytics
Meta Ads
Adobe Analytics
BL.INK
Bing
Criteo
Google Display & Video 360
Google Pay
HubSpot CRM
Instagram
LinkedIn
MailXpert
Mailchimp
Pinterest
SAP Marketing Cloud
Salesforce
Semrush
TikTok
YouTube

Integrations

Google Ads
Google Analytics
Meta Ads
Adobe Analytics
BL.INK
Bing
Criteo
Google Display & Video 360
Google Pay
HubSpot CRM
Instagram
LinkedIn
MailXpert
Mailchimp
Pinterest
SAP Marketing Cloud
Salesforce
Semrush
TikTok
YouTube
Claim UTM Mind and update features and information
Claim UTM Mind and update features and information
Claim Nexoya and update features and information
Claim Nexoya and update features and information