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About

TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies: Attribution: a factual, granular analysis of touchpoints to understand the user journeys. Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish? Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution. On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue

About

Digital channels are increasingly growing, becoming more and more hybrid. To deliver a seamless integrated and automated bank experience, hence, omnichannel marketing strategies must be supported by the most advanced technology. One to One Omnia is the WinWebServer (WWS) module for the planning and editing of marketing and customer relations campaigns, starting from a centralized control panel with the possibility of diversifying and personalizing messages and services, not only across the self-service channel but on all active touchpoints. The various modules of One to One application allow to deploy segmentation, to manage the multimedia library, to devise multimedia campaigns including texts, graphics, images and videos, set up campaigns and publish them on predefined channels. The solution’s practical and functional approach makes it possible to oversee all the stages of a marketing campaign development in a simple and effective way.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Digital advertisers

Audience

Financial companies searching for a solution to deliver an integrated and automated bank experience

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

1500€/month
Basic
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 5.0 / 5
ease 4.0 / 5
features 4.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • At ShowroomprivĂ©, we use TrackAd to help us identify potentially fraudulent leads and sales claimed by our affiliates. The platform makes the analysis quick and straightforward, which saves us a significant amount of time when reviewing transactions. More importantly, it helps us identify conversions that should not be validated, allowing us to avoid paying commissions on fraudulent or invalid transactions. It has become a useful part of the way we monitor and manage our affiliate activity.

Cons

  • We have recently identified some new types of fraudulent behavior that are not yet automatically detected by TrackAd. However, we have started working with their team to explore potential solutions and see how these cases could be identified in the future.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

TrackAd
Founded: 2015
France
www.trackad.ai/

Company Information

Auriga
United States
www.aurigaspa.com/en/banking/products-and-solutions/bank-marketing-digital-signage/wws-onetoone-omnia/

Alternatives

Alternatives

Acquigo

Acquigo

Xerago
ROIVENUE

ROIVENUE

ROIVENUE™
Segments

Segments

Tresl

Categories

Categories

Marketing Analytics Features

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Campaign Management Features

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Attribution Features

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Integrations

Adobe Analytics
Awin
Connexity
Daisycon
Eulerian
Facebook
Google Ads
Google Analytics
Google Marketing Platform
Instagram
LinkedIn
RTB House
Rakuten LinkShare
Salesforce
Slack
Snapchat
Telegram
Tradedoubler
YouTube
trivago

Integrations

Adobe Analytics
Awin
Connexity
Daisycon
Eulerian
Facebook
Google Ads
Google Analytics
Google Marketing Platform
Instagram
LinkedIn
RTB House
Rakuten LinkShare
Salesforce
Slack
Snapchat
Telegram
Tradedoubler
YouTube
trivago
Claim TrackAd and update features and information
Claim TrackAd and update features and information
Claim WWS One to One and update features and information
Claim WWS One to One and update features and information