WWS One to OneAuriga
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Related Products
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About
TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies:
Attribution: a factual, granular analysis of touchpoints to understand the user journeys.
Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish?
Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution.
On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue
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About
Digital channels are increasingly growing, becoming more and more hybrid. To deliver a seamless integrated and automated bank experience, hence, omnichannel marketing strategies must be supported by the most advanced technology. One to One Omnia is the WinWebServer (WWS) module for the planning and editing of marketing and customer relations campaigns, starting from a centralized control panel with the possibility of diversifying and personalizing messages and services, not only across the self-service channel but on all active touchpoints. The various modules of One to One application allow to deploy segmentation, to manage the multimedia library, to devise multimedia campaigns including texts, graphics, images and videos, set up campaigns and publish them on predefined channels. The solution’s practical and functional approach makes it possible to oversee all the stages of a marketing campaign development in a simple and effective way.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Digital advertisers
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Audience
Financial companies searching for a solution to deliver an integrated and automated bank experience
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
1500€/month
Basic
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Pros & Cons from Real UsersPros
Cons
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationTrackAd
Founded: 2015
France
www.trackad.ai/
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Company InformationAuriga
United States
www.aurigaspa.com/en/banking/products-and-solutions/bank-marketing-digital-signage/wws-onetoone-omnia/
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Categories |
Categories |
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Marketing Analytics Features
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Campaign Management Features
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Marketing Attribution Features
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
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Integrations
Adobe Analytics
Awin
Connexity
Daisycon
Eulerian
Facebook
Google Ads
Google Analytics
Google Marketing Platform
Instagram
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Integrations
Adobe Analytics
Awin
Connexity
Daisycon
Eulerian
Facebook
Google Ads
Google Analytics
Google Marketing Platform
Instagram
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