Informa TechTarget Priority Engine vs. ZoomInfo Comparison


Informa TechTarget Priority Engine Informa TechTarget	ZoomInfo	+	+
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		Related Products D&B Connect Realize the true potential of your first-party data. D&B Connect is a customizable, self-service master data management solution built to scale. Eliminate data silos across the organization and bring all your data together using the D&B Connect family of products. Benchmark, cleanse, and enrich your data using our database of hundreds of millions of records. The result is an interconnected, single source of truth that empowers your teams to make more confident business decisions. Drive growth and reduce risk with data you can trust. With a clean, complete data foundation, your sales and marketing teams can align territories with a full view of account relationships. Reduce internal conflict and confusion over incomplete or bad data. Strengthen segmentation and targeting. Increase personalization and the quality/quantity of marketing-sourced leads. Improve accuracy of reporting and ROI analysis. 188 Ratings Visit Website Pipedrive Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite sales tasks in one workspace. Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier. 10,536 Ratings Visit Website D&B Hoovers D&B Hoovers is a sales intelligence and revenue workflow platform that helps sales and revenue teams identify, prioritize, and act on buying signals. By combining trusted company and contact data with buyer intent, website engagement, trigger events, business insights, and AI-powered assistance, D&B Hoovers helps organizations uncover opportunities sooner and engage prospects with greater relevance. Teams can discover new accounts, identify decision-makers, monitor market activity, and focus on the opportunities most likely to drive revenue. Backed by the Dun & Bradstreet Data Cloud, D&B Hoovers provides extensive company and contact intelligence, account-based prospecting capabilities, ideal customer profile analysis, and total addressable market insights. Advanced search and segmentation tools help sales and marketing teams build targeted prospect lists and prioritize outreach efforts. D&B Hoovers also delivers valuable context for customer engagement, including company news, corporate family structures, financial information, technology insights, industry intelligence, and real-time business triggers. Intent data and account signals help teams engage potential buyers at the right time with more informed and personalized outreach. With integrations across CRM and sales workflows, D&B Hoovers helps organizations improve productivity, reduce research time, accelerate pipeline development, and drive more effective revenue growth strategies. 1,201 Ratings Visit Website Visual Visitor AI Sales Rep with Person-Level Website Identification Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour. Lower Funnel, Higher Value Leads Using our advanced WebID +Person identification technology, we uncover and identify the most engaged visitors to your site. - 40 points of data about each prospect, including first name, last name, email address, and more. - Engaged, But Anonymous: These prospects are conducting online research but haven’t met with your sales team yet. - These visitors are deep in your sales funnel, spending time on your key ‘buying pages’ but remaining unknown to you. - Our AI Sales Rep identifies and gently engages with these visitors, influencing them to express interest. This is 100% automated. Leverage the power of AI to turn your website visitors into meeting-ready leads effortlessly. 251 Ratings Visit Website Creatio Creatio is an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, workflows, or scale. Built for midsize and large organizations, it combines best-in-class CRM across sales, marketing, and service with an AI-native, no-code engine that lets business teams automate workflows, deploy AI agents, and adapt processes without developer dependency. The platform includes Creatio Business Studio for building applications and AI agents using natural language and visual designers, and Creatio AI Studio — a dedicated environment for managing the full enterprise agent lifecycle, from building and deploying to governing and optimizing agents at scale. The AI CRM suite covers Marketing, Sales, and Service, each with embedded AI agents that handle routine tasks autonomously so teams can focus on higher-value work. Creatio's Unlimited Enterprise model removes per-seat, per-agent, and per-workflow pricing constraints entirely — the more your people and AI agents do together, the more value you get, without the cost scaling with it. The platform supports industry-specific deployments across 20+ verticals including financial services, manufacturing, high-tech, and public sector, backed by 700+ marketplace add-ons and a global network of 500+ partners. Recognized as a Leader and Strong Performer across multiple Gartner and Forrester reports, Creatio serves thousands of customers in 100+ countries. 586 Ratings Visit Website Plauti For Salesforce and Microsoft Dynamics 365 CE teams who want to run reports, automation and AI only on data they can trust, Plauti is the native data-quality platform that diagnoses, cleans and makes data actionable without it ever leaving the CRM. Unlike bolt-on tools that export your data or native features that stop at detection, Plauti gives configurable, governed control across Salesforce and Dynamics — so the AI, analytics, and revenue engine on top can finally trust the data underneath. 124 Ratings Visit Website Portal Wholesale CRM Portal Wholesale is a wholesale sales platform built specifically for fashion and B2B wholesale teams, combining a wholesale CRM, order management system, meeting scheduler, and retail buyer marketplace into one unified platform. Designed around the real workflows of wholesale sales reps and showroom teams, Portal Wholesale helps brands manage accounts, pipelines, orders, seasonal linesheets, outreach, and buyer relationships without relying on spreadsheets or disconnected tools. The platform allows sales teams to work directly from Gmail using a built-in CRM extension that automatically syncs emails, tracks conversations, shares linesheets, and logs activity into the CRM in real time. Portal Wholesale also includes scheduling tools optimized for fashion markets and trade shows, allowing teams to coordinate appointments, showroom visits, and buyer meetings with built-in booking rules and availability management. Visit Website CrankWheel Share your screen instantly while on a phone call with CrankWheel, for an engaging presentation. Send a link by text message, WhatsApp or email and the viewer can view it in any browser, on any device without installing anything. Designed for ease of use, CrankWheel is the best solution for sharing a screen with customers for business deals. CrankWheel is used to complement calls by insurance agents, mortgage advisors, solar advisors, digital agencies, educators and customer support specialists. Close deals on the first call! We show you whether they're paying attention. Over 50,000 users share their screen effortlessly with any prospect no matter their technical skill or device choice using our Chrome Extension. CrankWheel works over bad network connections, on obscure devices and old browsers. Mac, PC, iOS, Android, Internet Explorer, Blackberries - it always works! 229 Ratings Visit Website 11x 11x is building the autonomous digital workforce for GTM teams to accelerate growth. With two digital workers live today, 11x helps sales, marketing, and growth teams create, qualify, and convert pipeline across every channel in one unified platform. Alice is the outbound digital worker creating demand. She runs your full outbound motion in one workflow from prospecting to enrichment to multi-channel engagement and booking meetings on autopilot. Julian is an inbound digital worker capturing demand 24/7. He handles discovery, qualifies leads, and books meetings across phone, chat, SMS, email, and WhatsApp. Inbound intent is converted into qualified pipeline instantly. Trusted by teams worldwide, from high-growth startups to large enterprises, including Xerox, UST, Gupshup, Sage, Checkr, Armanino, and Rho. Backed by a16z and Benchmark, 11x is automating GTM workflows so humans can focus on what they do best: creating, innovating, and building relationships. 70 Ratings Visit Website NetNut Get ready to experience unmatched control and insights with our user-friendly dashboard tailored to your needs. Monitor and adjust your proxies with just a few clicks. Track your usage and performance with detailed statistics. Our team is devoted to providing customers with proxy solutions tailored for each particular use case. Based on your objectives, a dedicated account manager will allocate fully optimized proxy pools and assist you throughout the proxy configuration process. NetNut’s architecture is unique in its ability to provide residential IPs with one-hop ISP connectivity. Our residential proxy network transparently performs load balancing to connect you to the destination URL, ensuring complete anonymity and high speed. 541 Ratings Visit Website
About Priority Engine™ improves marketing and sales by providing direct access to real buyers at priority-ranked accounts. See how Priority Engine supports what you do. Close more deals faster with Priority Engine Email Alerts. Receive valuable insights about the most active accounts in your territory, delivered right to your inbox. Turn your website visitors into opportunities with Inbound Converter. Priority Engine’s Inbound Converter automatically identifies in-market accounts visiting your website, appends contacts from the active buying team and enriches them with purchase intent insights to help you close.	About ZoomInfo helps companies achieve their most important objective: profitable growth. Our platform puts sales and marketing professionals in position to identify, connect, and engage with qualified prospects by giving you: - Verified Emails & Direct Dials - Intent Data & Business Scoops - Technographic Information - Company Organization Charts Integrate with the apps that matters to you. Start your free trial today.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported
Audience Organizations and sales teams that want direct, real-time buyer intent data	Audience Companies of all sizes
Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Supported Free Trial Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 4.7 / 5 ease 4.3 / 5 features 4.9 / 5 design 4.6 / 5 support 5.0 / 5 Read all reviews
	Pros & Cons from Real Users Pros I was able to find individuals within organizations that were most related to our organization and products to create more constructive conversations and relationship building. Zoominfo allowed me to tear through the weeds and find the right people to talk to fast! - Very customizable based on search needs - can be filtered according to industry. - Reliable in providing accurate contacts and information on revenues and geography. - Zoominfo university with instructional videos provides a lot of added value. - Great adaptability to other platforms (HubSpot CRM) Great reliable contact data for connecting with decision makers and influencers are target companies. Also the intent feature is very powerful and gives great insights on potential opportunities. Under a B2B system ZoomInfo offers us tools for managing potential customers with a section for evaluating these users, all thanks to the fact that it has a database of renewed contacts to be able to export and import to our servers. In addition, it has an analysis system that looks for our weaknesses and opportunities in the market and creates a list of appropriate contacts for our organization. ZoomInfo has provided us with key elements for managing our customer data to make strategic marketing decisions and increase our sales. It provides us with detailed contact search options with a complete description of contact information. In addition, you can build B2B contact lists for marketing and sales promotions and campaigns. It is a great option today for identifying and connecting with customers and companies to increase the reach of our organizations. It has tools for creating updated lists of contacts and develops detailed reports based on the information collected to allow us to make decisions. Cons There was much of the software that went underutilized by my organization. I know there was much to offer (which reflects in the price you pay), but I found myself only needing a portion of the output. There are only two main cons: - The service is quite expensive, in comparison to competitors like Lusha. - # of searchers are limited if using platform quite often. Mobile app is more difficult to navigate than the full website. Price is high. Although it provides us with the most timely customer contacts, it does not have a tool for generating potential contacts since its database is managed by other companies that have constant sharing of the same, leaving a little to be desired in terms of the effectiveness of such opportunities provided. Although it has an extensive database that helps us to increase sales, it does not have a section for managing potential customer data in its platform. This results in a stagnation of professional growth since it does not offer an appropriate extension of self-promotion.
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported	Training Documentation Not Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information Informa TechTarget Founded: 1999 United States www.techtarget.com/products/priority-engine/	Company Information ZoomInfo Founded: 2000 United States www.zoominfo.com
Alternatives DemandScience	Alternatives D&B Hoovers Dun & Bradstreet
Bombora	Visual Visitor
Spiceworks Ziff Davis (SWZD) Spiceworks Ziff Davis	Adapt Adapt.io
6sense	HubSpot CRM HubSpot
Demandbase View All	Apollo Apollo.io View All
Categories Account Based Marketing Supported B2B Data Supported Buyer Intent Supported Data Enrichment Supported Demand Generation Supported Inside Sales Supported Marketing Account Intelligence Supported Sales Intelligence Supported	Categories Account-Based Orchestration Supported AI Lead Generation Tools Supported AI Sales Assistants Supported AI Sales Tools Supported B2B Data Supported Buyer Intent Supported Contact Management Supported Conversation Intelligence Supported Customer Data Platforms (CDP) Supported Data Enrichment Supported Go-To-Market Supported Lead Generation Supported Live Chat Supported Marketing Account Intelligence Supported Sales Enablement Supported Sales Engagement Supported Sales Force Automation Supported Sales Intelligence Supported Technographic Data Supported Website Visitor Identification Supported
Buyer Intent Features B2B Lead Generation Supported Channel Attribution Supported Competitor Analysis Supported Content Marketing Not Supported CRM Integration Supported Customer Journey Mapping Supported Customer Profiles Supported Intent Data Supported Lead Notifications Supported Lead Scoring Supported Sales Intelligence Features CRM Integration Supported Data Cleaning Supported Data Enrichment Supported Data Import/Export Supported Data Mining Supported Data Verification Supported Email Integration Supported Lead Scoring Supported List Building Supported Performance Management Supported Pipeline Management Supported Predictive Modeling/Analytics Supported Prospecting Tools Supported Reporting/Analytics Supported Sales Forecasting Supported Show More Features Account Based Marketing Features Analytics Supported Campaign Personalization Supported Customer Segmentation Supported Engagement Monitoring Supported Lead Nurturing Supported Lead Scoring Supported Progress Tracking Supported Prospecting Tools Supported Target Account Identification Supported Inside Sales Features Auto-Dialing Not Supported Call List Management Not Supported Call Recording Not Supported Campaign Management Not Supported Dashboard Supported Data Management Supported Lead Capture Not Supported Lead Distribution Supported Lead Scoring Not Supported Performance Management Supported	Buyer Intent Features B2B Lead Generation Supported Channel Attribution Supported Competitor Analysis Supported Content Marketing Supported CRM Integration Supported Customer Journey Mapping Not Supported Customer Profiles Supported Intent Data Supported Lead Notifications Supported Lead Scoring Not Supported Sales Intelligence Features CRM Integration Supported Data Cleaning Supported Data Enrichment Supported Data Import/Export Supported Data Mining Supported Data Verification Supported Email Integration Not Supported Lead Scoring Not Supported List Building Supported Performance Management Supported Pipeline Management Supported Predictive Modeling/Analytics Supported Prospecting Tools Supported Reporting/Analytics Supported Sales Forecasting Not Supported Show More Features Customer Data Platforms (CDP) Features Behavioral Analytics Not Supported Campaign Management Not Supported Customer Profiles Supported Customer Segmentation Supported Data Integration Supported Data Matching Supported GDPR Compliance Supported Personalization Not Supported Predictive Modeling Not Supported Lead Generation Features Contact Discovery Supported Contact Import/Export Supported Lead Capture Supported Lead Database Integration Supported Lead Nurturing Not Supported Lead Scoring Not Supported Lead Segmentation Not Supported Pipeline Management Not Supported Prospecting Tools Supported Visitor Identification Not Supported
Integrations Adobe Marketo Engage Supported Eloqua Supported HubSpot CRM Supported HubSpot Customer Platform Supported Salesforce Supported Actively AI Not Supported Causal Not Supported Intentomatic Not Supported Knowledge Not Supported Lift AI Not Supported Motileo Not Supported Nango Not Supported Octane11 Supported Paligo Not Supported Responsum Not Supported Sailes Not Supported Upscale Not Supported Vessel Not Supported ZoomInfo Copilot Not Supported ZoomInfo Sales Not Supported Show More Integrations View All 9 Integrations	Integrations Adobe Marketo Engage Supported Eloqua Supported HubSpot CRM Supported HubSpot Customer Platform Supported Salesforce Supported Actively AI Supported Causal Supported Intentomatic Supported Knowledge Supported Lift AI Supported Motileo Supported Nango Supported Octane11 Not Supported Paligo Supported Responsum Supported Sailes Supported Upscale Supported Vessel Supported ZoomInfo Copilot Supported ZoomInfo Sales Supported Show More Integrations View All 80 Integrations
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