Symplify vs. TouchBasePro Comparison


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About Symplify is a cross-channel CRM and marketing automation platform designed for marketers and CRM teams who need to move fast without losing relevance. Built in Stockholm with European data hosting, Symplify helps businesses across ecommerce, entertainment, iGaming and NGO deliver personalised customer journeys at scale, across email, SMS, push, on-site, and more. With over 3.3 billion messages sent through the platform every year, it is built for high-volume operations, handling large data streams at scale while keeping automation simple to manage. AI is built into the platform across segmentation, churn prediction, and campaign optimisation. We have been in this space for over 25 years, with the same product leadership from day one. Trusted by operators across Europe and globally, Symplify is the platform for teams that want to own their customer data, act on it in real time, and build relationships that last.	About Our Email Marketing platform has all the tools you need to become an email marketing pro. Check out our many features like transactional emails, workflows, automations and different campaign types to see what we mean. Our campaign builder allows you to design stunning emails, like a pro. Creating an effective campaign requires that you have the right tools for the job. An email marketing and digital strategy expert will learn the ins and outs of your business, existing email program and identify your campaign goals. We will then analyze and perform an audit of your current marketing and database growth strategy, along with your current email program to identify key areas of improvement. We will set up a consultation to review the critical areas of improvement, best practices, examples and how we propose to work alongside your business to win. Receive an in-depth guide on the way forward and how we will help create high-value, low-cost ways to achieve your goals.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Marketers and CRM teams seeking cross-channel marketing automation, built and hosted in Europe	Audience Anyone who wants an email marketing solution
Support Phone Support Supported 24/7 Live Support Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing R259 per month Pricing is available for subscriptions, email and SMS credits as well as bespoke pricing for services Free Version Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews
	Pros & Cons from Real Users Pros The software is extremely easy to use, and has all the features pretty much any business needs to really nail their email marketing and automated emails. Cons There is no pricing on the website, so had to inquire with a fear of being sold to. That said, the team did not force me into any unnecessary purchases and gave me the best possible pricing for what I needed.
Training Documentation Supported Webinars Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported
Company Information Symplify Founded: 2000 Sweden symplify.com	Company Information TouchBasePro Founded: 2004 South Africa touchbasepro.com
Alternatives OptiKPI	Alternatives ActiveCampaign
Teamleader	Selzy
ActiveCampaign	Mailjet Sinch
Klaviyo	SendPulse
HubSpot Customer Platform HubSpot View All	Critical Impact View All
Categories Email Marketing Supported Email Personalization Supported Email Template Design Supported Marketing Automation Supported SMS Marketing Supported	Categories Bulk Email Supported Email Marketing Supported Email Template Design Supported SMS Marketing Supported Transactional Email Supported
Email Marketing Features A/B Testing Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported Email Template Design Features A/B Testing Supported Code From Scratch Supported Drag & Drop Editing Supported Image Library Supported Import HTML Code Not Supported Mobile-Friendly / Responsive Supported Potential Issue Identification Not Supported Premade Templates Supported Proofing Not Supported Reporting / Analytics Supported Text Editor Supported Theme Editor Not Supported SMS Marketing Features 2-Way Messaging Not Supported Artificial Intelligence Not Supported Contact Management Supported Mass Texting Supported Message Personalization Supported MMS Supported Mobile Coupons Not Supported Mobile Keywords Supported Polls / Voting Not Supported Reporting/Analytics Supported Scheduled Messaging Supported Shortcodes Supported Text-to-Win Not Supported Show More Features Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Supported Sales Intelligence Not Supported Search Marketing Not Supported Segmentation Supported Social Marketing Not Supported Website Visitor Tracking Supported	Email Marketing Features A/B Testing Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Not Supported Email Template Design Features A/B Testing Supported Code From Scratch Not Supported Drag & Drop Editing Supported Image Library Supported Import HTML Code Supported Mobile-Friendly / Responsive Supported Potential Issue Identification Supported Premade Templates Supported Proofing Supported Reporting / Analytics Supported Text Editor Supported Theme Editor Supported SMS Marketing Features 2-Way Messaging Not Supported Artificial Intelligence Not Supported Contact Management Supported Mass Texting Supported Message Personalization Not Supported MMS Not Supported Mobile Coupons Not Supported Mobile Keywords Not Supported Polls / Voting Not Supported Reporting/Analytics Supported Scheduled Messaging Supported Shortcodes Not Supported Text-to-Win Not Supported Show More Features Transactional Email Features A/B Testing Supported Contact Database Supported Dynamic Content Supported Email Monitoring Supported Mailing List Management Supported Reporting/Analytics Supported Spam Check Supported Template Management Supported
Integrations Axis LMS Not Supported Flows Supported HubSpot CRM Not Supported HubSpot Customer Platform Not Supported Magento Not Supported Microsoft Dynamics 365 Not Supported Playable Supported Salesforce Not Supported SurveyMonkey Not Supported Zapier Not Supported Zoho CRM Not Supported Show More Integrations View All 2 Integrations	Integrations Axis LMS Supported Flows Not Supported HubSpot CRM Supported HubSpot Customer Platform Supported Magento Supported Microsoft Dynamics 365 Supported Playable Not Supported Salesforce Supported SurveyMonkey Supported Zapier Supported Zoho CRM Supported Show More Integrations View All 9 Integrations
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