SplitMetrics Optimize vs. UserTesting Comparison Chart

Advertisers worldwide use Kochava to measure what matters most across any channel, any device, and any audience. Founded in 2011 as one of the first mobile measurement partners (MMPs), Kochava now supports campaign measurement on mobile and beyond. Tap into multi-touch attribution, modern MMM, and always-on incremental measurement disciplines to achieve a data-driven, privacy-durable growth strategy. Know which omnichannel tactics drive customer acquisition and retention across connected devices. Key features include: omnichannel app attribution & analytics, cost & ROI measurement, deep linking, marketing data management & ETL support, ad fraud detection & prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, CTV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with thousands of ad networks, CTV platforms, publishers & more.

Send messages your customers want to read (and act on). Attentive’s AI-powered SMS & email platform helps retail enterprises to e-commerce entrepreneurs engage customers and drive billions in revenue. We'll help you target the right audience and measure your most important metrics to optimize your marketing program. And with over 100 flexible integrations, you can seamlessly connect to the rest of your marketing stack. We partner with industry innovators in retail & e-comm, food & beverage, and media & entertainment. Attentive’s AI-powered SMS & email platform will double your ROI in just a few months. Learn more about our free 30-day trial.

With TrafficGuard, you'll never have to worry about polluted traffic ruining your campaign efforts again. Our cutting-edge ML/AI-driven technology filters out dumb and sophisticated, fraudulent traffic in real-time, ensuring that your ad spend is directed towards real, high-quality clicks and conversions. This means improved campaign results and a higher return on your ad spend (ROAS). The powerful solution ensures that every penny of your advertising spend is safeguarded so you can focus on achieving your marketing goals with peace of mind. Let TrafficGuard take the worry out of ad fraud protection and help you guard your: - Google Search (PPC) campaigns - Mobile UA campaigns - Affiliate spend - Social Networks But we don't just stop at technology - our expert campaign management and world-class customer service ensure you have a partner you can rely on for all your ad fraud protection needs.

AdCreative.ai is the #1 most-used AI tool for advertising! Generate ROI-focused ad creatives, videos, product photoshoots and texts that outperform your competitors with ease. AdCreative.ai allows you to create hundreds of conversion-focused ad creatives, texts, and audiences in seconds, using its unique artificial intelligence models. This enables you to test more options and find more winning strategies. AdCreative.ai is the only generative AI specifically designed for advertisers, generating conversion-focused ad assets that truly deliver results. Create all the assets you need, such as creatives, texts, audiences, reports, and more, in one place! One of the newest features of AdCreative.ai, "Competitor Insights AI," is going absolutely viral! See the best-performing ads from your competitors, derive inspiration, and generate even better ads in seconds. Introducing our latest innovations: Product Photoshoot: Transform your product photos into professional shoots

Product recommendations tailored to your customers' preferences in a fully-managed service. BytePlus Recommend draws from our expertise in machine learning to offer dynamic and targeted recommendations. Our industry-leading team has a track record of delivering recommendations for some of the world’s most popular platforms. You can learn from the data of your users to engage them better, and provide personalized suggestions based on granular customer behavior. BytePlus Recommend is easy to use — leveraging your existing infrastructure as well as automating the machine learning workflow. BytePlus Recommend leverages our research in machine learning to deliver personalized recommendations tailored to your audience’s preferences. Our experienced and talented algorithm team provides customized strategies that adapt to evolving business needs and goals. Our pricing is based on results from A/B testing. Optimization goals are determined based on business demands.

Continuous performance testing software to automate API and application load testing. Design code-less performance tests for complex applications. Script performance tests <as:code /> within automated pipelines for API testing. Design, maintain and run performance tests as code and analyze results within continuous integration pipelines using pre-packaged plugins for CI/CD tools and the NeoLoad API. Create test scripts quickly for large, complex applications using a graphical user interface and skip the complexity of hand coding new and updated tests. Define SLAs based on built-in monitoring metrics. Put pressure on the app and compare SLAs to server-level statistics to determine performance. Automate pass/fail triggers based on SLAs. Contributes to root cause analysis. Update test scripts faster with automatic test script updates. Update only the part of the test that’s changed and re-use the rest for easy test maintenance.

Tired of bugs and poor UX going unnoticed despite thorough internal testing? Testeum is the SaaS crowdtesting platform that connects mobile and web app creators with carefully selected testers based on your criteria. Test at any stage, from prototype to production, with self-service options or expert management. Tailor your test audience with specific criteria and environments. Launch UX or functional tests in minutes and get real-time feedback as soon as your campaign starts. Results are delivered in hours, integrated with your bug-tracker or automation tools. Testeum is easy to use, agile-compatible, and gives you detailed insights into your users' expectations. Stop guessing—start knowing.

Riddle is an online platform for creating interactive content such as quizzes, surveys, personality tests, prediction games, and leaderboards. Our customers create content on our platform and then embed it on their website. The goal? Increased engagement, lead generation, segmentation, and content monetization - all 100% GDPR compliant. What functions does Riddle offer? Riddle solves the following problems for its customers: - More user engagement and higher time on-site - Multiplication of available ad slots and easy creation of branded & sponsored content - Collecting zero-party data - Generation of qualitative leads - Create competitions and prize draws both online and live during events - Understanding user behavior and preferences Our features include: - Our plans are unlimited - no limit on views, starts and leads. - Create quizzes, surveys, polls, personality tests, and leaderboards. - Embedding of content on the web and in apps is possible.

A web-based enterprise application for multi-lingual examination, training, survey & certification with an extensive reporting module. As a highly secured system that can be accessed both on cloud or on-premise, YouTestMe is the best choice for government, business & education institutions. Various possibilities for customization and integrations via API, and many useful add-ons such as E-commerce, Single Sign-On, Remote Proctoring, etc. YouTestMe harnesses cutting-edge AI technologies to empower users to effortlessly create tests and training courses from both proprietary and globally available resources. And that's not all – we go beyond software. Our dedicated team of professionals is at your service, offering comprehensive test administration, live proctoring, and exam delivery services, available around the clock, every day of the year.

Paligo was built for documentation professionals who need to manage a large volume of complex content. To manage and organize this documentation efficiently, content reuse is essential. The Paligo CCMS is an excellent choice for companies who need to leverage the benefits of content reuse for better business outcomes.  Content reuse helps to streamline the content creation process as it saves time, money, and improves the quality of output. The single sourcing features eliminate duplication of content and optimize the content creation process. Additionally, the modern SaaS UI lets content creators of all levels of proficiency to easily grasp the fundamentals of structured authoring.

 Our goal is to make structured authoring more accessible to a wider audience by simplifying and demystifying the process. This is achieved through our intuitive and user-friendly CCMS, which is both powerful and robust, enabling our customers to easily author, manage, translate, and publish content.