SplitMetrics OptimizeSplitMetrics
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Thrive OptimizeThrive Themes
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About
SplitMetrics Optimize is an advanced A/B testing platform for cost-effective app & game launch and growth on the App Store & Google Play.
The variety of tests driven by one technology stack of SplitMetrics Optimize platform enables app publishers to test different combinations of audiences and app product page variations and collect the final app user’s feedback via surveys.
1. Funnel test with one audience and a single concept. Goal: to learn all the essential metrics of your funnel (CPI, CVR).
2. A/B/N test with one audience and multiple concepts. Goal: to identify the best-performing app page variation.
3. Audience test with multiple audiences and a single concept. Goal: to define the audience with the highest response for a specific app concept.
4. Multivariate test with multiple audiences - multiple concepts. Goal: to find the best-performing audience and variation of your mobile app out of all the combinations.
5. Feedback test with focus group and multiple concepts.
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About
In the real life split test I showed with you above, trusting the “experts” would have cost us thousands of new email subscribers over the life of our landing page. Extrapolate that conversion difference over several weeks, months or even years and you start to realize just how important running A/B tests are to growing your business. Trusting the marketing gurus is just plain dangerous. If you need an A/B testing tool, you're a bit stuck. Currently, these are the 3 flavors of software you have to choose from: Google Optimize, basically. A tool like this can be useful, but you need a degree in rocket science to perform even the simplest test. Some clunky, free WordPress plugins that haven’t been updated in 3 years and that are super basic. You're not really to blame if you haven't been testing and optimizing your site as much as you know you should.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Mobile publishers: marketers, user acquisition managers, CMOs, app growth managers
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Audience
Businesses in need of an AB Testing platform
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
$13,600/year
Free Version
Free Trial
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Pricing
$19 per month
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationSplitMetrics
Founded: 2014
United States
splitmetrics.com/optimize/
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Company InformationThrive Themes
Founded: 2013
Switzerland
thrivethemes.com/optimize/
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Categories |
Categories |
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AB Testing Features
Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor
Mobile App Analytics Features
A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking
Mobile Marketing Features
Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win
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Integrations
Adjust
AppMetrica
Apple Search Ads
AppsFlyer
Branch
Facebook
Kochava
RevenueCat
Singular
Tenjin
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Integrations
Adjust
AppMetrica
Apple Search Ads
AppsFlyer
Branch
Facebook
Kochava
RevenueCat
Singular
Tenjin
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