TrackAd

TrackAd

5.0 out of 5 stars
Singular TrackAd

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Singular:

About

Singular empowers marketers to futureproof their growth with next-gen attribution and analytics. We provide a holistic solution that combines mobile attribution with industry-leading cost aggregation, flexible ROI analytics, and automatic loading directly into your BI tools. With Singular you are able to - Measure and report on all the channels you work with - Analyze ROI by combining attribution with leading cost aggregation - Track and analyze across the entire user lifecycle - Block more fraud with best-in-class fraud prevention - Monitor a single managed pipeline with a plug-and-play solution to extract, transform and load analysis-ready marketing data into your chosen data warehouse Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.
TrackAd:

About

TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies: Attribution: a factual, granular analysis of touchpoints to understand the user journeys. Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish? Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution. On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue
Singular:

Platforms Supported

Windows Supported
Mac Supported
Linux Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Supported
TrackAd:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported
Singular:

Audience

Web and Mobile Marketers
TrackAd:

Audience

Digital advertisers
Singular:

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported
TrackAd:

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported
Singular:

API

Offers API Supported
TrackAd:

API

Offers API Supported
Singular:

Screenshots and Videos

TrackAd:

Screenshots and Videos

Singular:

Pricing

Speak to us
Free Version Not Supported
Free Trial Supported
TrackAd:

Pricing

1500€/month
Basic
Free Version Not Supported
Free Trial Not Supported
Singular:

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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TrackAd:

Reviews/Ratings

Overall 5.0 / 5
ease 4.5 / 5
features 4.5 / 5
design 5.0 / 5
support 4.5 / 5
TrackAd:

Pros & Cons from Real Users

Pros

  • All our advertising platform data is brought together in a single tool: we have a clearer view of overall performance, faster budget decisions and less time spent switching between interfaces. The Customer Success team is very helpful, and we see that the platform keeps improving based on user feedback.
  • The attribution and proratisation features let us read our data far more accurately, which matters a lot in a context where cookie consent and analytics changes make numbers harder to interpret. With the arrival of AI features, data analysis has become even easier and more insightful. The time saved is real: automated reporting, KPI alerts, and affiliate closings. The CSM team is proactive, responsive, and never leaves a question unanswered.
  • At Showroomprivé, we use TrackAd to help us identify potentially fraudulent leads and sales claimed by our affiliates. The platform makes the analysis quick and straightforward, which saves us a significant amount of time when reviewing transactions. More importantly, it helps us identify conversions that should not be validated, allowing us to avoid paying commissions on fraudulent or invalid transactions. It has become a useful part of the way we monitor and manage our affiliate activity.

Cons

  • At the beginning, you need to set aside some time to configure the tool for your own needs.
  • The tool covers a lot of analytical angles, so it takes a bit of time at first to know where to find each report. The onboarding sessions help, but be ready to invest a couple of hours upfront.
  • We have recently identified some new types of fraudulent behavior that are not yet automatically detected by TrackAd. However, we have started working with their team to explore potential solutions and see how these cases could be identified in the future.
Singular:

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported
TrackAd:

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported
Singular:

Company Information

Singular
Founded: 2014
United States
www.singular.net/
TrackAd:

Company Information

TrackAd
Founded: 2015
France
www.trackad.ai/
Singular:

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Singular:

Categories

Click Fraud Supported
Data Analysis Supported
ETL Supported
Fraud Detection Supported
Mobile Marketing Supported
Spend Analysis Supported
TrackAd:

Categories

Singular:

Marketing Analytics Features

A/B Testing Supported
Campaign Management Supported
Channel Attribution Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Supported
ROI Tracking Supported
Social Media Metrics Supported
Website Analytics Supported

Marketing Attribution Features

Attribution Modeling Supported
Audience Segmentation Supported
Conversion Tracking Supported
Cross-Channel Attribution Supported
Customer Journey Mapping Supported
Multi-Touch Attribution Supported
Predictive Analytics Supported
ROI Tracking Supported

Click Fraud Features

Account Alerts Supported
Activity Monitoring Supported
IP Address Monitoring Supported
IP Blocking Supported
Keyword Tracking Supported
Refund Management Supported
Risk Assessment Supported
Time on Site Tracking Not Supported

Data Analysis Features

Data Discovery Supported
Data Visualization Supported
High Volume Processing Supported
Predictive Analytics Supported
Regression Analysis Not Supported
Sentiment Analysis Not Supported
Statistical Modeling Supported
Text Analytics Not Supported

ETL Features

Data Analysis Supported
Data Filtering Supported
Data Quality Control Supported
Job Scheduling Supported
Match & Merge Supported
Metadata Management Supported
Non-Relational Transformations Supported
Version Control Supported

Fraud Detection Features

Access Security Management Not Supported
Check Fraud Monitoring Supported
Custom Fraud Parameters Supported
For Banking Not Supported
For Crypto Not Supported
For eCommerce Not Supported
For Insurance Industry Not Supported
Internal Fraud Monitoring Supported
Investigator Notes Supported
Pattern Recognition Supported
Transaction Approval Not Supported

Mobile App Analytics Features

A/B Testing Supported
Channel Attribution Supported
Cohort Analysis Supported
Funnel Analysis Supported
In-App Events Tracking Supported
Push Notifications Supported
Retention Tracking Supported
Revenue Tracking Supported
Uninstall Tracking Supported

Mobile Marketing Features

Channel Attribution Supported
Contextual Targeting Supported
Coupons Not Supported
Email Marketing Supported
Engagement Monitoring Supported
In-App Marketing Not Supported
Location-Based Marketing Not Supported
Push Notifications Supported
Text Messaging Supported
Text-to-Win Not Supported
TrackAd:

Marketing Analytics Features

A/B Testing Not Supported
Campaign Management Supported
Channel Attribution Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Not Supported
ROI Tracking Supported
Social Media Metrics Supported
Website Analytics Not Supported

Marketing Attribution Features

Attribution Modeling Supported
Audience Segmentation Supported
Conversion Tracking Not Supported
Cross-Channel Attribution Supported
Customer Journey Mapping Supported
Multi-Touch Attribution Supported
Predictive Analytics Not Supported
ROI Tracking Supported

Campaign Management Features

Channel Management Supported
Contact Database Not Supported
Email Marketing Not Supported
Event Triggered Actions Not Supported
Lead Management Supported
Multi-Campaign Supported
Singular:

Integrations

Criteo Supported
Facebook Supported
Snapchat Supported
TikTok Supported
Adobe Analytics Not Supported
Awin Not Supported
DataChannel Supported
Downstream Supported
Firefly Supported
Glassdoor Supported
Google Ad Manager Not Supported
Kayzen Supported
Kelkoo Group Not Supported
Magnetic Supported
Meta Ads Supported
Offer18 Supported
RevX Supported
SplitMetrics Acquire Supported
WillBot Supported
X Ads (Twitter Ads) Supported
TrackAd:

Integrations

Criteo Supported
Facebook Supported
Snapchat Supported
TikTok Supported
Adobe Analytics Supported
Awin Supported
DataChannel Not Supported
Downstream Not Supported
Firefly Not Supported
Glassdoor Not Supported
Google Ad Manager Supported
Kayzen Not Supported
Kelkoo Group Supported
Magnetic Not Supported
Meta Ads Not Supported
Offer18 Not Supported
RevX Not Supported
SplitMetrics Acquire Not Supported
WillBot Not Supported
X Ads (Twitter Ads) Not Supported
Singular:
Claim Singular and update features and information
Claim Singular and update features and information
TrackAd:
Claim TrackAd and update features and information
Claim TrackAd and update features and information