Shopperations vs. TrackAd Comparison


Shopperations	TrackAd	+	+
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About Easy to use marketing planning and budget management system for Consumer Packaged Goods brands and their agencies. Track sources of funds, standardize tactical planning, actualize invoices, customer deductions, and coupon redemptions, automate reporting and build beautiful marketing calendars with just a few clicks of a button. Generate high-quality, granular, and timely data for post-promotional and marketing mix analytics. We automate minutiae so marketers can do marketing!	About TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies: Attribution: a factual, granular analysis of touchpoints to understand the user journeys. Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish? Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution. On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported
Audience Medium- to Large-size CPG Marketing teams that manage complex budgets in a matrix enviromnent	Audience Digital advertisers
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing 1500€/month Basic Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 5.0 / 5 ease 4.5 / 5 features 4.5 / 5 design 5.0 / 5 support 4.5 / 5 Read all reviews
	Pros & Cons from Real Users Pros The attribution and proratisation features let us read our data far more accurately, which matters a lot in a context where cookie consent and analytics changes make numbers harder to interpret. With the arrival of AI features, data analysis has become even easier and more insightful. The time saved is real: automated reporting, KPI alerts, and affiliate closings. The CSM team is proactive, responsive, and never leaves a question unanswered. At Showroomprivé, we use TrackAd to help us identify potentially fraudulent leads and sales claimed by our affiliates. The platform makes the analysis quick and straightforward, which saves us a significant amount of time when reviewing transactions. More importantly, it helps us identify conversions that should not be validated, allowing us to avoid paying commissions on fraudulent or invalid transactions. It has become a useful part of the way we monitor and manage our affiliate activity. Cons The tool covers a lot of analytical angles, so it takes a bit of time at first to know where to find each report. The onboarding sessions help, but be ready to invest a couple of hours upfront. We have recently identified some new types of fraudulent behavior that are not yet automatically detected by TrackAd. However, we have started working with their team to explore potential solutions and see how these cases could be identified in the future.
Training Documentation Supported Webinars Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported
Company Information Shopperations Founded: 2014 United States shopperations.com	Company Information TrackAd Founded: 2015 France www.trackad.ai/
Alternatives BrandSystems Wellcom	Alternatives SegmentStream
MyMarketingMate MyMarketingMate	WorkMagic
Asana	ROIVENUE ROIVENUE™
SproutLoud	Forvio
Evocalize View All	CPV Lab Pro View All
Categories Brand Management Supported Campaign Management Supported Channel Management Supported Collaboration Supported CPG Supported Marketing Supported Marketing Analytics Supported Marketing Automation Supported Marketing Planning Supported Trade Promotion Management Supported	Categories Campaign Management Supported Marketing Analytics Supported Marketing Attribution Supported
Campaign Management Features Channel Management Supported Contact Database Not Supported Email Marketing Not Supported Event Triggered Actions Not Supported Lead Management Not Supported Multi-Campaign Supported Marketing Analytics Features A/B Testing Not Supported Campaign Management Not Supported Channel Attribution Not Supported Customer Journey Mapping Not Supported Dashboard Not Supported Performance Metrics Not Supported Predictive Analytics Not Supported ROI Tracking Supported Social Media Metrics Not Supported Website Analytics Not Supported Show More Features Brand Management Features Approval Process Control Not Supported Artwork Management Supported Asset Management Supported Change Management Not Supported Fulfillment Distribution Not Supported Project Management Supported CPG Features Customer Management Not Supported Electronic Data Interchange Not Supported Financial Accounting Not Supported Forecast / Demand Planning Not Supported Inventory Management Not Supported Lot Tracking Not Supported Pricing Management Not Supported Shopper Marketing Supported Trade Promotion Supported Channel Management Features Campaign Management Supported Channel Analytics Not Supported Incentive Management Not Supported Inventory Control Not Supported Lead Management Not Supported Opportunity Management Not Supported Order Management Not Supported Partner Management Not Supported Product Management Not Supported Reseller Management Not Supported Collaboration Features Brainstorming Not Supported Calendar Management Supported Chat / Messaging Not Supported Contact Management Not Supported Content Management Supported Document Management Supported Project Management Supported Real Time Editing Supported Task Management Not Supported Version Control Not Supported Video Conferencing Not Supported Marketing Planning Features Budgeting & Forecasting Supported Collaboration Supported Flowchart Supported Goal Setting / Tracking Not Supported Marketing Calendar Supported Media Planning Supported Predictive Analytics Not Supported Presentation Tools Not Supported Project Tracking Supported Spend Management Supported Trade Promotion Management Features Analytics / ROI Tracking Supported Approval Workflow Not Supported Budgeting & Forecasting Supported Claims Management Not Supported Competitor Analysis Not Supported Compliance Management Not Supported Customer Management Not Supported Discount Management Not Supported Pricing Optimization Not Supported Promotion Calendar Supported Settlement Management Not Supported Trade Agreement Management Not Supported	Campaign Management Features Channel Management Supported Contact Database Not Supported Email Marketing Not Supported Event Triggered Actions Not Supported Lead Management Supported Multi-Campaign Supported Marketing Analytics Features A/B Testing Not Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Not Supported ROI Tracking Supported Social Media Metrics Supported Website Analytics Not Supported Show More Features Marketing Attribution Features Attribution Modeling Supported Audience Segmentation Supported Conversion Tracking Not Supported Cross-Channel Attribution Supported Customer Journey Mapping Supported Multi-Touch Attribution Supported Predictive Analytics Not Supported ROI Tracking Supported
Integrations AT Internet Not Supported Adobe Analytics Not Supported Daisycon Not Supported Eulerian Not Supported Google Ad Manager Not Supported Google Ads Not Supported Google Data Studio Not Supported Google Sheets Not Supported Instagram Not Supported Microsoft Power BI Not Supported MixCommander Not Supported Pinterest Not Supported Rakuten LinkShare Not Supported SaleCycle Not Supported Salesforce Not Supported Snapchat Not Supported Telegram Not Supported TikTok Not Supported Tradedoubler Not Supported Tripadvisor Not Supported Show More Integrations View All 1 Integration	Integrations AT Internet Supported Adobe Analytics Supported Daisycon Supported Eulerian Supported Google Ad Manager Supported Google Ads Supported Google Data Studio Supported Google Sheets Supported Instagram Supported Microsoft Power BI Supported MixCommander Supported Pinterest Supported Rakuten LinkShare Supported SaleCycle Supported Salesforce Supported Snapchat Supported Telegram Supported TikTok Supported Tradedoubler Supported Tripadvisor Supported Show More Integrations View All 32 Integrations
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