Related Products
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About
Easy to use marketing planning and budget management system for Consumer Packaged Goods brands and their agencies.
Track sources of funds, standardize tactical planning, actualize invoices, customer deductions, and coupon redemptions, automate reporting and build beautiful marketing calendars with just a few clicks of a button.
Generate high-quality, granular, and timely data for post-promotional and marketing mix analytics.
We automate minutiae so marketers can do marketing!
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About
TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies:
Attribution: a factual, granular analysis of touchpoints to understand the user journeys.
Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish?
Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution.
On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Medium- to Large-size CPG Marketing teams that manage complex budgets in a matrix enviromnent
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Audience
Digital advertisers
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
1500€/month
Basic
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationShopperations
Founded: 2014
United States
shopperations.com
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Company InformationTrackAd
Founded: 2015
France
www.trackad.ai/
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Alternatives |
Alternatives |
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Categories |
Categories |
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Campaign Management Features
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Marketing Analytics Features
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Brand Management Features
Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management
CPG Features
Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion
Channel Management Features
Campaign Management
Channel Analytics
Incentive Management
Inventory Control
Lead Management
Opportunity Management
Order Management
Partner Management
Product Management
Reseller Management
Collaboration Features
Brainstorming
Calendar Management
Chat / Messaging
Contact Management
Content Management
Document Management
Project Management
Real Time Editing
Task Management
Version Control
Video Conferencing
Marketing Planning Features
Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management
Trade Promotion Management Features
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
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Campaign Management Features
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Marketing Analytics Features
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Attribution Features
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
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Integrations
AT Internet
Adobe Analytics
Awin
Connexity
Criteo
Eulerian
Google Ad Manager
Google Ads
Google Data Studio
Google Marketing Platform
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Integrations
AT Internet
Adobe Analytics
Awin
Connexity
Criteo
Eulerian
Google Ad Manager
Google Ads
Google Data Studio
Google Marketing Platform
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