Shared Audiences vs. Social27 Comparison


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About Shared Audiences is a web-based event marketing and advertising platform for B2B exhibitors, marketers, agencies, and event organizers. Marketers can discover trade shows and conferences, identify relevant audiences, map venue geofences, plan and launch display, video, and connected-TV campaigns, and retarget event visitors after a show. Campaign reporting includes impressions, clicks, and conversion-zone foot traffic. For organizers, the platform also supports branded event registration, attendee messaging, Apple and Google Wallet passes, sponsor placements, and audience reporting. Teams use these tools to coordinate event promotion, attendee engagement, sponsor media, and post-event follow-up. A managed service option is available for customers seeking help with campaign planning and execution.	About Social27 Virtual Event Platform (VEP) helps you build communities and accelerate sales with greater reach, accessibility, flexibility, and insights than ever before. Social27's AI-powered Recommendation and Prediction Engine provides a personalized experience to every attendee. From populating a recommended agenda based on their areas of interest to surfacing the content, connections, and sponsors most relevant to them. Content, networking, and sponsor showcasing are the three pillars of any successful event and these are the areas where Social27 Virtual Event Platform stands out among the rest. Social27 VEP gives attendees tons of ways to interact and connect with others, provides a seamless speaker experience, and drives leads for sponsors. Plus, with WGAC AA and AAA accessibility and best-in-class security, you can rest assured all of your attendees can get the most out of your event.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience B2B exhibitors, event marketers, demand generation teams, advertising agencies, and event organizers seeking to reach live-event audiences.	Audience Organizations that want to leverage hybrid and virtual events to their event marketing strategies.
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $299/month Free Version Not Supported Free Trial Supported	Pricing $16/attendee Pricing is on a per-attendee basis and costs between $8 and $16 depending on the amount of attendees. Livestream support and CSM support add to costs. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 4.8 / 5 ease 5.0 / 5 features 4.8 / 5 design 4.6 / 5 support 5.0 / 5 Read all reviews
	Pros & Cons from Real Users Pros The Social27 platform has many interesting interaction features. My favorite is Hello World, where attendees shoot a short introductory video. It has benefited people from sales mainly. Let's talk about the team: Excellent communication, customer service, and support. Let's talk about the product: Easy tool to use and very navigable. - UX was clean, simple to navigate and quick to load - Content was accessible (appeared to meet regulatory standards for hearing and visually impaired participants. - Access to information was readily available from sessions of the webinar (download presentation collateral, ppt, etc.) Excellent resource during a time when very few new about virtual meetings. They made this transition during Covid as easy as possible. There staff is well trained and were available any time needed. Very accommodating...and pleasant to work with. Highly recommended. Easy to use. Great sound and video quality. Easy to use for non tech employees also. Almost plug and play easy. Cons The reporting dashboard is great, but some live reports were not up to date. Our only gripe: There wasn't enough design flexibility in our opinion. From an end user/event attendee perspective I did not see any cons. Cannot comment on experience around the setup/maintenance of content for the virtual conference. No cons to mention. Everything worked as described/promised. Overall very happy with performance. Video upload feature will be good.
Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported
Company Information Shared Audiences Founded: 2021 United States www.sharedaudiences.com	Company Information Social27 Founded: 2007 United States www.social27.com
Alternatives vFairs	Alternatives vFairs
A2Z Events Personify	A2Z Events Personify
Zoho Backstage Zoho	LineUpr
Emamo	Zoho Backstage Zoho
6Connex View All	Emamo View All
Categories Event Marketing Supported Programmatic Advertising Supported	Categories Event Marketing Supported Live Streaming Supported Virtual Event Platforms Supported
	Event Marketing Features Audience Segmentation Supported Campaign Management Not Supported Email Marketing Not Supported Event Calendar Not Supported Landing Pages / Web Forms Supported Location-Based Marketing Not Supported Reporting/Analytics Supported Social Media Promotion Not Supported Surveys & Feedback Supported Website Management Not Supported Show More Features Live Streaming Features Access Control Supported Audience Analytics Supported Audience Engagement Supported Browser-based Not Supported Customizable Branding Supported Encoding Not Supported Event Scheduling Supported Live Streaming Production Supported Moderation Supported Monetization Tools Not Supported Multi-Screen / Split-Screen Supported Multiple Camera Feeds Not Supported Multistreaming Supported Session Recording Supported Social Media Integration Not Supported Streaming Platform Integration Supported Virtual Event Platforms Features Alerts/Notifications Supported Attendee Management Supported Customizable Branding Supported Event Management Supported File Sharing Supported Lead Capture Supported Live Audio/Video Chat Supported Live Text Chat Supported Mobile Access Supported Moderation Supported Pre-made Templates Supported Presentation Tools Supported Q&A Supported Reporting/Analytics Supported Social Media Promotion Not Supported Surveys/Polls Supported Virtual Booths Supported Virtual Lobby Supported
Integrations Adobe Marketo Engage Not Supported Apple Wallet Supported Google Wallet Supported Microsoft Dynamics 365 Not Supported Microsoft Teams Not Supported Salesforce Not Supported Zoom Not Supported View All 2 Integrations	Integrations Adobe Marketo Engage Supported Apple Wallet Not Supported Google Wallet Not Supported Microsoft Dynamics 365 Supported Microsoft Teams Supported Salesforce Supported Zoom Supported View All 5 Integrations
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