uDSP

uDSP

UMG
+
+

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About

Scaletrics is a PPC channel optimization platform that pairs computational bidding algorithms with expert agency oversight so campaigns get machine-speed adjustments backed by human strategic judgment.

About

uDSP is a machine learning powered Adtech Platform. We help agencies and brands plan, execute and optimize high-performing ad campaigns with engaging Machine learning algorithms and advanced targeting capabilities. KEY FEATURES: ● Multiple promotion channels. ● Cross-channel ad serving ● Automated machine learning optimization ● Brand Safety, antifraud ● Service powered by people ● Ready-to-use technology We provide solutions for agencies, brands and programmatic inhouse. Our expertise lies in aiding agencies and brands in strategizing, implementing, and enhancing ad campaigns through machine learning algorithms and cutting-edge targeting capabilities.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

PPC/performance marketers and media buyers, agency owners and freelance PPC consultants, in-house marketing leads at SMBs/startups

Audience

Media agencies and advertising agencies

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

$200/month/module
Free Version
Free Trial

Pricing

$1000/month
Free Version
Free Trial

Reviews/Ratings

Overall 5.0 / 5
ease 4.5 / 5
features 5.0 / 5
design 4.8 / 5
support 5.0 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • Sometimes accounts start getting busy. It’s good at flagging budget issues and keywords that are starting to drop off before I would normally notice them
  • We use it mostly for reviewing search terms, budgets, things like that. It usually finds a few things I missed especially negatives and campaigns spending more than they should. I also like that I can check the recommendation before doing anything with it
  • I mainly like that I don’t have to keep going through every campaign looking for something that changed. If something starts going the wrong way it usually gets my attention pretty fast.
  • Communication is clear, performance is monitored closely, and they consistently look for ways to improve and scale campaigns.
  • Instead of being blackbox it's a transparent and easy to understand solution which we really appreciate

Cons

  • On larger accounts like ours the recommendations can pile up a bit, would be nice to have better grouping
  • Some recommendations are useful right away and some need a bit more thinking depending on the account
  • Some recommendations are not really relevant for our setup so I just ignore those.
  • Process becomes very smooth once everything is aligned.
  • Not much really happy so far maybe there could be more visualized data in the dashboard

Pros & Cons from Real Users

Pros

  • We have known the project team for a long time and have worked previously on a new platform uDSP.io they launched recently. The UMG team responds very promptly to any request and readily advises on the operation of the platform.
  • UMG.team stands out among other AdTech SaaS solutions on the market, with high expertise and the availability of a modern product capable of solving many tasks. UMG products are well adapted to heavy loads, as well as have a modern UI that provides a high-quality cross-platform user experience and stable, uninterrupted operation, which for us is one of the key characteristics in such solutions. Our key media project is Aitube, a national media hosting that combines exclusive content from the best producers, TV shows and videos of our users. uSSP.io great for organizing programmatic monetization of large video projects, the platform provides automated markup of ad blocks, customized entities allow you to flexibly configure communication with third-party platforms and data exchange in real time. VAST 3.0 and Wrapper support provides full compatibility with modern technologies for content playback.
  • I want to express my complete satisfaction with the product uDSP.io from UMG.team. The deployment of the DSP platform with an administrator's account and the ability to create advertiser account went smoothly and without any problems. We were pleasantly surprised by the ease of setup and intuitive interface that allows us to effectively manage our advertising campaigns. uDSP allows us to optimize our advertising spending and maximize the results of our campaigns. We have noticed a significant improvement in the effectiveness of our advertising budget thanks to predictive models implemented by the UMG team. I also want to note the possibility of connecting third-party inventory sources and SSP platforms. This greatly expanded our capabilities and gave us access to more advertising platforms. We get more flexibility and choice when placing our ads, which affects the effectiveness of our campaigns. One of the most important indicators of success for us is the reduction of purchase prices. With uDSP, we were able to reduce purchase prices by an average of 40%. This is a huge advantage for our company, because we can save significant funds without losing the quality and effectiveness of our advertising.

Cons

  • There is nothing to say, we have been cooperating for a long time and if problems arise, the company finds flexible solutions.
  • The company is good, reliable and trustworthy. So far no cons experienced.
  • So far we haven't experienced any problems. All systems are go.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Scaletrics
Founded: 2025
United Kingdom
scaletrics.com

Company Information

UMG
Founded: 2016
Cyprus
umg.team

Alternatives

Alternatives

Categories

PPC

Categories

Integrations

Weborama

Integrations

Weborama
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