Arctavia

Astra by Sellrbox is an AI-powered Amazon PPC automation platform designed to streamline and optimize advertising campaigns for Amazon sellers by automatically creating, managing, and refining campaigns with minimal manual input so users can focus on strategy rather than day-to-day operations. It uses machine learning to extract keywords, generate campaign structures, and adjust bids daily based on performance signals and historical data, enabling Sponsored Product, Sponsored Brand, and Sponsored Display ads to adapt automatically and improve return on ad spend over time. Astra’s AI builds new campaigns using past account data, with no mandatory keyword input from the user, and continuously refines targeting and bidding to respond to marketplace changes while protecting brand presence against competition. Users interact with intuitive dashboards that surface results and insights, and the system supports multiple marketplaces worldwide to scale PPC management across regions.