Robyn

Robyn

Meta
ScanmarQED

ScanmarQED

Scanmar
+
+

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About

Robyn is an open source, experimental Marketing Mix Modeling (MMM) package developed by Meta’s Marketing Science team. It’s designed to help advertisers and analysts build rigorous, data-driven models that quantify how different marketing channels contribute to business outcomes (like sales, conversions, or other KPIs) in a privacy-safe, aggregated way. Rather than relying on user-level tracking, Robyn analyzes historical time-series data, combining marketing spend or reach data (ads, promotions, organic efforts, etc.) with outcome metrics, to estimate incremental impact, saturation effects, and carry-over (adstock) dynamics. Under the hood, Robyn blends classical statistical methods with modern machine learning and optimization; it uses ridge regression (to regularize against multicollinearity in many-channel models), time-series decomposition to isolate trend and seasonality, and a multi-objective evolutionary algorithm.

About

ScanmarQED offer a single platform that can transform the way you deal with your data. Instead of wasting time crunching numbers you can spend more time savouring the information. It's what marketing people were made for. Integrated data is the high octane fuel for marketing analysis. Build your own easy to operate dashboards and Discover insights in seconds. Analyse past campaigns and test thousands of models per minute. Push your marketing to the limit. Create, explore and discover the possibilities.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Marketing teams, data scientists, and analysts interested in a solution to measure real incremental impact, attribute performance across channels, and optimize budget allocation in a transparent, privacy-compliant way

Audience

Marketing and data teams in need of an advanced Reporting solution

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

Free
Free Version Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Supported

Company Information

Meta
Founded: 2004
United States
facebookexperimental.github.io/Robyn/

Company Information

Scanmar
Netherlands
www.scanmarqed.com

Alternatives

Alternatives

MassTer

MassTer

MASS Analytics

Categories

Categories

Business Intelligence Features

Ad Hoc Reports Supported
Benchmarking Not Supported
Budgeting & Forecasting Not Supported
Dashboard Supported
Data Analysis Supported
Key Performance Indicators Not Supported
Natural Language Generation (NLG) Not Supported
Performance Metrics Not Supported
Predictive Analytics Not Supported
Profitability Analysis Not Supported
Strategic Planning Not Supported
Trend / Problem Indicators Not Supported
Visual Analytics Supported

Reporting Features

Customizable Dashboard Supported
Data Source Connectors Supported
Drag & Drop Not Supported
Drill Down Not Supported
Email Reports Not Supported
Financial Reports Not Supported
Forecasting Supported
Marketing Reports Not Supported
OLAP Supported
Report Export Supported
Sales Reports Not Supported
Scheduled / Automated Reports Not Supported

Integrations

Facebook Supported
Facebook Ads Supported
Instagram Ads Supported
Meta Ads Supported
Meta Pixel Supported

Integrations

Facebook Not Supported
Facebook Ads Not Supported
Instagram Ads Not Supported
Meta Ads Not Supported
Meta Pixel Not Supported
Claim Robyn and update features and information
Claim Robyn and update features and information
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