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Introducing the engine for full-circle intelligence, deeper customer connections and insights-driven success, from concept to commerce. Make smarter, predictive decisions at every turn with all the data you need and faster time-to-insight. Our rich data solutions provide AI-contextualized actionable intelligence about consumer sentiment, market trends, competition and more. Customer interactions happen everywhere. Maximize every touchpoint with the the broadest reach and gain the power to engage across all critical retailers, DTC channels, search engines, social media and more. Get more return from your ad spend with flexible, robust and cross-channel performance media activation. Skai’s™ solutions are industry-leading, with seamless ecosystem integrations, for data-driven campaigns and results that exceed KPIs.

Stella is a marketing-measurement platform built to give marketers clear, scientifically sound insight into which ads, campaigns, and media channels actually drive incremental revenue. It includes three core tools; Incrementality Testing, Always-On Incrementality, and Media Mix Modeling (MMM). With Incrementality Testing, Stella runs geo-holdout studies (or inverse holdouts) to compare performance between test and control regions, isolating the causal impact of your ads rather than relying on attribution alone. It automatically handles complex statistical analyses (causal inference, confidence intervals, MAPE/R² checks), letting you see what would have happened without a campaign and therefore revealing the true “lift” generated by each ad. Its Media Mix Modeling tool uses a proprietary Bayesian MMM to decompose historical marketing spend and external factors (like seasonality, promotions, holidays, weather, etc.) to estimate each channel’s contribution to sales.