Boardroom
Boardroom is a cloud-based analytics and content platform for e-commerce brands selling through Shopify and Amazon. It brings store, marketplace, advertising, and accounting data into a dashboard, where operators can review revenue, ad spend, profit by product or channel, more than 50 KPIs, customer lifetime value, and inventory trends. Users can create profit-and-loss and custom reports, schedule email reports, and use AI-generated recommendations. Its marketing tools support keyword research, SEO audits, AI-generated blog posts and product descriptions, and product images, with publishing to Shopify. Boardroom connects with Shopify, Amazon Seller Central, QuickBooks Online, Xero, and advertising services including Google, Meta, TikTok, and Amazon Ads. It is designed for store owners and operators, e-commerce brands, and marketing agencies and accounting firms managing client data.
Learn more
Hopted
Hopted helps Amazon sellers, vendors and agencies reduce repetitive report downloads, CSV merging and catalog editing in Google Sheets. Connect Amazon Seller Central, Vendor Central and Amazon Ads, schedule imports from 70+ reports, and combine selected data across linked accounts and marketplaces. Use familiar spreadsheet formulas, filters and charts to analyze sales, inventory, fees and advertising.
Hopted Writebacks lets you import current Amazon data, edit supported fields in Sheets, review before-and-after changes, and submit updates to linked accounts and marketplaces. Selected-field updates reduce flat-file preparation and repeated marketplace editing. Available fields depend on the account and report; Amazon processes submitted changes.
Install the Hopted browser extension and configure your accounts and Syncs. A 7-day trial is available without a credit card. Paid add-ons cover usage and settings beyond the base plan.
Learn more
WorkMagic
WorkMagic helps omnichannel brands measure the true impact of their marketing by combining incrementality testing, multi-touch attribution, and MMM into one unified platform. Its automated geo-based incrementality tests reveal what spend actually drives incremental sales across DTC, Amazon, retail, and wholesale. Instead of relying on guesswork or over-attribution from ad platforms, WorkMagic calibrates attribution models using real experimental results for maximum accuracy. Brands get a clearer view of performance, smarter budget allocation, and higher iROAS. Onboarding takes minutes, thanks to seamless integrations with Shopify, marketing channels, and marketplaces. With WorkMagic, teams finally understand what truly works—and what doesn’t—and can scale efficiently with confidence.
Learn more
Stella
Stella is a marketing-measurement platform built to give marketers clear, scientifically sound insight into which ads, campaigns, and media channels actually drive incremental revenue. It includes three core tools; Incrementality Testing, Always-On Incrementality, and Media Mix Modeling (MMM). With Incrementality Testing, Stella runs geo-holdout studies (or inverse holdouts) to compare performance between test and control regions, isolating the causal impact of your ads rather than relying on attribution alone. It automatically handles complex statistical analyses (causal inference, confidence intervals, MAPE/R² checks), letting you see what would have happened without a campaign and therefore revealing the true “lift” generated by each ad. Its Media Mix Modeling tool uses a proprietary Bayesian MMM to decompose historical marketing spend and external factors (like seasonality, promotions, holidays, weather, etc.) to estimate each channel’s contribution to sales.
Learn more
