+
+

Related Products

  • Code-Cube.io
    7 Ratings
    Visit Website
  • CallTrackingMetrics
    938 Ratings
    Visit Website
  • TrafficGuard
    89 Ratings
    Visit Website
  • FirstPromoter
    64 Ratings
    Visit Website
  • TIMi
    68 Ratings
    Visit Website
  • Captain Compliance
    287 Ratings
    Visit Website
  • FinOpsly
    3 Ratings
    Visit Website
  • Google Cloud BigQuery
    2,027 Ratings
    Visit Website
  • MikMak
    85 Ratings
    Visit Website
  • Insightful
    621 Ratings
    Visit Website

About

Ridding the world of wasted marketing spend through privacy-friendly attribution, modern Bayesian statistics, and automated data pipelines. Most clients using Recast can improve their blended ROI by 10% within 6 months, achieving faster and more efficient growth. Recast does not use any user-level or cookie data, so it is easy to set up and will not be affected by changing privacy regulations that affect other measurement methodologies. Recast helps optimize your marketing performance by accurately measuring the true impact of your marketing in real time. Built to help modern marketers adjust spend based on real-time performance. Confidence intervals for every ROI, saturation curve, and time shift estimate. Predicts where the next dollar will be most effective because they are different and impactful concepts. Recast’s fully Bayesian model lets us incorporate your business context right into the code.

About

TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies: Attribution: a factual, granular analysis of touchpoints to understand the user journeys. Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish? Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution. On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Audience

Marketers and professionals interested in a solution to optimize their marketing performance and automate their data pipelines

Audience

Digital advertisers

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

1500€/month
Basic
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 5.0 / 5
ease 4.5 / 5
features 4.5 / 5
design 5.0 / 5
support 4.5 / 5

Pros & Cons from Real Users

Pros

  • The attribution and proratisation features let us read our data far more accurately, which matters a lot in a context where cookie consent and analytics changes make numbers harder to interpret. With the arrival of AI features, data analysis has become even easier and more insightful. The time saved is real: automated reporting, KPI alerts, and affiliate closings. The CSM team is proactive, responsive, and never leaves a question unanswered.
  • At Showroomprivé, we use TrackAd to help us identify potentially fraudulent leads and sales claimed by our affiliates. The platform makes the analysis quick and straightforward, which saves us a significant amount of time when reviewing transactions. More importantly, it helps us identify conversions that should not be validated, allowing us to avoid paying commissions on fraudulent or invalid transactions. It has become a useful part of the way we monitor and manage our affiliate activity.

Cons

  • The tool covers a lot of analytical angles, so it takes a bit of time at first to know where to find each report. The onboarding sessions help, but be ready to invest a couple of hours upfront.
  • We have recently identified some new types of fraudulent behavior that are not yet automatically detected by TrackAd. However, we have started working with their team to explore potential solutions and see how these cases could be identified in the future.

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Company Information

Recast
United States
getrecast.com

Company Information

TrackAd
Founded: 2015
France
www.trackad.ai/

Alternatives

Alternatives

MPA Tools

MPA Tools

Veles Software Ltd
ROIVENUE

ROIVENUE

ROIVENUE™

Categories

Categories

Marketing Analytics Features

A/B Testing Not Supported
Campaign Management Supported
Channel Attribution Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Not Supported
ROI Tracking Supported
Social Media Metrics Supported
Website Analytics Not Supported

Marketing Attribution Features

Attribution Modeling Supported
Audience Segmentation Supported
Conversion Tracking Not Supported
Cross-Channel Attribution Supported
Customer Journey Mapping Supported
Multi-Touch Attribution Supported
Predictive Analytics Not Supported
ROI Tracking Supported

Campaign Management Features

Channel Management Supported
Contact Database Not Supported
Email Marketing Not Supported
Event Triggered Actions Not Supported
Lead Management Supported
Multi-Campaign Supported

Integrations

Awin Not Supported
Criteo Not Supported
Google Ad Manager Not Supported
Google Analytics Not Supported
Google Data Studio Not Supported
Google Marketing Platform Not Supported
Google Sheets Not Supported
Kelkoo Group Not Supported
LinkedIn Not Supported
Microsoft Power BI Not Supported
MixCommander Not Supported
Rakuten LinkShare Not Supported
SaleCycle Not Supported
Salesforce Not Supported
Slack Not Supported
Snapchat Not Supported
Telegram Not Supported
TikTok Not Supported
Tradedoubler Not Supported
Tripadvisor Not Supported

Integrations

Awin Supported
Criteo Supported
Google Ad Manager Supported
Google Analytics Supported
Google Data Studio Supported
Google Marketing Platform Supported
Google Sheets Supported
Kelkoo Group Supported
LinkedIn Supported
Microsoft Power BI Supported
MixCommander Supported
Rakuten LinkShare Supported
SaleCycle Supported
Salesforce Supported
Slack Supported
Snapchat Supported
Telegram Supported
TikTok Supported
Tradedoubler Supported
Tripadvisor Supported
Claim Recast and update features and information
Claim Recast and update features and information
Claim TrackAd and update features and information
Claim TrackAd and update features and information