TrueTargetingInfillion
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Related Products
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About
Too many customers are a good thing! These top-of-funnel campaigns reach customers who haven’t purchased your brand and can scale to over 200MM US households. We target using interest and behavioral data and build audience personas from lookalike models based on your CRM. By testing multiple audiences and data sets, we continually optimize what works for you. Don’t let website visits slip away. These highly effective mid-funnel campaigns use identity resolution to match website visits to mailing addresses so that you can re-target visitors with Direct Mail. Programmatic triggers allow you customize sends based on website activity (page visits, traffic source) and sync deployments with other media channels such as email and social. Increase lifetime value. These bottom of funnel campaigns drive the highest conversion rates by incentivizing repeat purchases and winning back lapsed customers.
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About
TrueTargeting is Infillion’s audience targeting platform that enables advertisers to reach people-based, cookieless audiences using unique data sets or their own. It offers over 275 pre-built segments based on interests, buying intent, visitation, survey responses, and brand affinity, as well as custom audience-building functionality. Advertisers can onboard data from existing customer assets, such as CRM, CDP, email, and loyalty lists, and point-of-sale data, to create unique segments and expand scale within 5–10 days. TrueTargeting scales instantly with XGraph to reach people on every device they use (over 865 million in the U.S. alone). Audience types include intent-based (recent visits indicating in-market behavior), interest-based (visits to specific categories of locations in the past three to six months), predictive visit (likelihood to visit a place within the next 30 days), and survey-based (responses indicating category affiliation).
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Marketers that want to send direct mail campaigns
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Audience
Marketers seeking a solution to deliver personalized, cross-device campaigns by leveraging advanced audience segmentation and location-based insights
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Not Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Company InformationPostie
Founded: 2017
United States
postie.com
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Company InformationInfillion
Founded: 2008
United States
infillion.com/data/truetargeting/
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Alternatives |
Alternatives |
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Categories |
Categories |
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Direct Mail Automation Features
A/B Testing
Supported
Analytics/Reporting
Supported
Campaign Management
Supported
Data Import/Export
Not Supported
Delivery Tracking
Supported
Design Management
Supported
Event Triggered Mailings
Supported
List Scrubbing
Not Supported
Mailing List Purchasing
Supported
Mailing Services Integration
Supported
Pre-made Templates
Not Supported
Printing Services Integration
Supported
Response Alerts
Not Supported
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Integrations
DoubleVerify
Not Supported
Ethyca
Supported
Experian Connect
Not Supported
Infillion XGraph
Not Supported
LiveRamp
Not Supported
Oracle BlueKai
Not Supported
Semasio
Not Supported
TransUnion Digital Business Profile
Not Supported
TransUnion TruVision
Not Supported
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Integrations
DoubleVerify
Supported
Ethyca
Not Supported
Experian Connect
Supported
Infillion XGraph
Supported
LiveRamp
Supported
Oracle BlueKai
Supported
Semasio
Supported
TransUnion Digital Business Profile
Supported
TransUnion TruVision
Supported
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