Audience

Businesses and organizations seeking to reach prospective or existing customers in Canada through targeted direct-mail campaigns.

About Smartmail Marketing

Smartmail Marketing is Canada Post's direct-mail marketing service for organizations that want to reach existing or prospective customers by postal delivery. Campaigns can use Neighbourhood Mail, Personalized Mail or Postal Code Targeting, with audience selection using geographic, demographic and address data. Businesses may plan campaigns through Canada Post's online targeting and campaign tools, or work with Canada Post experts and independent Smartmail Marketing partners for audience development, creative design, printing, mail preparation and delivery. The service supports standalone mailings and campaigns coordinated with digital channels, including promotional pieces such as postcards, letters, brochures and flyers. Campaign scope, targeting, formats and postage depend on the sender's objectives and selected mail product. It is a postal and marketing service rather than one standalone software application.

Pricing

Pricing Details:
Campaign costs depend on objectives and scope. Rates and applicable fees vary by mail service and campaign; Canada Post publishes separate rate information for Neighbourhood Mail, Personalized Mail, and Postal Code Targeting.

Integrations

No integrations listed.

Ratings/Reviews

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features 0.0 / 5
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support 0.0 / 5

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Company Information

Canada Post
Founded: 1981
Canada
www.canadapost-postescanada.ca/cpc/en/commercial/marketing/campaign/direct-mail/direct-mail-smm.page

Videos and Screen Captures

Diagram explaining forward sortation areas, local delivery units, and postal-code targeting.

Diagram explaining forward sortation areas, local delivery units, and postal-code targeting.

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Product Details

Platforms Supported
Cloud
Training
Documentation
Support
Online

Smartmail Marketing Frequently Asked Questions

Q: What kinds of users and organization types does Smartmail Marketing work with?
Q: What languages does Smartmail Marketing support in their product?
Q: What kind of support options does Smartmail Marketing offer?
Q: What type of training does Smartmail Marketing provide?

Smartmail Marketing Product Features

Direct Mail Automation

Campaign Management Not Supported
Delivery Tracking Not Supported
Event Triggered Mailings Not Supported
Mailing List Purchasing Not Supported
Mailing Services Integration Not Supported
A/B Testing Not Supported
Data Import/Export Not Supported
Design Management Not Supported
Pre-made Templates Not Supported
List Scrubbing Not Supported
Printing Services Integration Not Supported
Response Alerts Not Supported
Analytics/Reporting Not Supported