Pathmetrics Upstack Data

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Pathmetrics:

About

Pathmetrics is a WordPress plugin that helps marketers track every step of the customer journey from first visit to final conversion. It gives instant visibility into how every page and marketing channel contributes to sales or form submissions without relying on complex analytics tools. Designed for simplicity, Pathmetrics visualizes the complete conversion path and calculates the time between first click and conversion, providing clarity on multi-touch attribution. The plugin integrates seamlessly with popular form builders like Gravity Forms, WPForms, Contact Form 7, Jetpack Forms, and Ninja Forms, as well as WooCommerce. Fully GDPR-compliant by default, it automatically connects with cookie consent tools such as Cookiebot, CookieYes, and Complianz. With Pathmetrics, businesses can finally understand which channels drive real revenue and optimize their marketing spend with unbiased data.
Upstack Data:

About

Upstack Data is the #1 Most Reliable Ad Tracking Software For Shopify — a server-side tracking and identity resolution platform for brands running Meta, Google, and TikTok ads. It captures visitor and conversion events server-side rather than in the browser, reducing the data loss caused by ad blockers, iOS privacy restrictions, and cookie expiration. By resolving visitor identity across devices and sessions, Upstack enriches the data sent to ad platforms and Klaviyo — improving attribution accuracy, lowering customer acquisition costs, and recovering revenue from abandonment flows. Core capabilities: server-side Conversion API, cross-device identity resolution, multi-touch attribution, and Klaviyo abandonment recovery. Built for Shopify brands · Plans from $249/mo · 21-day free trial · 60-day money-back guarantee.
Pathmetrics:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported
Upstack Data:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported
Pathmetrics:

Audience

Digital marketers, agencies, and eCommerce businesses using WordPress who need a simple, privacy-compliant, and independent conversion tracking solution to understand cross-channel performance and prove marketing ROI
Upstack Data:

Audience

Shopify brands, DTC brands, ECommerce owners, and B2B
Pathmetrics:

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported
Upstack Data:

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Not Supported
Pathmetrics:

API

Offers API Not Supported
Upstack Data:

API

Offers API Supported
Pathmetrics:

Screenshots and Videos

No images available
Upstack Data:

Screenshots and Videos

No images available
Pathmetrics:

Pricing

No information available.
Free Version Supported
Free Trial Supported
Upstack Data:

Pricing

$249/month
Upstack Data Pricing

Plans start at $249/mo.
21-day free trial, 60-day money-back guarantee, no contracts, cancel anytime.

Attribution — $249/mo
Signal — $499/mo
Attribution + Signal — $649/mo

✓Marketing performance dashboards
✓Multi-touch attribution
✓P&L and contribution margin reporting
✓Unlimited lookback
✓Channel attribution reporting
✓Unlimited custom dashboards
✓Clean event stream to your warehouse
Free Version Not Supported
Free Trial Supported
Pathmetrics:

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software
Upstack Data:

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software
Pathmetrics:

Training

Documentation Not Supported
Webinars Supported
Live Online Not Supported
In Person Not Supported
Upstack Data:

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported
Pathmetrics:

Company Information

Pathmetrics
Founded: 2025
Belgium
www.pathmetrics.io
Upstack Data:

Company Information

Upstack Data
Founded: 2022
United States
www.upstackdata.com
Pathmetrics:

Alternatives

ClickTrail

ClickTrail

Vizuh OÜ
Upstack Data:

Alternatives

Pathmetrics:
Upstack Data:
Pathmetrics:
WPForms

WPForms

3.8 out of 5 stars
Upstack Data:
Pathmetrics:
Upstack Data:
Pathmetrics:
Upstack Data:
Pathmetrics:

Categories

Upstack Data:

Categories

Upstack Data:

Marketing Attribution Features

Attribution Modeling Not Supported
Audience Segmentation Not Supported
Conversion Tracking Supported
Cross-Channel Attribution Supported
Customer Journey Mapping Not Supported
Multi-Touch Attribution Supported
Predictive Analytics Not Supported
ROI Tracking Not Supported
Pathmetrics:

Integrations

WordPress Supported
Bing Not Supported
Facebook Ads Not Supported
Google Ads Not Supported
Google Tag Manager Not Supported
Klaviyo Not Supported
Omnisend Not Supported
Pinterest Ads Not Supported
Shopify Not Supported
Snapchat Ads Not Supported
TikTok Ads Not Supported
Upstack Data:

Integrations

WordPress Supported
Bing Supported
Facebook Ads Supported
Google Ads Supported
Google Tag Manager Supported
Klaviyo Supported
Omnisend Supported
Pinterest Ads Supported
Shopify Supported
Snapchat Ads Supported
TikTok Ads Supported
Pathmetrics:
Claim Pathmetrics and update features and information
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Upstack Data:
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