TrueTargeting

TrueTargeting

Infillion
+
+

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About

We find your exact audience where they spend their time online, not where we think they do. As a team of experiences digital marketers, Optimatic is no stranger to the often found headaches of client and vendor relations. Starting with the black box of hidden information. and not knowing what kind of management is being done on your account. Optimatic is built to change that. With the goal of openness and transparency from day one, we will hide nothing. All the while providing top notch service with a friendly office. Traditionally, display ads are mainly run through piggy backing on an antiquated Google Ads platform. The days of generic affinity and in-market targeting is long gone. Welcome to the new age of display advertising. Using advanced audiences informed by your specific site visitors, we layer in everything from intent signals, physical location queues, apps installed on phones, and much, much more.

About

TrueTargeting is Infillion’s audience targeting platform that enables advertisers to reach people-based, cookieless audiences using unique data sets or their own. It offers over 275 pre-built segments based on interests, buying intent, visitation, survey responses, and brand affinity, as well as custom audience-building functionality. Advertisers can onboard data from existing customer assets, such as CRM, CDP, email, and loyalty lists, and point-of-sale data, to create unique segments and expand scale within 5–10 days. TrueTargeting scales instantly with XGraph to reach people on every device they use (over 865 million in the U.S. alone). Audience types include intent-based (recent visits indicating in-market behavior), interest-based (visits to specific categories of locations in the past three to six months), predictive visit (likelihood to visit a place within the next 30 days), and survey-based (responses indicating category affiliation).

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Companies and advertisers looking for a mobile, video and display advertising platform solution

Audience

Marketers seeking a solution to deliver personalized, cross-device campaigns by leveraging advanced audience segmentation and location-based insights

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Optimatic
Founded: 1999
United States
optimatic.io

Company Information

Infillion
Founded: 2008
United States
infillion.com/data/truetargeting/

Alternatives

Alternatives

Yahoo DSP

Yahoo DSP

Yahoo
AdLib DSP

AdLib DSP

AdLib Media Group

Categories

Categories

Integrations

DoubleVerify
Experian Connect
Infillion XGraph
LiveRamp
Oracle BlueKai
Semasio
TransUnion Digital Business Profile
TransUnion TruVision

Integrations

DoubleVerify
Experian Connect
Infillion XGraph
LiveRamp
Oracle BlueKai
Semasio
TransUnion Digital Business Profile
TransUnion TruVision
Claim Optimatic and update features and information
Claim Optimatic and update features and information
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Claim TrueTargeting and update features and information