TrueTargetingInfillion
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Related Products
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About
We find your exact audience where they spend their time online, not where we think they do. As a team of experiences digital marketers, Optimatic is no stranger to the often found headaches of client and vendor relations. Starting with the black box of hidden information. and not knowing what kind of management is being done on your account. Optimatic is built to change that. With the goal of openness and transparency from day one, we will hide nothing. All the while providing top notch service with a friendly office. Traditionally, display ads are mainly run through piggy backing on an antiquated Google Ads platform. The days of generic affinity and in-market targeting is long gone. Welcome to the new age of display advertising. Using advanced audiences informed by your specific site visitors, we layer in everything from intent signals, physical location queues, apps installed on phones, and much, much more.
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About
TrueTargeting is Infillion’s audience targeting platform that enables advertisers to reach people-based, cookieless audiences using unique data sets or their own. It offers over 275 pre-built segments based on interests, buying intent, visitation, survey responses, and brand affinity, as well as custom audience-building functionality. Advertisers can onboard data from existing customer assets, such as CRM, CDP, email, and loyalty lists, and point-of-sale data, to create unique segments and expand scale within 5–10 days. TrueTargeting scales instantly with XGraph to reach people on every device they use (over 865 million in the U.S. alone). Audience types include intent-based (recent visits indicating in-market behavior), interest-based (visits to specific categories of locations in the past three to six months), predictive visit (likelihood to visit a place within the next 30 days), and survey-based (responses indicating category affiliation).
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Companies and advertisers looking for a mobile, video and display advertising platform solution
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Audience
Marketers seeking a solution to deliver personalized, cross-device campaigns by leveraging advanced audience segmentation and location-based insights
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Not Supported
Free Trial
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Company InformationOptimatic
Founded: 1999
United States
optimatic.io
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Company InformationInfillion
Founded: 2008
United States
infillion.com/data/truetargeting/
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Categories |
Categories |
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Integrations
DoubleVerify
Not Supported
Experian Connect
Not Supported
Infillion XGraph
Not Supported
LiveRamp
Not Supported
Oracle BlueKai
Not Supported
Semasio
Not Supported
TransUnion Digital Business Profile
Not Supported
TransUnion TruVision
Not Supported
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Integrations
DoubleVerify
Supported
Experian Connect
Supported
Infillion XGraph
Supported
LiveRamp
Supported
Oracle BlueKai
Supported
Semasio
Supported
TransUnion Digital Business Profile
Supported
TransUnion TruVision
Supported
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