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About

Optimal is the world’s most loved user insights platform, empowering every role in every business to embrace user insights through accessible, AI-powered tools that drive measurable business impact. From product managers and UX researchers to designers, marketers, and CX leaders, Optimal makes it easy for anyone to discover what users need, and act on it with confidence. Run user research and user testing at scale, including usability testing, card sorting, tree testing, surveys, and prototype validation, without needing a research background. Get fast, AI-powered analysis, recruit global participants, and share clear insights that drive action. Trusted by leading teams, Optimal helps reduce risk, improve UX, and deliver better digital experiences at speed.

About

UserTesting is a leading human insight platform designed to help enterprises capture authentic customer feedback at scale. It leverages a global network of participants and AI-driven analysis to deliver fast, actionable insights across marketing, product, design, and customer experience teams. The platform enables companies to test anything from messaging and creative assets to product features, reducing guesswork and maximizing ROI. UserTesting supports enterprise-grade compliance standards including SOC 2, GDPR, and HIPAA to ensure privacy and security. Trusted by world-renowned brands like Walmart, Microsoft, and Wells Fargo, it drives measurable business outcomes such as increased revenue, faster innovation, and reduced risk. UserTesting empowers organizations to put the real voice of the customer at the center of their decision-making.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Optimal is the user insights platform built for enterprise teams who care deeply about designing better digital experiences through real user feedback. From product managers and UX researchers to designers, marketers, and CX professionals, Optimal empowers every role to make smarter decisions with fast and AI-powered insights. Trusted by global enterprises like Netflix, Apple, HSBC, and government agencies, Optimal helps teams conduct usability testing, card sorting, tree testing, surveys, and qualitative research – all in one intuitive, secure platform. Whether you're validating product features, improving accessibility, or reducing user friction, Optimal delivers research-backed clarity that drives business results. Our platform is serving large organizations in sectors like technology, financial services, energy, airlines, and government. If your team is scaling research, improving customer experience, or making user-centered decisions at speed – Optimal is the right platform for you.

Audience

Enterprise marketing, product, design, and customer experience teams seeking fast, reliable, and scalable human insight solutions to drive customer-centric business growth

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$199/month
All plans:
- Unlimited seats
- Unlimited participant responses per study
- All tools and study types included
Free Version Not Supported
Free Trial Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 4.0 / 5
ease 4.0 / 5
features 4.0 / 5
design 4.0 / 5
support 3.0 / 5

Pros & Cons from Real Users

Pros

  • I like exactly how Usertesting takes customer feedback and also implements adjustments to the item to make it more user friendly. I look like a valuable customer to them. In addition, it is a very quick and easy way to get answers to help educate training courses or next steps.

Cons

  • The product is expensive. Also, not all features are as easy to use as I would like them to be. Therefore, it may take even longer than necessary to establish a test, due to the fact that there are not as many shortcuts available yet. Still, they listen to customers and implement changes quickly.

Training

Documentation Not Supported
Webinars Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

Optimal
Founded: 2007
New Zealand
www.optimalworkshop.com

Company Information

UserTesting
Founded: 2007
United States
usertesting.com

Alternatives

Alternatives

heatmap

heatmap

heatmap.com
Dovetail

Dovetail

Dovetail Research
UserZoom

UserZoom

UserTesting

Categories

Heatmap Supported
Usability Testing Supported
User Research Supported

Categories

AB Testing Supported
Mobile App Testing Supported
Usability Testing Supported
User Research Supported
UX Supported
Visual Feedback Supported

Usability Testing Features

A/B Testing Supported
Annotations Not Supported
Audience Targeting Supported
Heatmaps Supported
Impression Testing Not Supported
Mobile Testing Not Supported
Moderated Usability Testing Not Supported
Prototype Testing Supported
Quantitative Metrics Supported
Remote User Testing Supported
Reporting / Analytics Supported
Surveys and Feeback Supported
Video Recording / Transcription Supported

AB Testing Features

Audience Targeting Supported
Campaign Segmentation Not Supported
Funnel Analysis Not Supported
Heatmaps Not Supported
Landing Pages / Web Forms Not Supported
Multivariate Testing Not Supported
Split Testing Not Supported
Statistical Relevance Analysis Not Supported
Surveys Not Supported
Test Scheduling Supported
Visual Editor Not Supported

Mobile App Testing Features

Functional Testing Supported
Installation Testing Not Supported
Interruption Testing Not Supported
Memory Testing Not Supported
Performance Testing Supported
Usability Testing Supported

UX Features

Animation Not Supported
For Mobile Supported
For Websites Supported
Heatmaps Not Supported
Prototyping Supported
Screen Activity Recording Supported
Unmoderated Testing Supported
Usability Testing Supported
User Journeys Supported
User Research Supported

Integrations

Figma Supported
Adobe XD Not Supported
Atlassian Rovo Not Supported
Cint Supported
Condens Not Supported
Desktop.com Not Supported
EnjoyHQ Not Supported
Google Calendar Not Supported
Jira Not Supported
Jira Work Management Not Supported
Microsoft Outlook Not Supported
Pendo Not Supported
PureSpectrum Supported
Rally Not Supported
Respondent Supported
Shift Not Supported
Slack Not Supported
Trello Not Supported
User Interviews Supported
axe Auditor Not Supported

Integrations

Figma Supported
Adobe XD Supported
Atlassian Rovo Supported
Cint Not Supported
Condens Supported
Desktop.com Supported
EnjoyHQ Supported
Google Calendar Supported
Jira Supported
Jira Work Management Supported
Microsoft Outlook Supported
Pendo Supported
PureSpectrum Not Supported
Rally Supported
Respondent Not Supported
Shift Supported
Slack Supported
Trello Supported
User Interviews Not Supported
axe Auditor Supported
Claim Optimal Workshop and update features and information
Claim Optimal Workshop and update features and information
Claim UserTesting and update features and information
Claim UserTesting and update features and information