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About

Optibase is an A/B testing and conversion rate optimization (CRO) platform for websites, including Webflow and WordPress sites. It lets marketers and developers create, run, and analyze split tests on pages and individual elements, as well as multivariate and URL-based tests comparing different page versions. Built-in heatmaps and session recordings help teams review clicks, scrolling, and visitor journeys, while personalization and audience targeting support tailored website experiences. Conversion tracking lets users compare variant performance and evaluate outcomes. Experiments can be managed through Optibase's web dashboard and its Webflow app or WordPress plugin; script-based installation supports other website builders. It is intended for marketers, growth teams, agencies, and developers who want to investigate visitor behavior, test site changes, and use experiment results to guide conversion-focused updates.

About

Get more conversions with Unbounce landing pages. Build, launch, and optimize custom landing pages for any campaign—without developers or tech bottlenecks. Drive more leads and revenue from any web page by showing targeted popups and sticky bars to specific users. Completely avoid tech bottlenecks; any member of your team can build, launch, and optimize Unbounce landing pages, popups, and sticky bars. Easily recreate any mockup or brand concept. Build from scratch, or start from our gallery of fully customizable templates. Use the Unbounce drag and drop builder to accelerate your landing page production process, and build high-converting popups and sticky bars in minutes. Publish landing pages to WordPress, integrate with Google Analytics, and automatically pass leads to almost any email marketing tool. Plans starting at $90/mo with annual billing when you sign up through the link above and get 20% off paid plans! All plans include a 14-day free trial.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Marketers, growth teams, agencies and developers running Webflow or WordPress websites.

Audience

Brands, agencies, and retailers that want a powerful landing page platform to convert visitors

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$79/month
The free plan supports up to 10,000 tested users and one active test. Paid plans start with Basic at $79/month or $790 billed annually; Business is $159/month, and Professional is $319/month.
Free Version Supported
Free Trial Not Supported

Pricing

$72 per month
Sign up through the link above and receive 20% off your first 3 months or an annual plan with Unbounce.
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 4.5 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • - View page view and conversion analytics - Perform A/B test of site to get the best conversion rate - Easily customizable without coding - Easily export leads - Receive email notifications to multiple email addresses when a new lead comes in
  • It's very easy to deploy and helps to create as per the required interface. Very easy for newcomers, no coding required. Pre-built templates and helps to increase conversion rates.

Cons

  • - Difficult to track conversions of google ads you send to the landing page as the confirmation "page" is a pop-up and not a separate link. I resolved this by making a new page the submission links to, however it's not ideal.
  • Overall it's an outstanding tool.

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

Optibase
www.optibase.io

Company Information

Unbounce
Founded: 2009
Canada
unbounce.com

Alternatives

Alternatives

Cortality

Cortality

Cortality, Inc.
Beefree

Beefree

BEE Content Design, Inc.
Zarget

Zarget

Osmnez Technologies

Categories

Categories

AB Testing Features

Audience Targeting Not Supported
Campaign Segmentation Not Supported
Funnel Analysis Not Supported
Heatmaps Not Supported
Landing Pages / Web Forms Supported
Multivariate Testing Not Supported
Split Testing Not Supported
Statistical Relevance Analysis Not Supported
Surveys Not Supported
Test Scheduling Not Supported
Visual Editor Not Supported

Email Marketing Features

A/B Testing Not Supported
Artificial Intelligence Not Supported
Auto-Responders Not Supported
CAN SPAM Compliance Not Supported
Customer Surveys Not Supported
Drip Campaigns Not Supported
Dynamic Content Not Supported
Event Triggered Email Not Supported
Image Library Not Supported
Landing Pages/Web Forms Supported
Mailing List Management Not Supported
Mobile Optimized Emails Not Supported
Reporting/Analytics Not Supported
Subscriber Management Not Supported
Template Management Not Supported
WYSIWYG Email Editor Not Supported

Landing Page Features

A/B Testing Supported
Analytics Supported
Drag & Drop Supported
Form Creation Supported
Real Time Editing Supported
Responsive Supported
SEO Management Supported
Templates Supported

Integrations

WordPress Supported
AdStage Not Supported
Adobe Marketo Engage Not Supported
Anthill CRM Not Supported
Capsule Not Supported
ClickGuard Not Supported
Colligso WalletIn Not Supported
Crowdin Not Supported
DesignTork Not Supported
Easyflow Not Supported
Heatclix Not Supported
Kindful Not Supported
Livespace Not Supported
Microsoft Clarity Not Supported
Rambox Not Supported
TapClicks Not Supported
Webflow Supported
boberdoo Not Supported

Integrations

WordPress Supported
AdStage Supported
Adobe Marketo Engage Supported
Anthill CRM Supported
Capsule Supported
ClickGuard Supported
Colligso WalletIn Supported
Crowdin Supported
DesignTork Supported
Easyflow Supported
Heatclix Supported
Kindful Supported
Livespace Supported
Microsoft Clarity Supported
Rambox Supported
TapClicks Supported
Webflow Not Supported
boberdoo Supported
Claim Optibase and update features and information
Claim Optibase and update features and information
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Claim Unbounce and update features and information