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About

OptiKPI is an advanced CRM and retention platform designed specifically for iGaming businesses, empowering them with data-driven solutions to enhance player engagement, retention, and lifetime value. The platform leverages real-time customer data to deliver personalized marketing campaigns that foster loyalty and maximize revenue. Built by marketing experts, OptiKPI simplifies complex retention strategies, allowing businesses to easily create tailored experiences that resonate with players. The platform’s capabilities include intelligent segmentation, automated campaigns, and real-time tracking, which help businesses engage players effectively and drive long-term value. OptiKPI is committed to supporting businesses of all sizes, providing enterprise-level capabilities in an accessible and user-friendly package.

About

Symplify is a cross-channel CRM and marketing automation platform designed for marketers and CRM teams who need to move fast without losing relevance. Built in Stockholm with European data hosting, Symplify helps businesses across ecommerce, entertainment, iGaming and NGO deliver personalised customer journeys at scale, across email, SMS, push, on-site, and more. With over 3.3 billion messages sent through the platform every year, it is built for high-volume operations, handling large data streams at scale while keeping automation simple to manage. AI is built into the platform across segmentation, churn prediction, and campaign optimisation. We have been in this space for over 25 years, with the same product leadership from day one. Trusted by operators across Europe and globally, Symplify is the platform for teams that want to own their customer data, act on it in real time, and build relationships that last.

Platforms Supported

Windows Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Gaming & Casinos, Sports & Entertainment, E-commerce & Retail, Travel & Hospitality, Financial Services & Payments, Telecommunications, Media & Publishing, EdTech & Online Learning, SaaS & Technology, Retail & Consumer Goods

Audience

Marketers and CRM teams seeking cross-channel marketing automation, built and hosted in Europe

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

Contact for pricing
Free Version Not Supported
Free Trial Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

OptiKPI
Founded: 2016
Finland
www.optikpi.com

Company Information

Symplify
Founded: 2000
Sweden
symplify.com

Alternatives

Alternatives

OptiFlow Merchant

OptiFlow Merchant

OptiFlow Technologies
Aqbay CRM

Aqbay CRM

Aqbay

Categories

CRM Supported

Categories

CRM Features

Calendar/Reminder System Not Supported
Call Logging Not Supported
Document Storage Not Supported
Email Marketing Supported
Internal Chat Integration Supported
Lead Scoring Supported
Marketing Automation Integration Supported
Mobile Access Supported
Quotes / Proposals Not Supported
Segmentation Supported
Social Media Integration Not Supported
Task Management Supported
Territory Management Supported

Email Marketing Features

A/B Testing Supported
Artificial Intelligence Not Supported
Auto-Responders Supported
CAN SPAM Compliance Supported
Customer Surveys Supported
Drip Campaigns Supported
Dynamic Content Supported
Event Triggered Email Supported
Image Library Supported
Landing Pages/Web Forms Supported
Mailing List Management Supported
Mobile Optimized Emails Supported
Reporting/Analytics Supported
Subscriber Management Supported
Template Management Supported
WYSIWYG Email Editor Supported

Email Template Design Features

A/B Testing Supported
Code From Scratch Supported
Drag & Drop Editing Supported
Image Library Supported
Import HTML Code Not Supported
Mobile-Friendly / Responsive Supported
Potential Issue Identification Not Supported
Premade Templates Supported
Proofing Not Supported
Reporting / Analytics Supported
Text Editor Supported
Theme Editor Not Supported

Marketing Automation Features

A/B Testing Supported
Analytics / ROI Tracking Supported
Artificial Intelligence Supported
Content / Blogging Platform Not Supported
Customizable CTAs Supported
Drip Campaigns Supported
Dynamic Content Supported
Landing Pages / Web Forms Supported
Lead Scoring Supported
Sales Intelligence Not Supported
Search Marketing Not Supported
Segmentation Supported
Social Marketing Not Supported
Website Visitor Tracking Supported

SMS Marketing Features

2-Way Messaging Not Supported
Artificial Intelligence Not Supported
Contact Management Supported
Mass Texting Supported
Message Personalization Supported
MMS Supported
Mobile Coupons Not Supported
Mobile Keywords Supported
Polls / Voting Not Supported
Reporting/Analytics Supported
Scheduled Messaging Supported
Shortcodes Supported
Text-to-Win Not Supported

Integrations

Firebase Supported
Flows Not Supported
HubSpot CRM Supported
HubSpot Customer Platform Supported
Mailchimp Supported
Playable Not Supported
SendGrid Supported
Textlocal Supported
Twilio Supported

Integrations

Firebase Not Supported
Flows Supported
HubSpot CRM Not Supported
HubSpot Customer Platform Not Supported
Mailchimp Not Supported
Playable Supported
SendGrid Not Supported
Textlocal Not Supported
Twilio Not Supported
Claim OptiKPI and update features and information
Claim OptiKPI and update features and information
Claim Symplify and update features and information
Claim Symplify and update features and information