Operative.One

Operative.One

Operative
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+

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About

Operative.One is the gold standard for digital ad management—powering the world’s top streaming platforms and over 100 distinct CTV services. As the industry’s leading order management system (OMS), Operative.One helps digital media companies maximize yield across channels, streamline operations, and accelerate revenue. This unified platform connects the entire quote-to-cash workflow, enabling sales and ops teams to do more with less. Sales teams can book more deals across linear and digital channels, while operations teams process more work with tools that free up time for strategic, high-value tasks. Whether you're monetizing video, display, mobile, or CTV, Operative.One transforms advertising operations into a revenue-generating machine, driving growth, efficiency, and scale.

About

Publift is a programmatic ad tech company that partners with digital publishers to help them increase ad revenue. Founded by 2 ex-Googlers, Publift uses a proprietary software platform that allows publishers to focus on producing the content their audiences crave and less time managing the advertising revenue that sustains them. The single, easy-to-set-up Fuse tag gives publishers access to a world of ad tech at their fingertips, including private marketplace (PMP) management, Header, and Open bidding, ad layout optimization, brand safety, and compliance with centralized reporting, all in one simple dashboard. Fuse is currently the only truly simple way for publishers to optimize and manage their ad technology — loaded with easy-to-use integrations such as multivariate testing, Content Management Platforms (CMP) integration, automatic alert monitoring, and automated bid optimization. On average, client revenue using our platform has increased by a massive 60% year-on-year.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Digital media companies and online publishers

Audience

Website and app publishers

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Not Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

Contact us
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Operative
Founded: 2000
United States
www.operative.com/operative-one/

Company Information

Publift
Founded: 2015
Ireland
www.publift.com

Alternatives

Alternatives

Xandr

Xandr

Microsoft

Categories

Categories

Integrations

Google Ad Manager Supported
Oracle PeopleSoft Supported
PubMatic Supported
Salesforce Supported

Integrations

Google Ad Manager Not Supported
Oracle PeopleSoft Not Supported
PubMatic Not Supported
Salesforce Not Supported
Claim Operative.One and update features and information
Claim Operative.One and update features and information
Claim Publift and update features and information
Claim Publift and update features and information