OpenText Experience Aviator vs. Smaply Comparison


OpenText Experience Aviator OpenText	Smaply	+	+
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About OpenText Experience Aviator is an AI foundation for creating contextual, personalized, and relevant customer communications and experiences at scale. Built into OpenText Experience Cloud, it applies generative AI, image AI, and content analysis directly where customer experience teams work, helping marketers, communicators, and customer success teams generate content, manage digital assets, and improve customer interactions. Teams can create new content or update existing material for greater simplicity, clarity, empathy, and consistency while maintaining a unified brand voice. Generative AI is embedded directly into OpenText Communications authoring workflows, allowing teams to create personalized communications grounded in trusted enterprise content and customer data. Experience Aviator can also generate web pages and digital assets, repurpose content across formats, and help teams produce faster first drafts with fewer manual revisions.	About Smaply is the leading platform for journey management, empowering teams to design, manage, and scale customer journeys across organizations. Built for those who put customers at the heart of their operations, Smaply offers robust tools to visualize journey maps and personas, enabling clear alignment and shared understanding across departments. Getting started has never been easier – no more fear of the blank page! With Smaply AI you can create a journey map in minutes, while still being 100% in control every step of the way. With Smaply’s journey management functionality, you can create structured journey hierarchies, maintain consistency across touchpoints, and manage journeys as dynamic, living assets. The platform supports centralized governance while offering flexibility, making it ideal for scaling CX initiatives in complex organizations. One of Smaply’s key strengths is its rich ecosystem of integrations, such as Google Analytics, Microsoft 365, Jira any many more.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Marketing, communications, and customer experience teams wanting to create, personalize, manage, and deliver AI-assisted content and digital experiences at scale	Audience Small teams who are starting out with customer journey mapping, large organizations that want to scale their journey management across the organization
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing €390.00/year We offer 4 pricing tiers: - free plan - repository (€390.00/year) - framework (€690.00/year) - governance (€990.00/year) Also we offer a discount for NGOs, educational purposes, and public services. Free Version Supported Free Trial Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 4.5 / 5 ease 4.7 / 5 features 4.6 / 5 design 4.3 / 5 support 4.1 / 5 Read all reviews
	Pros & Cons from Real Users Pros A simple tool that I can use as a hub for my journey maps. I really like that i can visualize multiple personas on one map, or see current-state and future-state journeys on the same map. Easy to learn, web-based, simple to navigate, exporting features. The tool is super easy to set up and assign team members. The ways I can use Smaply to shape my thinking and creative are just awesome... and so many use cases for this software! For some projects, I use it for messaging to different audiences. I'm also using it to create stories: personas=characters, journey maps=plot. For a particular project, it's easy and interesting to build multiple personas from available data. Building over-time journeys for them is fairly straightforward too. One very nice feature: Link several journeys together. Another feature I like is "stages." After I've analyzed the journey maps, I can relocate persona maps to fit under similar stages. Smaply also has something unique -- and brilliant called stakeholder maps. I plan to build them for each point in personas' journey maps. Essentially, it is a who-to-whom network graph, where you can specify the nature of every link. Wow! It is very easy to find your way in Smaply. Every button is explained, and you can easily create a journey. It also has a lot of features to support the journey and can be connected with different programs. Useful to compare two different journeys too. I LOVE the idea that multiple journeys can be linked or seen in one large format. Most of the journeys I've seen in other platforms are 1 (once in a while 2 at the most). They don't tell the full story that Smaply can. Cons I personally don't like the current interface, however they seem to work on it and I'm curious about the new version that's to come. No undo (CTRL-Z) no simultaneous collaboration, and sometimes there is a lag for saving changes. - I'd like to be able to add multiple Stages. It would allow multiple ways of looking at processes. - I can't figure out how to alter the pop-up form for "Steps," and would like to be able to change it. I find the export options limited. The only way you can see the whole journey is through poster, but it is too big and you can't read without zooming in. Also, you can only design the journey from one person perspective -and this creates a problem. For example, sometimes, we want to show a continuous process where employee starts to do something and HR takes it over from them. But then, the lane of HR becomes empty during employee's actions and this does not look very well in the poster overview. Lastly, two person can't work in the same map at the same time. Limited options for final presentation views are a bit concerning.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information OpenText Founded: 1991 Canada www.opentext.com/aviator-ai/experience-aviator	Company Information Smaply Founded: 2012 Austria www.smaply.com
Alternatives No Alternatives	Alternatives Custellence
	Cemantica
	UXPressia
	Totango
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Categories AI Customer Success Supported Customer Experience Supported Customer Success Supported Personalization Supported	Categories Business Process Management Supported Customer Data Platforms (CDP) Supported Customer Experience Supported Customer Journey Mapping Tools Supported Customer Satisfaction Supported Customer Success Supported Experience Management Supported Personalization Supported Product Analytics Supported UX Supported
	Customer Experience Features Action Management Not Supported Analytics Supported Customer Segmentation Not Supported Dashboard Supported Feedback Management Supported Knowledge Management Supported Multi-Channel Collection Not Supported Sentiment Analysis Not Supported Survey Management Not Supported Text Analysis Not Supported Trend Analysis Not Supported Customer Success Features Account Alerts Not Supported Account Management Supported Communication Management Supported Customer Engagement Supported Customer Lifecycle Management Supported Health Score Not Supported Onboarding Supported Revenue Management Not Supported Usage Tracking / Analytics Not Supported Win / Loss Analysis Not Supported Personalization Features A/B Testing Not Supported Abandoned Cart Saver Not Supported Account Based Marketing Not Supported Behavioral Targeting Not Supported Campaign Segmentation Not Supported Content Analytics Not Supported Contextual Targeting Not Supported Customer Profiles Supported Experience Management Supported Recommendation Engine Not Supported Website Personalization Not Supported Show More Features Business Process Management Features Access Controls / Permissions Not Supported Alerts / Notifications Not Supported Business Process Automation Not Supported Business Rules Management Not Supported Collaboration Supported Process Change Tracking Not Supported Process Mapping Supported Process Modeling & Design Supported Visual Workflow Management Supported Customer Data Platforms (CDP) Features Behavioral Analytics Not Supported Campaign Management Not Supported Customer Profiles Supported Customer Segmentation Not Supported Data Integration Supported Data Matching Not Supported GDPR Compliance Supported Personalization Not Supported Predictive Modeling Not Supported Customer Journey Mapping Tools Features Action Management Not Supported Attribution Modeling Not Supported Behavioral Analytics Not Supported Collaboration Supported Customer Profiles Supported Data Import / Export Supported Predictive Analytics Not Supported Surveys & Feedback Not Supported Templates Supported Customer Satisfaction Features 360 Degree Feedback Not Supported Analytics Not Supported Call Reporting Not Supported Complaint Monitoring Not Supported Feedback Collection Supported Survey Management Not Supported Experience Management Features Action Management Not Supported Analytics Supported Customer Segmentation Supported Dashboard Supported Feedback Management Supported Knowledge Management Supported Multi-Channel Collection Supported Sentiment Analysis Not Supported Survey Management Not Supported Text Analysis Not Supported Trend Analysis Not Supported Product Analytics Features Attribution Not Supported Automatic Data Capture Not Supported Churn Reporting Not Supported Customer Feedback Collection Supported Customer Guidance Supported Customer Journey Analytics Supported Data Export Supported Data History Retention Not Supported Data Labeling Not Supported Product Engagement Scoring Not Supported Real-Time Data Analysis Supported Touchpoint Analytics Supported User Segmentation Supported UX Features Animation Not Supported For Mobile Not Supported For Websites Not Supported Heatmaps Not Supported Prototyping Supported Screen Activity Recording Not Supported Unmoderated Testing Not Supported Usability Testing Not Supported User Journeys Supported User Research Supported
Integrations Asana Not Supported Azure DevOps Not Supported Figma Not Supported Google Analytics Not Supported Google Cloud Operations Suite Not Supported Jira Not Supported Linear Not Supported Microsoft 365 Not Supported Microsoft OneDrive Not Supported Microsoft SharePoint Not Supported Miro Not Supported OpenText Aviator Supported OpenText Aviator Platform Supported OpenText Aviator Studio Supported OpenText DevOps Aviator Supported OpenText Service Management Aviator Supported Tableau Not Supported Trello Not Supported YouTube Not Supported monday AI work platform Not Supported Show More Integrations View All 5 Integrations	Integrations Asana Supported Azure DevOps Supported Figma Supported Google Analytics Supported Google Cloud Operations Suite Supported Jira Supported Linear Supported Microsoft 365 Supported Microsoft OneDrive Supported Microsoft SharePoint Supported Miro Supported OpenText Aviator Not Supported OpenText Aviator Platform Not Supported OpenText Aviator Studio Not Supported OpenText DevOps Aviator Not Supported OpenText Service Management Aviator Not Supported Tableau Supported Trello Supported YouTube Supported monday AI work platform Supported Show More Integrations View All 15 Integrations
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