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About

Open Web Analytics is the free and open-source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and applications. Run OWA under your own domain or as part of your web application. OWA is a customizable web analytics framework that can be extended to meet your needs. Track WordPress and Mediawiki-based websites and admin events. OWS provided you with dozens of standard metrics, dimensions, and reports. Extensive data access API enables integration with raw data access. OWA respects GDRP and other privacy frameworks. In addition to dozens of standard web analytics metrics, dimensions, and reports, OWA has several advanced features that are not often found in open source offerings. Monitor analytics via the dashboard. View detail usage of any web page including prior and next pages viewed. View the clickstream of anonymized user sessions.

About

Similarweb is the leading AI-powered digital data platform committed to unlocking the full potential of the digital landscape. Trusted by startups, Fortune 500 companies, and top global brands, we provide actionable market insights that empower businesses to understand competitors, consumer behavior, and emerging trends. Our solutions span the entire digital funnel - covering marketing, SEO, sales operations, eCommerce, and research - with comprehensive analytics across websites, apps, products, and industries. With Similarweb, businesses gain access to extensive data coverage, including over 1 billion websites, 8 million apps, and 3 million brands. Our platform delivers real-time insights with data on 5 billion search terms, 250 million display ads, and 10 billion content pages, enabling companies to stay ahead of the curve. With global reach across 190 countries and 210 industries, Similarweb helps teams benchmark performance, optimize strategies, and drive growth.

Platforms Supported

Windows Supported
Mac Not Supported
Linux Supported
Cloud Not Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Website managers searching for a solution to analyze the use of their websites and applications

Audience

Similarweb is designed for marketing teams, SEO specialists, sales operations, eCommerce managers, and data analysts seeking comprehensive digital market intelligence to drive growth and competitive advantage

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

API

Offers API Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

Free
Free Version Supported
Free Trial Not Supported

Pricing

$199/month
1 user
3 months of historical data
1000 keywords per table
Worldwide view

Well-suited for digital marketers and entrepreneurs working to map out their online presence and build winning strategies.
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • Very helpful tool for understanding the traffic going to a site monthly as well as sources of traffic. It also shows related competitors for a given site.

Cons

  • They provide a lot of value in their free version, but their subscription pricing is expensive.

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

Open Web Analytics
www.openwebanalytics.com

Company Information

Similarweb
Founded: 2007
United States
www.similarweb.com

Alternatives

Alternatives

HubSpot AEO

HubSpot AEO

HubSpot
inSites

inSites

Teege.me
Umami

Umami

Umami Web Analytics

Categories

Content Analytics Supported
Web Analytics Supported

Categories

Web Analytics Features

Campaign Management Supported
Conversion Tracking Supported
Form Analytics Not Supported
Goal Tracking Supported
Keyword Tracking Supported
Multiple Site Management Supported
Pageview Tracking Supported
Referral Source Tracking Supported
Site Search Tracking Supported
Time on Site Tracking Supported
User Interaction Tracking Not Supported

Integrations

AccessOwl Not Supported
Adverity Not Supported
Data Virtuality Not Supported
EXADS Not Supported
Google Not Supported
Kadabra Not Supported
Mindflow Not Supported
Netpeak Checker Not Supported
Niche Finder Not Supported
Nucla Not Supported
OwlProxy Not Supported
Purify Digital Not Supported
Salesforce Not Supported
Salesforce Agentforce Marketing Not Supported
SerpDino Not Supported
Shift Not Supported
SimilarTech Not Supported
Supermetrics Not Supported
Syfter Not Supported
WordPress Supported

Integrations

AccessOwl Supported
Adverity Supported
Data Virtuality Supported
EXADS Supported
Google Supported
Kadabra Supported
Mindflow Supported
Netpeak Checker Supported
Niche Finder Supported
Nucla Supported
OwlProxy Supported
Purify Digital Supported
Salesforce Supported
Salesforce Agentforce Marketing Supported
SerpDino Supported
Shift Supported
SimilarTech Supported
Supermetrics Supported
Syfter Supported
WordPress Not Supported
Claim Open Web Analytics and update features and information
Claim Open Web Analytics and update features and information
Claim Similarweb and update features and information
Claim Similarweb and update features and information