Omnisend vs. TouchBasePro Comparison


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About Email & SMS marketing so good, it's boring. Omnisend is built for busy shop owners who have enough adventure in their ecommerce business already: one-click integration with the major ecommerce platforms, pre-made automations and templates, built-in AI on every plan, and award-winning 24/7 support in six languages. Connect ChatGPT or Claude to your account with Omnisend MCP and work from the chat instead. Switching? We move every list, flow, and template in five days, free. Join 150,000+ brands and see how refreshingly boring your marketing can be.	About Our Email Marketing platform has all the tools you need to become an email marketing pro. Check out our many features like transactional emails, workflows, automations and different campaign types to see what we mean. Our campaign builder allows you to design stunning emails, like a pro. Creating an effective campaign requires that you have the right tools for the job. An email marketing and digital strategy expert will learn the ins and outs of your business, existing email program and identify your campaign goals. We will then analyze and perform an audit of your current marketing and database growth strategy, along with your current email program to identify key areas of improvement. We will set up a consultation to review the critical areas of improvement, best practices, examples and how we propose to work alongside your business to win. Receive an in-depth guide on the way forward and how we will help create high-value, low-cost ways to achieve your goals.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Omnisend—the ideal solution for growing ecommerce stores wanting to drive sales through email & SMS marketing. Benefit from a 1-click integration with Shopify, BigCommerce, Woocommerce & Wix.	Audience Anyone who wants an email marketing solution
Support Phone Support Not Supported 24/7 Live Support Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $16.00/month Omnisend offers three plans: Free, Standard, and Pro. Free: 250 contacts, 500 emails and 500 web push notifications per month. Includes pre-built ecommerce workflows, segmentation with the AI segment builder, A/B testing, popups, landing pages, and 24/7 support. Standard, from $16/month: Everything in Free, plus email volume at 12× your list size, unlimited web push, custom workflows, dynamic content blocks, Forms AI Assistant, and the option to remove Omnisend branding. Pro, from $59/month: Everything in Standard, plus unlimited emails, SMS and MMS campaigns and automation, personalized product recommendations, and advanced reporting. A dedicated Account Expert is available from $400/month on any paid plan. *Average return of $79 per $1 spent is based on Omnisend internal analysis of paid-plan merchants, 2025. Results vary. Free Version Supported Free Trial Not Supported	Pricing R259 per month Pricing is available for subscriptions, email and SMS credits as well as bespoke pricing for services Free Version Supported Free Trial Not Supported
Reviews/Ratings Overall 5.0 / 5 ease 4.9 / 5 features 4.9 / 5 design 4.8 / 5 support 4.7 / 5 Read all reviews	Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews
Pros & Cons from Real Users Pros The user interface is intuitive and onboarding becomes easy for every marketing team. The functionality like delivery automation, contact management and personalized email content works fantastic. Detailed analytics on delivered emails. Simple process to customize the interface. It has the ability to automatically send and resend campaign emails by adding preferred action. No coding-based, landing page, contact form building, or email interface customization is available. Easy to operate multi-digital marketing. Profile-based targeted marketing. The best thing I liked is marketing automation. It auto-sends emails to new subscribers and also when the Omnisend algorithm finds users interested in purchase. The integration with the sales website is super easy. Generates minimal popup page. Omnisend is a basic and easy to learn email marketing platform. The overall interface of Omnisend is well labeled, which makes really easy for new users to adapt. You can also schedule emails for different campaigns. Campaign analytics provides great information. Omnisend brings in more professional email marketing builder than other casual tools. I can also create SMS marketing on the same platform. It adds auto-optimization to email, for a better view on a different platform. With Drip and event marketing. Cons I loved the Omnisend platform. No cons to share. Overall, I had a great experience. Nothing to share about cons. The report data is not informative. Also, take a long time to update. User interest marketing doesn't perform as expected. It gives extra load in other campaigns. The analytics needs more improvement for better real-time.	Pros & Cons from Real Users Pros The software is extremely easy to use, and has all the features pretty much any business needs to really nail their email marketing and automated emails. Cons There is no pricing on the website, so had to inquire with a fear of being sold to. That said, the team did not force me into any unnecessary purchases and gave me the best possible pricing for what I needed.
Training Documentation Supported Webinars Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported
Company Information Omnisend Founded: 2014 United Kingdom www.omnisend.com	Company Information TouchBasePro Founded: 2004 South Africa touchbasepro.com
Alternatives ActiveCampaign	Alternatives ActiveCampaign
Maropost Marketing Cloud Maropost	Selzy
Klaviyo	Mailjet Sinch
Mailchimp Intuit Mailchimp	BigMailer Founder Bits
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Categories Bulk Email Supported Bulk SMS Supported Conversational Commerce Supported Drag and Drop Email Builders Supported eCommerce Marketing Supported Email Marketing Supported Email Newsletter Supported Email Template Design Supported Marketing Automation Supported SMS Marketing Supported	Categories Bulk Email Supported Email Marketing Supported Email Template Design Supported SMS Marketing Supported Transactional Email Supported
Email Marketing Features A/B Testing Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported Email Template Design Features A/B Testing Supported Code From Scratch Supported Drag & Drop Editing Supported Image Library Supported Import HTML Code Supported Mobile-Friendly / Responsive Supported Potential Issue Identification Not Supported Premade Templates Supported Proofing Not Supported Reporting / Analytics Supported Text Editor Supported Theme Editor Supported Show More Features Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Not Supported Sales Intelligence Not Supported Search Marketing Not Supported Segmentation Supported Social Marketing Not Supported Website Visitor Tracking Supported eCommerce Marketing Features AB Testing Supported Abandoned Cart Email Supported Analytics / ROI Tracking Supported Customer Data Profiles Not Supported Dynamic Content Not Supported Email Marketing Supported Email Personalization Supported Facebook Ads Not Supported Google Ads Not Supported Product Recommendations Not Supported Push Notifications Supported Retargeting Supported Search Marketing Not Supported Segmentation Supported Signup Forms & Popups Supported SMS Marketing Supported Social Marketing Not Supported Triggered Emails Supported Website Visitor Tracking Supported	Email Marketing Features A/B Testing Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Not Supported Email Template Design Features A/B Testing Supported Code From Scratch Not Supported Drag & Drop Editing Supported Image Library Supported Import HTML Code Supported Mobile-Friendly / Responsive Supported Potential Issue Identification Supported Premade Templates Supported Proofing Supported Reporting / Analytics Supported Text Editor Supported Theme Editor Supported SMS Marketing Features 2-Way Messaging Not Supported Artificial Intelligence Not Supported Contact Management Supported Mass Texting Supported Message Personalization Not Supported MMS Not Supported Mobile Coupons Not Supported Mobile Keywords Not Supported Polls / Voting Not Supported Reporting/Analytics Supported Scheduled Messaging Supported Shortcodes Not Supported Text-to-Win Not Supported Show More Features Transactional Email Features A/B Testing Supported Contact Database Supported Dynamic Content Supported Email Monitoring Supported Mailing List Management Supported Reporting/Analytics Supported Spam Check Supported Template Management Supported
Integrations Axis LMS Supported Magento Supported Zapier Supported BigCommerce Supported Bubblehouse Supported Churned Supported Jellyreach Supported Junip Supported Justuno Supported MarketingBlocks Supported Microsoft Dynamics 365 Not Supported OptiMonk Supported Peaka Supported Personizely Supported Playable Supported Prehook Supported ShipStation Supported Supermetrics Supported Wheelio Supported brandquiz Supported Show More Integrations View All 111 Integrations	Integrations Axis LMS Supported Magento Supported Zapier Supported BigCommerce Not Supported Bubblehouse Not Supported Churned Not Supported Jellyreach Not Supported Junip Not Supported Justuno Not Supported MarketingBlocks Not Supported Microsoft Dynamics 365 Supported OptiMonk Not Supported Peaka Not Supported Personizely Not Supported Playable Not Supported Prehook Not Supported ShipStation Not Supported Supermetrics Not Supported Wheelio Not Supported brandquiz Not Supported Show More Integrations View All 9 Integrations
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