TrueX

TrueX

Infillion
+
+

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About

Use our smartphone eye tracking technology to measure how participants distribute attention when interacting with your digital product, packaging, campaign or brand. Learn about users' behavior by reviewing video replays, heatmaps, clicks, test duration and task completion. Learn about the elements that draw attention and that really matter. Users and consumers can take part in your test using their smartphones in their natural environment. Get reliable data and conduct your remote studies with confidence. Save up to 80% of time and 70% of total investment compared to in-lab testing with the same quality and value. Review and analyze the results instantly on Oculid's platform. Analyse and compare the results between test participants and tasks and create charts based on your selected metrics such as Taps and fixations. See the results from the moment each test participant completes and uploads their results.

About

TrueX is the original CTV engagement platform that also works across all screens. TrueX allows consumers to choose their ad experience via the first value exchange product, guaranteed to drive results. The result is a better experience for the viewer, reduced ad load for publishers, and 5x the brand impact for advertisers over standard video spots. Target audiences that choose to interact with a TrueX engagement unit, and ensure your ads are seen. Choose from pre-built Blueprints or tap our Creative Studio and let your imagination run wild. Trade interactions with your brand for the most desired commodity today, human attention. Track your brand’s lift with in-unit questionnaires to measure the effectiveness of your campaigns. Offering consumers a choice with their ad viewing experience tells them that you, the brand, respect their attention and recognize the value of their time.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Smartphone eye tracking solution that helps companies with UX and market research

Audience

Marketers wanting a solution to capture genuine consumer attention through opt-in interactive video ads

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

€100 per test
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Oculid
Founded: 2018
Germany
www.oculid.com

Company Information

Infillion
Founded: 2008
United States
infillion.com/media/truex/

Alternatives

Alternatives

GazeInsight

GazeInsight

GazeRecorder
SmartGaze

SmartGaze

ParallelDots
CTVision+

CTVision+

Rakuten Advertising

Categories

Categories

Integrations

No info available.

Integrations

No info available.
Claim Oculid and update features and information
Claim Oculid and update features and information
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