Nielsen Media ImpactNielsen
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OptiMine InsightOptiMine Software
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Related Products
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About
Nielsen Media Impact is a comprehensive media planning solution designed to help agencies, advertisers, and publishers make cost-effective decisions about engaging audiences with content and advertising. It is divided into two modules, the insights module, which enables users to analyze granular data about consumer media behavior and identify the best platforms to engage their audiences, and the planning module, which allows for the optimization of media plans and the creation of alternative planning scenarios to allocate GRP flights, weights, and budgets effectively. Key features include the ability to explore historical campaign data to understand target audience engagement, evaluate budget changes and media allocation to optimize performance, analyze schedules and test various scenarios to optimize impression levels and flighting patterns and define customizable KPIs to build marketing plans that achieve specific goals.
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About
OptiMine Insight and Intent work together to measure the contributions and value of all campaigns and then guide you to an optimized media plan and marketing budget to achieve a marketing performance lift. Know which ads and campaigns are contributing the most (and least) and take an instant action to lift performance. Deploy in a Fraction of the Time Compared to Multi-Touch Attribution, Marketing Mix Modeling, and "Unified" Solutions. optimize provides the fastest, most actionable cross-channel measurement for all digital and traditional marketing across any online and offline conversion points. optimize Insight and Intent work together to measure the contributions and value of all campaigns and then guide you to an optimized media plan and marketing budget to achieve a marketing performance lift.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Media planners requiring a tool to analyze consumer media behavior and optimize media plans for effective audience engagement
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Audience
Organizations seeking a tool to measure the contributions and value of all campaigns
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationNielsen
Founded: 1923
United States
www.nielsen.com/solutions/media-planning/media-impact/
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Company InformationOptiMine Software
United States
optimine.com
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Categories |
Categories |
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Marketing Automation Features
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
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Integrations
No info available.
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Integrations
No info available.
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