Oracle Moat vs. Nexoya Comparison


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About Get an inside look into a brand’s creative strategy. Oracle Moat is ad activity intelligence tool that enables you to view your competitors’ creative and messaging currently in-market, going back three years. Discover what the competition is up to—and how your creative stacks up. View ad messaging and creative, leveraging three-plus years of data, to discover what messages your competitors currently have in market. Drill down on an advertisement or filter and sort the data so that you get exactly the information you’re looking for. See how people engage with images, text, and video in ads across multiple platforms, including mobile devices. Use heatmaps to see where people spend the most time while viewing an ad. Spend smarter and launch campaigns with confidence. With Moat, you can reach real people, capture their attention, and fully measure campaign effectiveness.	About Nexoya is an AI-powered SaaS platform that helps mid-sized to large companies optimize digital marketing campaigns across multiple channels. By integrating with over 40 tools like Google Ads, Meta, LinkedIn and TikTok. Nexoya analyzes millions of data points daily to provide budget optimization proposals in order to help marketers achieve the highest return on ad spend. Designed for marketing teams, the platform predicts campaign performance, reallocates budgets to maximize ROAS and delivers actionable insights. With the new Scenario Simulation feature, users can forecast the impact of budget changes on campaign performance, spot the saturation of their advertising portfolio at early stages and plan their marketing budget more effectively.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Media professionals in need of a powerful ad measurement solution	Audience Marketing Teams
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Not Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing € 600 per month We offer "Starter" and "Premium" packages. The prices depend on your package, your contract duration and your monthly ad spend. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews
	Pros & Cons from Real Users Pros I can easily track my KPIs and budget, the team is great advice too! I am not from a data background and I found the tool very intuitive, the team also helped me use it! Cons No cons, the results are great and the team is very supportive! I do not have any cons for now, the tool is very powerful!
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information Oracle Founded: 1977 United States www.oracle.com/au/cx/advertising/measurement/	Company Information Nexoya Founded: 2018 Switzerland www.nexoya.com
Alternatives DoubleVerify	Alternatives Obiyen LinkedIn Ads Tracker AWORK
GWI	Shopperations
Kantar Marketplace Kantar	PlugCMO Tyke Technologies
Shopalyst	6sense
Azira View All	WebEngage View All
Categories Advertising Agency Supported Audience Intelligence Supported Market Intelligence Supported Marketing Analytics Supported	Categories Advertising Supported Campaign Management Supported Channel Management Supported Market Intelligence Supported Marketing Analytics Supported Marketing Automation Supported Predictive Analytics Supported
Show More Features Advertising Agency Features Campaign Management Supported Collaboration Not Supported Document Management Not Supported File Sharing Not Supported Project Management Not Supported Task Management Not Supported Time Tracking Not Supported	Marketing Analytics Features A/B Testing Not Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Not Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Supported ROI Tracking Supported Social Media Metrics Supported Website Analytics Supported Show More Features Channel Management Features Campaign Management Supported Channel Analytics Not Supported Incentive Management Not Supported Inventory Control Not Supported Lead Management Not Supported Opportunity Management Not Supported Order Management Not Supported Partner Management Not Supported Product Management Not Supported Reseller Management Not Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Not Supported Artificial Intelligence Supported Content / Blogging Platform Not Supported Customizable CTAs Not Supported Drip Campaigns Not Supported Dynamic Content Not Supported Landing Pages / Web Forms Not Supported Lead Scoring Not Supported Sales Intelligence Not Supported Search Marketing Not Supported Segmentation Not Supported Social Marketing Not Supported Website Visitor Tracking Not Supported Predictive Analytics Features AI / Machine Learning Supported Benchmarking Not Supported Data Blending Not Supported Data Mining Not Supported Demand Forecasting Not Supported For Education Not Supported For Healthcare Not Supported Modeling & Simulation Supported Sentiment Analysis Not Supported
Integrations 5X Supported Bing Not Supported Bright Analytics Supported Facebook Ads Not Supported Google Ads Not Supported Google Analytics Not Supported Google Display & Video 360 Not Supported Google Pay Not Supported LinkedIn Not Supported Mailchimp Not Supported Meta Ads Not Supported Oracle Advertising Supported Pipedrive Not Supported Playmatic Supported Rivery Supported SAP Marketing Cloud Not Supported Semrush Not Supported Smoot AI Supported Vidverto Supported Show More Integrations View All 16 Integrations	Integrations 5X Not Supported Bing Supported Bright Analytics Not Supported Facebook Ads Supported Google Ads Supported Google Analytics Supported Google Display & Video 360 Supported Google Pay Supported LinkedIn Supported Mailchimp Supported Meta Ads Supported Oracle Advertising Not Supported Pipedrive Supported Playmatic Not Supported Rivery Not Supported SAP Marketing Cloud Supported Semrush Supported Smoot AI Not Supported Vidverto Not Supported Show More Integrations View All 29 Integrations
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