+
+

Related Products

  • Adzooma
    254 Ratings
    Visit Website
  • TrafficGuard
    89 Ratings
    Visit Website
  • Bluepear
    55 Ratings
    Visit Website
  • CloudFiler
    19 Ratings
    Visit Website
  • BoldTrail
    2,107 Ratings
    Visit Website
  • Expedience Software
    34 Ratings
    Visit Website
  • Haystack
    283 Ratings
    Visit Website
  • Letsignit
    272 Ratings
    Visit Website
  • HERE Enterprise Browser
    2 Ratings
    Visit Website
  • Yoffix
    90 Ratings
    Visit Website

About

Microsoft Advertising (formerly Bing Ads), is an advertising platform on the Microsoft Search Network. Reach customers looking for your business. Use the Microsoft Search Network to connect with an audience that searches 5.9 billion times a month. Reach millions of unique searchers on the Microsoft Search Network — by country, city or within a specific distance. If you're already using another product like Google Ads, it's easy to pull that campaign into Microsoft Advertising. Use our tools to help manage your campaigns and meet your advertising goals. Whether that is working with a fixed budget or trying to hit a cost per acquisition or action, Microsoft Advertising gives you the control to make that happen. Sign up for free and start advertising with any budget. Pay just when customers click your ad. No click, no charge. Test keywords, bids and timing to make the most of your ROI. Set a budget or adjust your spending daily.

About

We provide agencies with powerful tools to take control of PPC spend. Never worry about pacing or over/underspend again. Built on top of the Shape platform, our apps focus on what we know best: Budgeting and APIs. Combine your performance goals with our algorithm to keep your ad spend on pace. Budget analysis designed to help you identify and capitalize on lost opportunities. Build powerful tools with a centralized, easy-to-use marketing API. We believe digital marketers waste too much time manually managing ad spend. Organize campaign spend across channels into custom budgets that match your strategy and needs. Create a trusted place your team can go to get detailed answers about any budget. Manage campaigns with recurring monthly spend targets just as easily as limited-time promotions. Receive flexible spend alerts that notify you when to take action and let our unique automated solutions handle the rest.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Advertisers looking for a complete PPC solution

Audience

Digital advertisers who manage PPC campaigns at scale

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

$299.00/month
Pricing discounts offered for 6 or 12 month commitments
Free Version
Free Trial

Reviews/Ratings

Overall 4.2 / 5
ease 4.8 / 5
features 4.4 / 5
design 4.2 / 5
support 4.5 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • Microsoft Advertising is a precise application with a solid approach to the marketing technology. Microsoft Advertising conducts the required market segmentation and analytics, and this multiplies the efficiency of the market penetration.
  • - Importing from Google Ads to Microsoft Ads account - Everything looks familiar like in Google Ads - That's all!
  • The biggest advantage of using Microsoft Advertising as an Ad manager is that it is fairly easy to get started on this platform, and the user interface is structured in a way that it is straightforward and simple to use. The user can import their pre-made campaign form other platform, like Google Ads, this helps in getting started quickly. It is more affordable than other platforms, this makes it an ideal choice, especially for small organizations and individuals.
  • - It is quite easy to use if you are shifting from other advertising platform. - The customer support is responsive and fast. - It has better ROI than other advertising platform.
  • Microsoft Advertising has an open advertising plan, which shares the required marketing content to the prospective audiences. Microsoft Advertising has the features of creating and editing advertisement content. Lastly, Microsoft Advertising works with other Microsoft tool for better performance.

Cons

  • Microsoft Advertising has a high subscription demand, which challenges the businesses which are in the phase of business growth. More so,Microsoft Advertising has no packages for small companies.
  • - Their support reps don't have any power or knowledge to solve any of your technical problems you may encounter, they just explain you why you don't need any of the bugged features. - Manager accounts are also implemented terribly creating more mess for their accounts. - The system periodically locks your account/s and asks for verification. Hello "Usage limit exceeded. Try again tomorrow." when you can't access your account for hours
  • The quality of traffic generated can be sometimes low, resulting in wastage of some portion of money. The average CPC rate can be sometimes higher than the competitors.
  • - It is not good at integrations. - Updates are not frequent.
  • Microsoft Advertising price issues is what disturbs people who requires to work with the software. Not every person or investor who have a lot of finances for marketing.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Microsoft
Founded: 1975
United States
ads.microsoft.com

Company Information

Shape Integrated Software
Founded: 2015
United States
shape.io

Alternatives

Amazon Ads

Amazon Ads

Amazon

Alternatives

EDEE

EDEE

EDEE AI
Google Ads

Google Ads

Google
Kliken

Kliken

SiteWit

Categories

Categories

PPC Features

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM) Features

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

PPC Features

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM) Features

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Integrations

ASK BOSCO
Adplorer
Axis LMS
Bizintel360
CorralData
Datahive360
DinMo
Flows
Instaon
Invoca
Marin Software
MetaRouter
Plytix
Supercadence
TrueProfit
Weld
Windward Hub
Yaguara
adSoul
wecantrack

Integrations

ASK BOSCO
Adplorer
Axis LMS
Bizintel360
CorralData
Datahive360
DinMo
Flows
Instaon
Invoca
Marin Software
MetaRouter
Plytix
Supercadence
TrueProfit
Weld
Windward Hub
Yaguara
adSoul
wecantrack
Claim Microsoft Advertising and update features and information
Claim Microsoft Advertising and update features and information
Claim Shape Integrated Software and update features and information
Claim Shape Integrated Software and update features and information