Audience
Digital advertisers that want to reach consumers during high-intent research, comparison, and decision-making conversations in ChatGPT
About ChatGPT Ads
OpenAI Ads Manager is a self-serve advertising platform for creating, launching, managing, and optimizing campaigns that appear in ChatGPT. It is designed to help businesses reach people as they explore options, compare alternatives, weigh tradeoffs, and make decisions, using the richer context of conversations rather than relying only on keyword matching. Advertisers can create an account, set campaign goals and budgets, build ad groups and ads, or upload campaign details in bulk through CSV files. Once campaigns are live, Ads Manager provides performance reporting so teams can monitor results, edit campaigns, and optimize delivery from one place. ChatGPT Ads can use conversational intent and, when ads personalization is enabled, select signals from a user’s broader ChatGPT experience to make placements more relevant and useful. It supports cost-per-click bidding as well as expanded measurement tools, giving advertisers more flexibility in how they buy and evaluate campaigns.