Membrain vs. SmartSales Comparison Chart

Creatio is an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, workflows, or scale. Built for midsize and large organizations, it combines best-in-class CRM across sales, marketing, and service with an AI-native, no-code engine that lets business teams automate workflows, deploy AI agents, and adapt processes without developer dependency. The platform includes Creatio Business Studio for building applications and AI agents using natural language and visual designers, and Creatio AI Studio — a dedicated environment for managing the full enterprise agent lifecycle, from building and deploying to governing and optimizing agents at scale. The AI CRM suite covers Marketing, Sales, and Service, each with embedded AI agents that handle routine tasks autonomously so teams can focus on higher-value work. Creatio's Unlimited Enterprise model removes per-seat, per-agent, and per-workflow pricing constraints entirely — the more your people and AI agents do together, the more value you get, without the cost scaling with it. The platform supports industry-specific deployments across 20+ verticals including financial services, manufacturing, high-tech, and public sector, backed by 700+ marketplace add-ons and a global network of 500+ partners. Recognized as a Leader and Strong Performer across multiple Gartner and Forrester reports, Creatio serves thousands of customers in 100+ countries. Creatio is headquartered in Boston, US, has 1000 employees, 7 offices globally, and $300M in revenue.

Everstage is the leading Sales Commission Software that helps you drive the right business outcomes through incentives. Sales commissions, despite being a large business expense, is often a revenue lever that is not utilized to its full potential. Everstage helps you up-level your incentive program and drive profitable growth. Everstage is a trusted ICM for public companies and enterprises worldwide- across industries like SaaS, Business Services, Financial Services, Insurance, Real Estate, Life Sciences, Manufacturing, Staffing and more. Rated as #1 sales compensation management software, Everstage helps businesses streamline commission administration, boost sales performance and improve ROI with actionable insights. Top features: No-code plan designer, detailed commission statements, advanced commission forecasting, quota management, queries & approval workflows, deferred commissions (ASC606), BI-powered reporting, and more.

Shape is purpose-built sales and marketing automation software that comes with pre-built features that can be configured for any business. The easy-to-use interface empowers your teams and consolidates all aspects of your business in one AI platform. Shape provides a collaborative space for your teams to stay aligned and efficient in everything they do, whether it's streamlining your sales pipeline, engaging more prospects with marketing sequences and digital ads, nurturing customer relationships, communicating seamlessly, or tracking projects. Start growing your revenue with Shape's suite of services today.

ShareCRM is an AI-powered enterprise CRM platform designed to connect data and teams across the entire customer lifecycle. It unifies marketing, sales, and service operations into a single system that helps businesses convert leads into long-term customers. The platform supports multi-channel marketing automation, centralized lead management, and end-to-end sales force automation. ShareCRM also enables service automation to manage customer inquiries, service orders, and on-site operations efficiently. Built with collaboration tools, it connects internal teams, partners, and clients through messaging, tasks, and approval workflows. Its low-code, AI-driven architecture allows organizations to customize processes without heavy development effort. Overall, ShareCRM helps companies boost growth by improving visibility, efficiency, and collaboration across the business.

QEval is contact center quality assurance software that automates quality monitoring across 100% of voice, chat, and email interactions. Most call center QA teams manually sample 1 to 5% of calls. QEval replaces that with AI-powered speech analytics, automated quality scoring, and real-time compliance monitoring. Core functionality: call monitoring and evaluation, agent performance management, sentiment analysis, keyword detection, customer experience analytics, coaching workflows, gamification, and 110+ dashboards with predictive analytics. Compliance monitoring covers PCI, HIPAA, and GDPR with 98% accuracy and real-time alerts. QEval's speech analytics engine is trained on 138M+ interactions with 94% classification accuracy. The platform deploys in 30 days, not the 90 to 120 days typical of call center quality monitoring software. ISO 27001, SOC 2, PCI-DSS certified. Built by Etech Global Services for Fortune 500 contact centers in healthcare, telecom, retail, banking, and BPO.

Clazar is the leading Enterprise Cloud GTM Platform that helps software companies build, operate, and scale their business across AWS, Azure, and Google cloud marketplaces. From listing to co-selling to revenue reconciliation and recognition, our platform helps companies streamline and automate their entire cloud sales journey from a single, unified platform—with zero operational overhead. Clazar is designed for organizations where cloud marketplaces are a strategic go-to-market channel with executive ownership, revenue targets, and cross-functional accountability. It is built for the controls that enterprise organizations require, with RBAC (role-based access control), SSO (single sign-on), multi-factor authentication, audit logging, zero-trust network security, and robust governance tools that give you complete transparency and control. Our platform integrates seamlessly with leading CRMs like Salesforce and HubSpot and complies fully with industry-leading privacy and security standards such as GDPR, SOC 2, ISO 27017, ISO 27018, and ISO 27701. Teams of any size or skill level can hit the ground running with our intuitive UI, smart automation and built-in guardrails. Our transparent pricing scales with you, with no hidden fees or revenue sharing. Over 300 top companies like Supabase, Zapier, Replit, and Perplexity trust Clazar to power their success on cloud marketplaces.

ActiveCampaign is the autonomous marketing platform that transforms how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Within a single tool, you get real-time reporting and proactive optimizations in addition to market-leading deliverability and integration with 1000+ apps. With a user-friendly interface and a comprehensive suite of features, ActiveCampaign's platform is powerful, accessible, and designed to scale with your business. It's also easy to get started: While traditional tools force teams through long setup cycles and training, ActiveCampaign delivers measurable lifts in engagement and conversions in days. 89% of surveyed customers say the platform meets their business needs better than the competition, and 88% say ActiveCampaign delivers value faster than competitors. Read our ROI report for methodology

Adversus is an outbound dialing solution that helps you streamline your call strategies, automate manual processes, and provide valuable insights to improve your outbound workflows and efficiency. Adversus was born in 2015 after our founders experienced a lack of flexibility with the solution they worked with. The dream was to build an outbound solution that would change the game․ We believe in user-driven innovation, and we acknowledge that every single user has different needs and demands. We provide a solution that incorporates flexibility and customization to every aspect of the workflow. At Adversus, our primary focus is to have a future-proof solution that never falls behind. We do not just want to adapt to the market but instead push the boundaries of what is possible. Adversus is used by businesses in a wide range of industries, with the common goal to make their outbound call activities more efficient. The size ranges from one to several hundred end-users.

Share your screen instantly while on a phone call with CrankWheel, for an engaging presentation. Send a link by text message, WhatsApp or email and the viewer can view it in any browser, on any device without installing anything. Designed for ease of use, CrankWheel is the best solution for sharing a screen with customers for business deals. CrankWheel is used to complement calls by insurance agents, mortgage advisors, solar advisors, digital agencies, educators and customer support specialists. Close deals on the first call! We show you whether they're paying attention. Over 50,000 users share their screen effortlessly with any prospect no matter their technical skill or device choice using our Chrome Extension. CrankWheel works over bad network connections, on obscure devices and old browsers. Mac, PC, iOS, Android, Internet Explorer, Blackberries - it always works!

D&B Hoovers is a sales intelligence and revenue workflow platform that helps sales and marketing teams identify opportunities, prioritize prospects, and engage buyers with confidence. By combining trusted company and contact intelligence with buyer intent data, trigger events, website engagement insights, and AI-powered assistance, D&B Hoovers helps organizations discover new opportunities, connect with key decision-makers, and focus on the accounts most likely to convert.