RobynMeta
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Related Products
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About
Measured provides marketing attribution & cross-channel view across all media channels, PLUS media incrementality testing. Turn on 100+ audience level experiments across Google, Facebook and on 70+ integrated media platforms. Identify Media Waste, Test for Scale. Capture up to 30% marketing efficiency. Powered by incrementality measurement.
Ask us for a FREE demo today!
Solutions provided:
- Marketing Attribution, Cross-Channel View of Marketing Spend
- 70+ integrations on major media platform like Google, Facebook, Verizon Media, Criteo, AdRoll, SnapChat, YouTube, and more!
- Run always-on, A/B, incrementality tests seamlessly
- Integration is easy, be up and running in less than 24 hours
- Understand maximum, efficient spend levels without an expensive stress test
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About
Robyn is an open source, experimental Marketing Mix Modeling (MMM) package developed by Meta’s Marketing Science team. It’s designed to help advertisers and analysts build rigorous, data-driven models that quantify how different marketing channels contribute to business outcomes (like sales, conversions, or other KPIs) in a privacy-safe, aggregated way. Rather than relying on user-level tracking, Robyn analyzes historical time-series data, combining marketing spend or reach data (ads, promotions, organic efforts, etc.) with outcome metrics, to estimate incremental impact, saturation effects, and carry-over (adstock) dynamics. Under the hood, Robyn blends classical statistical methods with modern machine learning and optimization; it uses ridge regression (to regularize against multicollinearity in many-channel models), time-series decomposition to isolate trend and seasonality, and a multi-objective evolutionary algorithm.
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Platforms Supported
Windows
Supported
Mac
Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Direct to consumer brands, eCommerce, retail, online retailers
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Audience
Marketing teams, data scientists, and analysts interested in a solution to measure real incremental impact, attribute performance across channels, and optimize budget allocation in a transparent, privacy-compliant way
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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PricingPilots offered, ask us!
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
Free
Free Version
Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Pros & Cons from Real UsersPros
Cons
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Company InformationMeasured
Founded: 2017
United States
measured.com
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Company InformationMeta
Founded: 2004
United States
facebookexperimental.github.io/Robyn/
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Alternatives |
Alternatives |
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Categories |
Categories |
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Data Warehouse Features
Ad hoc Query
Supported
Analytics
Supported
Data Integration
Supported
Data Migration
Supported
Data Quality Control
Supported
ETL - Extract / Transfer / Load
Supported
In-Memory Processing
Not Supported
Match & Merge
Supported
Marketing Analytics Features
A/B Testing
Supported
Campaign Management
Supported
Channel Attribution
Supported
Customer Journey Mapping
Not Supported
Dashboard
Supported
Performance Metrics
Supported
Predictive Analytics
Supported
ROI Tracking
Supported
Social Media Metrics
Supported
Website Analytics
Supported
Marketing Attribution Features
Attribution Modeling
Supported
Audience Segmentation
Supported
Conversion Tracking
Supported
Cross-Channel Attribution
Supported
Customer Journey Mapping
Not Supported
Multi-Touch Attribution
Supported
Predictive Analytics
Supported
ROI Tracking
Supported
Marketing Planning Features
Budgeting & Forecasting
Supported
Collaboration
Supported
Flowchart
Not Supported
Goal Setting / Tracking
Supported
Marketing Calendar
Not Supported
Media Planning
Supported
Predictive Analytics
Supported
Presentation Tools
Supported
Project Tracking
Not Supported
Spend Management
Supported
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Integrations
Facebook
Supported
AdRoll
Supported
Facebook Ads
Not Supported
Instagram Ads
Not Supported
Meta Ads
Not Supported
Meta Pixel
Not Supported
Pepperjam
Supported
Snapchat
Supported
tvScientific
Supported
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Integrations
Facebook
Supported
AdRoll
Not Supported
Facebook Ads
Supported
Instagram Ads
Supported
Meta Ads
Supported
Meta Pixel
Supported
Pepperjam
Not Supported
Snapchat
Not Supported
tvScientific
Not Supported
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