Matomo vs. Tableau Comparison


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About Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.	About Tableau, now enhanced with AI-powered capabilities and integrated with Salesforce, is an advanced analytics platform that helps businesses turn data into actionable insights. With Tableau Next, users can unlock the full potential of their data by accessing trusted AI-driven analytics. Whether deployed in the cloud, on-premises, or natively within Salesforce CRM, Tableau enables seamless data integration, powerful visualizations, and collaboration. The platform is designed to support organizations of all sizes in making data-driven decisions, while fostering a Data Culture through easy-to-use, intuitive tools for analysts, business leaders, IT leaders, and developers alike.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Organizations interested in a cloud or on-premises open source web analytics solution	Audience Tableau is ideal for businesses looking to unlock the full potential of their data through AI-powered analytics, empowering analysts, business leaders, and IT teams to make data-driven decisions and foster a Data Culture
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $23 per month Free Version Free Trial	Pricing $75/user/month Free Version Free Trial
Reviews/Ratings Overall 5.0 / 5 ease 4.0 / 5 features 4.0 / 5 design 4.0 / 5 support 4.0 / 5 Read all reviews	Reviews/Ratings Overall 4.4 / 5 ease 4.8 / 5 features 4.7 / 5 design 4.7 / 5 support 4.5 / 5 Read all reviews
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Matomo Founded: 2007 New Zealand matomo.org	Company Information Salesforce Founded: 1999 United States www.tableau.com
Alternatives Piwik PRO	Alternatives Microsoft Power BI Microsoft
Extellio Extellio International AB	Retool
Sleek Analytics	Grafana Cloud Grafana Labs
Smartlook	JMP Statistical Software JMP Statistical Discovery
Mixpanel View All	OpenText Magellan OpenText View All
Categories AB Testing Business Intelligence Content Analytics Digital Analytics Heatmap Marketing Analytics Mobile App Analytics Web Analytics Website Optimization Tools	Categories Business Intelligence Dashboard Data Analysis Data Collection Data Discovery Data Visualization Heatmap Insurance Analytics Predictive Analytics Qualitative Data Analysis RFM Analysis Statistical Analysis
Business Intelligence Features Ad Hoc Reports Benchmarking Budgeting & Forecasting Dashboard Data Analysis Key Performance Indicators Natural Language Generation (NLG) Performance Metrics Predictive Analytics Profitability Analysis Strategic Planning Trend / Problem Indicators Visual Analytics Heatmap Features Behavioral Mapping Dashboard Dynamic Maps Element Analytics Embeddable Maps For Sales For Science Radial Mapping Territorial Mapping Website Analytics Show More Features AB Testing Features Audience Targeting Campaign Segmentation Funnel Analysis Heatmaps Landing Pages / Web Forms Multivariate Testing Split Testing Statistical Relevance Analysis Surveys Test Scheduling Visual Editor Marketing Analytics Features A/B Testing Campaign Management Channel Attribution Customer Journey Mapping Dashboard Performance Metrics Predictive Analytics ROI Tracking Social Media Metrics Website Analytics Mobile App Analytics Features A/B Testing Channel Attribution Cohort Analysis Funnel Analysis In-App Events Tracking Push Notifications Retention Tracking Revenue Tracking Uninstall Tracking Web Analytics Features Campaign Management Conversion Tracking Form Analytics Goal Tracking Keyword Tracking Multiple Site Management Pageview Tracking Referral Source Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking Website Optimization Tools Features Competitor Analysis Content Management Keyword Research Tools Link Management Performance Metrics Problem Area Alerts	Business Intelligence Features Ad Hoc Reports Benchmarking Budgeting & Forecasting Dashboard Data Analysis Key Performance Indicators Natural Language Generation (NLG) Performance Metrics Predictive Analytics Profitability Analysis Strategic Planning Trend / Problem Indicators Visual Analytics
Integrations AccessOwl Data Virtuality Alida Alison.ai COZYROC SSIS+ Suite Datactics Dataddo Decube Desktop.com HoshinCloud Leo Pendula Popupular SafetyCulture Telmetrics Timbr.ai Torii Trino WatchGuard WIPS aACE Show More Integrations View All 48 Integrations	Integrations AccessOwl Data Virtuality Alida Alison.ai COZYROC SSIS+ Suite Datactics Dataddo Decube Desktop.com HoshinCloud Leo Pendula Popupular SafetyCulture Telmetrics Timbr.ai Torii Trino WatchGuard WIPS aACE Show More Integrations View All 647 Integrations
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